Chapter 693(1/2)
Smog is not unique to China. Which of the top ten industrial countries in the world has not encountered smog!
New York, London, Berlin, and Tokyo have all experienced the era of smog. It can be said that any country that develops industry cannot avoid pollution, nor can it avoid smog.
It is certainly not a good thing to pollute first and then treat, but in fact every industrial country follows the path of polluting first and then treating.
At the current level of science and technology, it is impossible to develop industry from scratch without causing pollution.
There are many industrial industries in the world that are pollution-free and can bring huge output value, but the industrial countries have done such a good job themselves, so who else will get it!
Sacrifice the environment for one or two generations, obtain the first pot of gold, and then rely on this first pot of gold to gradually complete industrial transformation, eliminate low-end industries, eventually become rich, and then use the earned money to improve the environment. This is The path that every industrialized country must take.
Being able to sacrifice the environment in exchange for the status of a developed country is already a model of success. Even though many countries have sacrificed the environment, they have not completed industrial upgrading and are still developing countries in the end. This is the worst thing.
A look at the current environment in developed countries such as Europe, the United States, and Japan can at least prove that the model of development first and governance later can be successful.
The United States and the United Kingdom took about fifty years to control environmental pollution, Germany and France took forty years, and Japan took the least time. In more than thirty years, it almost completed the control of domestic industrial pollution.
The length of time it takes to control pollution is related to the country's energy structure, the government's execution capabilities and pollution control technology. In addition, the transfer of industries is also an effective way to control pollution in developed countries.
If all those high-pollution, high-energy-consuming, low-tech, and low-value-added industries are transferred to other countries, then your own pollution will naturally be reduced.
Foreign scientists began to study environmental pollution in the 1960s. Initially, scientists did not study the pollution of the overall environment, but specific pollution events.
For example, sewage from a chemical plant was discharged into a river, poisoning local residents; for example, a vehicle transporting chemicals overturned and leaked, polluting the environment of a town.
By the time foreign scientists shifted their focus from specific pollution incidents to overall environmental pollution, developed countries had already transferred highly polluting industries to developing countries.
Then these foreign scientists pointed their guns at developing countries, saying that you developing countries have caused pollution, harmed the earth, and are pests to mankind. It is as if they have never polluted the environment.
The double standards and selective blindness in the Western world are not repeated once or twice. Only state officials are allowed to set fires and ordinary people are not allowed to light lamps, which has accompanied the entire modern Western civilization.
The key is that there are really a group of idiots in developing countries. After being fooled by foreign environmentalists, they really believe it, and then they are willing to give up development for the sake of the environment. As long as an industrial project is launched, a bunch of people will jump out to protest, and then the project It's yellow.
So it makes sense that many countries are poor. Before the economy develops, they will abandon their martial arts. If you are not poor, who will be poor?
The fact that middle-income countries cannot escape the middle-income trap is not due to luck, but more to their own doing.
…
Li Weidong sat next to the computer and browsed the news on the portal website.
With the development of the Internet, the news homepages of major portal websites have seized a lot of market from newspapers and televisions. The younger generation has abandoned traditional televisions and newspapers and turned to obtain information from the Internet. The slightly older generation
Some people, even if they don't know how to type, still know how to use the mouse to click on web pages to browse news.
At this time, Li Weidong was browsing an exclusive interview with a certain Nobel Prize winner in medicine, and the main content of the interview was the issue of haze causing cancer.
The words spoken by the Nobel Prize winner in medicine are still very authoritative. What's more, smog originally contains many carcinogens. It is not nonsense to say that smog causes cancer. There is scientific basis.
After reading this report, Li Weidong picked up the phone and dialed Zhong Yemao's number.
"Old Zhong, what a surprise, even the Nobel Prize winner in medicine was invited!" Li Weidong said with a smile.
Zhong Yemao on the phone was stunned: "Nobel Prize in Medicine? What Nobel Prize in Medicine?"
"Didn't I ask you to find a few environmental experts to stand up a few days ago?" Seeing that Zhong Yemao still didn't respond, Li Weidong immediately asked, "Didn't you find these people?"
"I found a few environmental experts, but none of them won the Nobel Prize!" Zhong Yemao replied.
Li Weidong frowned: "Then why are there reports on the Internet that haze is harmful to health?"
"Has it been reported? Or by a Nobel Prize winner? This is not what I did." Zhong Yemao continued, "What's more, you haven't spoken yet, so how can I dare to take action?"
"Not the person you are looking for? It seems that we have a fellow traveler!" Li Weidong pondered for a moment, and then said: "Strike while the iron is hot, let's add fire to it! Let our experts also take action!"
Later, Li Weidong dialed Wang Jiuyang's phone number.
"The plan has changed. Our air purifier has to be launched in advance. Can you make it in time?" Li Weidong asked.
"The marketing plan has been made. If it goes on the market in advance, we will have no problem. I wonder if the factory will be able to make it in time? Can the supply be provided in time?" Wang Jiuyang asked.
"I will notify the factory and ask them to work overtime for production. If the overtime pay is sufficient, we should be able to supply the goods in time." Li Weidong replied.
…
Following Li Weidong's order, the environmental experts and medical experts he had found came out to stand.
For most ordinary people, the issue of environmental protection is still a bit far away, especially in the face of economic interests, many people do not care about environmental protection.
However, health issues can attract the attention of the general public.
If you think about how popular health products are sold in China, you will know how much people attach great importance to their health. Not to mention things like grabbing isatis roots and salt.
So when it was mentioned that smog can cause cancer, it instantly became a hot topic.
At the same time, puppy air purifiers were also launched on the market.
For Chinese consumers, air purifiers are still a relatively new product. If there is no necessary reason, consumers may not be willing to pay for it.
The overwhelming news in the media about haze causing cancer has given consumers reasons to buy air purifiers.
…
In the home life department of Philips, Ke Cilei held the phone receiver. This was a call from Sweden, and the caller was one of the members of the Swedish Nature Conservation Association, named Thunberg.
The Swedish Nature Conservancy is an early environmental organization in Europe. Swedes are typically full of food and have nothing to do. As early as the 1970s, they began to pay attention to environmental protection. By the way, environmental issues have attracted many people around the world.
Mind your own business.
But this time, the use of smog to make a big fuss was carried out by this environmental organization, including the Nobel Prize winner in medicine, who was also recruited by this environmental organization.
The Nobel Prize was originally created by the Swedes, so it is not difficult for Swedish environmental organizations to find a Nobel Prize winner to support them.
At this time, Thunberg was reporting on the work to Hermann, the real financial backer behind the scenes.
"Mr. Ke Cilei, our event this time was very successful. Under our guidance, many experts in China have begun to pay attention to air pollution, especially the harm caused by smog."
Thunberg proudly continued: “According to the public opinion we collected, the Chinese people are mainly focused on the impact of haze on their health, including respiratory diseases and cancer.
In particular, the topic of cancer has attracted much attention in China. Some environmental experts or medical experts have even given alarmist conclusions. I can feel that Chinese people are very afraid of cancer, and this fear
It will also inspire their fear of air pollution!”
Thunberg obviously didn’t know that most of the experts in China who were concerned about smog were found by Li Weidong. Thunberg thought that his propaganda had an effect and made Chinese experts start to pay attention to air pollution.
Of course, when facing the big benefactors behind the scenes, you still have to show off your merits. No matter whether it is your own credit or not, as long as it is effective, you should put it on yourself first.
Ke Cilei was obviously convinced of Thunberg's report. After a few words of praise, he put down the phone.
"It looks like it's time to implement the next step."
Ke Cilei was talking to himself while picking up a plan from the table, which contained a detailed plan for selling air purifiers in China.
Looking at the contents of the plan, Ke Cilei thought to himself: "Each unit is priced at RMB 8,888, which is only equivalent to more than 800 euros. Isn't it too cheap? Should we increase the price some more?"
In the era when developed countries have a monopoly on air purifiers, the price of air purifiers is really expensive. In Ke Cilei's opinion, the price of less than 10,000 yuan is considered a reasonable price!
After thinking for a moment, Ke Cilei picked up the phone again and dialed the number of Philips China.
"Is it Zhang? I'm Ke Cilei!"
The person Ke Cilei contacted was named Zhang and was a Chinese employee.
Just listen to Ke Cilei continue: "I want to hear your opinion about the air purifier we are about to put on the Chinese market. I think the price can be adjusted again."
"Mr. Ke Cilei, I also plan to ask you for instructions on the price. The price we set before does need to be adjusted." Manager Zhang said immediately.
"It seems that we are heroes and think alike!" Ke Cilei continued; "You also think that the price of RMB 8,888 is too low, right?"
"Too low?" Manager Zhang's voice was a little confused.
"Isn't it? I heard that many experts in China are worried that environmental pollution will damage health, especially cause cancer. In this case, we should increase the price of air purifiers." Ke Cilei said.
said.
"On the contrary, we may have to lower the price of air purifiers." Manager Zhang sighed: "Mr. Ke Cilei, I have to tell you some bad news. Puppy Electric has taken the lead and launched seven air purifiers.
Tool!"
"Seven air purifiers?" Ke Cilei frowned, and then asked: "What about the price?"
"The price ranges from 3,000 yuan to 7,000 yuan!" Manager Zhang replied.
This answer immediately made Ke Cilei panic.
For a new product, the first party to launch it on the market will have the pricing power of the product, while the latecomers can only determine their own prices based on existing product pricing.
Now that Puppy Electric is the first to launch an air purifier, it is equivalent to being the first to set a price for air purifiers. Philips' air purifiers can only be adjusted based on this price.
Ke Cilei's mood suddenly worsened. The price of the highest-grade puppy purifier was lower than Philips' price of 8,888 yuan. If Philips continued to follow the original pricing, it would be difficult to gain a foothold in the market.
Ke Cilei took a deep breath to calm down, and then he said: "We are Philips after all, and our brand effect is not comparable to that of Puppy Electric. Based on our brand value, the price should be higher than that of China."
Brands sell for more! With a price of more than 8,000 yuan, it may not be a problem!”
Manager Zhang on the other end of the phone said: "Mr. Ke Cilei, according to the survey of our marketing department, our product priced at 8888 yuan has similar performance to the product of Puppy Electric that sells for 5000 yuan, and their highest-end product
The performance of an air purifier exceeds that of our products.”
"This is impossible! How can the performance of Chinese products exceed that of our Philips!" Ke Cilei snorted coldly.
"It's true. The air purifier of Puppy Electric can not only remove dust particles in the air and filter odors, but also has the effect of removing formaldehyde and bacteria. According to the instructions, their purifier can remove Staphylococcus albus
, Serratia marcescens, Staphylococcus aureus and Escherichia coli.”
To be continued...