Manager Zhang continued: "Not only that, Puppy's air purifier can also emit negative ions, which are said to accelerate the fall of dust particles. In addition, it also integrates the function of a humidifier, which can humidify the air while purifying the air.

And it also has an ultraviolet lamp on it, which can perform ultraviolet disinfection on the environment. These functions are not available in our products!”

"How can an air purifier have so many functions?" Ke Cilei felt that after hearing these introductions, he himself wanted to buy a puppy purifier.

…

In a home appliance mall in Beijing, there is an endless stream of customers choosing air purifiers.

Although air purifiers are more expensive than air conditioners, first-tier cities have high incomes and can afford the high prices.

And in recent years, the air pollution in Beijing has indeed become more and more serious. There were sandstorms in the past few years, and now there is haze. Naturally, people pay special attention to air pollution, which has also greatly increased the demand for air purifiers.

.

Not only families, but many enterprises and institutions also feel that they need an air purifier in their offices. In addition, in some schools, parents are worried about their children's health and are willing to chip in to add an air purifier to the classroom.

Huge market demand means huge profits, and domestic and foreign home appliance brands will not let go of this good opportunity.

In the area where air purifiers are sold, several customers are discussing which product to buy.

"Panasonic's air purifier costs more than 10,000 yuan per unit, which is too expensive!"

"Japanese home appliances have always been relatively expensive."

"The air purifier from Siemens over there is less than 10,000 yuan, which is much cheaper than Panasonic. Siemens is a German product, so it should be no worse than Japanese products!"

"Philips air purifiers are not expensive, costing 8,000 yuan. Philips is a big international brand, and its products should be the best."

"No, this Philips air purifier doesn't have as many functions as the domestic ones!"

"Let me see, the Philips air purifier can filter pollen and dog hair, and remove odors in the air, but it doesn't have the function of removing formaldehyde. I just renovated my house, and I want to buy an air purifier to remove formaldehyde!"

"The Puppy air purifier over there not only has the function of removing formaldehyde, but it can also sterilize, and it can also be used as a humidifier. This has several more functions than Philips!"

"Puppy air purifiers are even cheaper! The one on display over there, although smaller, only costs more than 3,000 yuan!"

"I mainly bought it for my daughter. Her room is only ten square meters, so such a small air purifier is enough. I'd better choose the puppy one!"

"That's right. If you buy a small air purifier like this, you can have one in every bedroom. If you buy one that costs tens of thousands of dollars, you can only use it in the living room. It's still a bargain.

"

Price is always the most important factor that consumers pay attention to. The second factor is function and practicality. As for brand, it is also considered on the basis of meeting needs.

The air purifiers of big foreign brands are either expensive or have limited features. Apart from a brand, they are almost useless. It is difficult for domestic consumers to willingly pay for them.

…

Puppy Electric Company.

"Chairman, Siemens from Germany, Philips from the Netherlands, Austin from the United States, and Breuillard from Sweden have also launched home air purifiers one after another. I have seen their products, but their functions are not as good as ours."

Wang Jiuyang looked at the notepad in his hand as he spoke, and then said: "On the other hand, Japan's Panasonic and Hitachi have better functionality than products from European and American countries."

"As far as air purifiers are concerned, products from European and American countries are indeed not suitable for our Chinese market. It is normal for products sold in foreign markets to be directly moved to China and they will not adapt to the local environment." Li Weidong smiled slightly and then explained:

"Air purifiers in European and American countries focus on purifying micro-particles in the air and eliminating odors in the air. However, in addition to these requirements, the people in our country need the most to remove benzene and formaldehyde.

In terms of reducing PM2.5 concentration, everyone's level is actually about the same, and European technology is not much more advanced than ours. However, European countries have higher requirements for indoor decoration materials, and the indoor pollution situation is much better.

In terms of decoration materials, our country is indeed unsatisfactory. In a newly renovated house, the smell inside the house is so pungent that it lingers with the windows open for two or three months. The formaldehyde content exceeds the standard.

The Japanese pay more attention to indoor air freshness. Their houses are not big, but almost all have fresh air systems in the city, so Japanese air purifiers are also developing in this direction. However, Japanese products are more expensive. We can follow

The Japanese are engaging in a price war!”

Air purifiers were originally invented not because of air pollution, but in response to nuclear war.

At the height of the Cold War, Western Europe and the United States were worried about the outbreak of a nuclear war with the Soviet Union, so they developed air purifiers. Once a nuclear war broke out, air purifiers could be used to filter out dust exposed to nuclear radiation.

By the time air purifiers enter the household stage, developed countries in Europe and the United States have completed the transfer of highly polluting industries, and they do not need to deal with the problem of air pollution.

Air purifiers in European and American countries mainly have two functions. One is to filter out tiny particles such as pollen, and the other is to remove odors in the air.

Westerners have more allergies, such as seafood allergies, nut allergies, peanut allergies, egg allergies, soy allergies, and many people are even allergic to body fluids. It can really be said that everything can be allergic.

A large number of people with allergies are allergic to pollen. However, people are often exposed to pollen in their daily lives. For example, most of the middle class in the United States live in the suburbs, and it is difficult not to be exposed to pollen.

difficulty.

At this time, the air purifier comes into play. It can purify pollen in the air, which is good news for people with pollen allergies.

Therefore, when people in European and American countries buy air purifiers, the first thing they look for is the function of filtering pollen.

Another is to remove odors in the air.

Foreigners generally have strong body odor, and sometimes even they find it unpleasant. At this time, an air purifier is needed to reduce the smell in the air.

Another factor is that foreigners like to keep pets. If cats and dogs are kept at home, they will definitely emit some odor. At this time, an air purifier is also needed to remove the odor.

As for the functions of removing formaldehyde and benzene, European and American air purifiers do not have them.

When air purifiers entered homes, European and American countries had already completed the transfer of high-polluting industries, so naturally they no longer needed the function of air purification.

From this aspect, air purifiers from European and American countries are not adapted to the Chinese market.

It’s just that Chinese companies at that time lacked research and technology accumulation in air purifiers, so foreign brands occupied this market.

As soon as Chinese brand air purifiers were launched on the market, they focused on formaldehyde removal and other functions. They can be said to be the right medicine for the common domestic decoration pollution situation.

Later, foreign air purifiers were also improved specifically for the Chinese market, but Chinese brands also began to enter this field and quickly seized the market with their price advantages.

In the era when air purifiers were monopolized by foreign brands, they were also very expensive. There were many products priced at tens of thousands, while cheaper ones cost seven to eight thousand yuan.

Chinese brands quickly discovered this business opportunity and poured into this industry one after another. The price of ordinary air purifiers also quickly dropped to more than 2,000 yuan.
Chapter completed!