"So many people?"

Standing in the hall of the Waterfall Theater, Grey Enrique looked at the dense heads and suddenly became a little intensively phobic: "This is too terrible."

But what he said was terrible was not the humans in the theater, but the movie "The Witch" that was being screened by the only two theaters.

"Grey!"

Hearing someone calling him, Gray quickly turned to see that Billy Hoford from Atticus Entertainment was here.

Gray pointed at him and said, "You're late! There are too many people. Fortunately, I bought the ticket yesterday, otherwise we would have to make an appointment another day."

Billy looked at the cinema where the crowds came in and said, "Let's go in."

The two of them made an appointment here, of course, not to be a kid, but to witness this movie I watched together at the St. Dennis Film Festival.

This film was a hot topic, and Billy naturally noticed it. After watching some video materials, he immediately remembered where he had watched it and contacted Gray.

Entering the cinema, the two sat down in the corner of the last row.

There is no way, there are too many people, and there are only a few seats in the corners of the first and last rows.

"Did you look at today's box office statistics?" Gray said softly: "This movie won $4.12 million on Friday, and another $4.43 million yesterday Saturday."

He raised two fingers: "As far as I know, this movie is only released in 200 theaters, and the box office of a single museum in two days is $45,000!"

Billy's heart was pounding, and the film slipped away from his eyes: "Ronan Anderson used a propaganda method to be too shameless!"

Gray nodded first: "This is the most shameless marketing I have ever seen." Then he said: "It makes people crazy if they have a good effect."

The two have seen through the rumors for a long time, but they have been silent. Hollywood often uses messy publicity methods, which are easy for people in the industry to distinguish, but there is a default rule that no one will talk nonsense if it is not a direct conflict of interest.

They are all doing movies, and maybe one day they will have to use some special means.

But curiosity and jealousy cannot be suppressed.

The trial results of 200 cinemas and a single museum of $45,000 are crazy!

Besides, it's only two days, Sunday has just begun.

The film will definitely be expanded next week. The trial results will be so good that it will explode. The expanded screening results will definitely not be very bad.

A film that was ignored at the St. Denis Film Festival Road Show has become like this in the hands of Ronan Anderson. Should we be jealous or admired?

Billy was unwilling to accept it and said, "At that time, I thought this movie was valuable, but I didn't make up my mind. It would be great if I had been cruel to buy it."

But Gray smiled: "Even if you buy it, would you think of using this method for marketing?"

Billy Horford was silent for a moment when he thought of the story that the witch Blair and the three college students who had to tell the uproar in society. After a while, the severe blow recovered and said, "I am a conscientious filmmaker, not as shameless as Ronan Anderson."

"No matter what the marketing method is," Gray looked at the fully-floated cinema and said, "The effect is really good."

He said slowly: "Liongate made a prediction that the film will be more than $50 million in North America."

"Five...50 million US dollars!" Billy's mouth trembled, and his heart was ripped and he felt a torn pain.

The saddest thing in this world is that a low-cost movie with a box office hit is right in front of me, and I missed him.

Suddenly, Billy thought of something. During the St. Dennis Film Festival, when calling the director of the film, the director said that Ronan Anderson bought it the day after seeing the film.

Did Ronan Anderson have a promotional and marketing plan when watching this film?

This conclusion made Billy unconsciously stunned. Is the gap between people really so big? He is also a veteran of Atticus Entertainment's movie watching, and he is not as good as a young boy who has just passed his 20s?

It’s not that I’m bad, but that the promotion and marketing of “The Witch” is a pioneering move. Ronan Anderson is simply a genius and uses brand new means to package the movie.

The film began to be screened, and Billy ended his random thoughts and watched the film seriously.

There is no company title, no list of producers, and there is no name for director and actors. It seems that this is a selfie video

After watching the opening and subtitles, Gray only felt absurd in his heart. The lower limit is really too low. He obviously bought the film from the film festival, but he had to say that it was picked up in the woods...

If Ronan Anderson succeeds this time, what chain reaction will it bring? Gray can figure it out even with his eyes open. Hollywood is originally the bottom limit of negative numbers, and it was directly pulled down to negative triple digits by Ronan Anderson!

This film is still extremely ugly. Gray's energy soon stopped on the movie, but carefully thought about this promotional and marketing method.

Billy was watching the film seriously. When he saw the second half, he sighed. This success was not a lucky draw. Ronan Anderson obviously made people re-edited it. The film overall looks more like a DVD selfie record.

There are no computer effects, no visual violence, the picture is so rough, and the plot is so simple than imagined!

Billy looked at the audience around him: But kind people, these are just means to gain your trust.

The Internet, the real society and the screen are magic theaters, viral marketing is magic support, dv is magic props, plot is magic performance process, and the last shot before the dv is closed is the miracle moment that turns decay into magic.

And all of this is in the control of Ronan Anderson.

Although the film is still very bad, the version that Ronan Anderson re-edited is more than twice as good as before.

After the film was finished, when Billy and Grey left the theater, they looked back and saw the crowds pouring into the theater like a tide.

Is it really going to be a box office miracle this summer?

After Sunday, Ronan got box office statistics in the early morning. In the first three days of the first weekend, "Blair the Witch" won 11.95 million US dollars in the preview of 200 theaters, ranking third in the box office list!

The box office champion of the week was "The Eye Opening Ring" starring Tom Cruise and Nicole Kidman, which won $21.7 million in 2,411 theaters!

But whether it is the box office champion or the box office runner-up, the single-game score is far inferior to "The Witch Blair".

"The Eye Opening Ring" single-player box office is only $9,000, and "The Witch Blair" is as high as $59,000!

There will be no problems with the expansion of the screening.

Another data statistics specially hired by a third party were also placed on Ronan's desk.

More than 65% of the audiences of the film "Blair the Witch" went to the theater to watch it in a small team that called friends, among which young people under the age of 25 accounted for nearly 70%.

Ronan knew very well that this was precisely the effect of viral marketing.

The crowd who follow the Witch Blair is not only happy to spend a lot of time on various information in the movie, but also regard this process as an interesting experience that can be shared with other relatives and friends, thus creating a huge group of viruses infected by the "Witch Blair".

Each of these audiences has become communicators. They can't wait to publish and discuss various news and activities related to the witch Blair in their social circles, which in turn further increases the audience's number, and as a result, it naturally creates a box office miracle when the film is released.

Ronan has conducted a detailed investigation of the film market and has another conjecture.

The largest audience of American movies is teenagers, living in a middle-class community that follows the rules, yearn for adventure, no place to take risks, not read novels, and "cult believers" in their hearts, worshiping the mystery and unknowability of nature.

When facing this group, if you have to attack their markets, TV advertising and other means are out of date, the Internet is their gathering place.

The Internet has amazing power and great potential in movie communication and marketing!

Using viral marketing to create a wave of audiences, the film itself is of average quality, and the reputation of "Blair the Witch" can be imagined.

Ronan also checked and the cinema score of the cinema theater audience scored C+ on the spot, imdb temporarily scored 6.4, and media comprehensive evaluation scored 42 points.

Many viewers who were fooled into the cinema were either kept in the dark and expressed concern about the life and death of the three "people in the play"; or they were cursing after leaving the cinema and shouting that they had been deceived.

A video under the banner of a witch, where the witch never showed up from beginning to end, and the audience certainly won't give high scores.

But beyond Ronan's expectations, "Blair the Witch" actually became a hot commodity in the eyes of film critics. After the first weekend, Rotten Tomatoes collected 45 reviews of film critics, and Rotten Tomatoes were as fresh as 90%!

In sharp contrast, Rotten Tomatoes responded that the popcorn index scored by the audience was only 54%.

This situation is quite strange, with almost unanimous praise from critics, and audiences have negative reviews, but the attendance rate of the theaters that show the film remains high.

After reading some good reviews from film critics, Ronan found that the reason why some critics gave good reviews was not because of the film itself, but because he saw through the operation of the film.

“There is a kind of art of deception in the world that is legal, popular, and often charged, and that’s magic. “The Witch Blair” is a part of a magic show in everything from production, performance, planning, and promotion.”

This is a short comment written by Kenneth Tulan, a full-time film critic of the Los Angeles Times: "I give this video four and a half stars and three and a half stars for promotional and marketing operations! The person who formulates this promotional and marketing plan is definitely a genius!"

According to the box office trend of $11.95 million on the first weekend, it is enough to ensure that "The Witch Blair" will make a profit through subsequent revenue. Ronan also increased his investment in this film. After 3,000 copies were released from the printing factory, it was quickly transported to all parts of North America through FedEx.
Chapter completed!