"Sorry, Mr. Stone."

In the reception room of the Imperial Entertainment Group Cinema Company, Miller politely said to the project manager from Warner Bros.: "I don't have the power to expand the screening theater for your company's "Eye Opening Ring". My boss has gone to the headquarters. Let's wait until he comes back before talking."

This is of course a verdict. After all, the six major companies are the main sources of films.

Stone smiled: "The Los Angeles branch has the most weight in the Imperial Entertainment Cinema Company. Mr. Miller is not only an expert in film selection, but also in charge of the theater business. The expansion of "The Eye Opening Ring" is just a matter of your words."

Seeing that he couldn't let it go, Miller said, "I really can't make the decision on this matter, and Emperor Entertainment has no spare theaters now."

"As far as I know, your company plans to draw 700 theaters out." Stone is very well-informed: "It's okay to give "The Eye Opening Ring" one-third?"

Speaking of this, Miller knew that Emperor Entertainment's actions could not be hidden from the old companies like Warner Bros., so he simply said the truth: "These theaters have already been planned."

Stone frowned: "Have you planned? Ghost Invasion for DreamWorks upcoming "Ghost Invasion"? No, there are 2,800 theaters in this film..." He seemed to have thought of the answer: "Can it be for that movie "Blair of the Witch"?"

Miller nodded without denying it.

Stone immediately questioned: "It's too risky to expand the screenings of 700 theaters by one of your Imperial Entertainment companies? According to my understanding, the cost of that film is only about 50,000 US dollars at most, and the cast lineup is not well-known."

Miller did not refute, but said: "The total investment in "Blair Witch" in promotion and distribution reached $15 million! In terms of promotion and distribution alone, it is only a lot more than "The Big Eye Opening Ring".

Stone argued: "The Eye Opening Ring is the last work of Stanley Kubrick! Starring Tom Cruise and Nicole Kidman! This movie was also the box office champion last weekend!"

"The average box office of your single-player "The Eye Opening Ring is only $9,000." Miller shook his head slowly: "And the average box office of "Blair the Witch" is as high as $59,000!"

Seeing that Stone wanted to speak, Miller stopped him and said, "Your company knows better than us. "The Eye Opening Ring" North America box office cannot exceed 100 million, and obscure content is difficult to attract audiences. If it weren't for Tom Cruise and Nicole Kidman, we would have reduced the theater and filmed this week."

Since the other party comes from Warner Bros. and there are several major companies in Hollywood, Millerdo explained a few words: "The Witch Blair is different from the general premiere. It has a premiere theater of up to 200, but the box office of a single-player studio is $59,000. The market energy of this film is far from being released."

Cinema companies are not charities. Although they have a lot to do with the six major companies, they cannot make a big profit when watching a video, but they are indifferent.

Stone said for a while, but seeing that there was no result, she had to say goodbye and leave.

Miller sent him out, and Emperor Entertainment actually took good care of Warner Brothers. The screenings and screenings of "The Eye Opening" this week will basically not decline.

As for "The Witch Blair"...

Sighing and shook his head again, Miller picked up the relevant statistics on his desk. This film was really unexpected.

Unexpectedly, the popularity and discussion of society were really converted into actual market revenue.

After so many years of experience, I still misunderstood my experience. Fortunately, I was a little prepared. Expanding the screening is not difficult for Emperor Entertainment.

Judging from the current situation, this crazy publicity and marketing has been successful.

How could Embassy Films make such a plan? Garcia Rodriguez knew this person a long time ago. He has the ability, but such a crazy plan is not his style.

Miller suddenly remembered something. Embassy Film was acquired some time ago. The acquirer seemed to be a young producer named Ronan Anderson.

Could this be Ronan Anderson's work? This person is very unusual!

Miller remembered the name Ronan Anderson, and planned to investigate it and write a report to the head office, and the film selection of films in the theater was also viewed by the producers.

Suddenly, the phone rang. Miller answered and said a few words, and found that the person who called was Amg's Brown.

The two people's topics have been around "Blair the Witch".

"A crazy, brainy and successful marketing, the people who make this plan will change Hollywood promotion."

Miller fully agrees with what Brown said: "This man is clever and hides behind the scenes, avoiding possible risks. He is not only crazy, but also cautious, which is even more rare."

Miller asked again: "How many theaters amg has to offer to support the expanded screening of "Blair the Witch"?"

"Not too much to 700 stores." Brown said on the phone: "This movie can bring us huge passenger flow."

Only with customer flow can there be box office.

More importantly, only high-profit selling products such as Coke and popcorn can be sold.

Miller calculated that, with the resources invested by other companies, when the new weekend comes, there will be at least 2,000 theaters for "The Witch Blair".

But if you think about it carefully, it is normal for a film with a total investment of more than $15 million to enjoy such treatment.

This promotional and marketing plan is very special and effective, but it is also made with money.

I hope this film will not disappoint after its expanded screening.

Unlike the former Yijiang Film Industry, under the supervision of Ronan, Embassy Film Industry formulated a complete plan and filing early. Just the work plan after the first week was released, there were three different filings, and now the one that is implemented is the most ideal one.

Garcia's communication with commercial theater chain companies was very smooth. The theater was affiliated with the commercial company. Of course, it would not miss the big fat piece of meat delivered to his mouth in vain. At the beginning of the new week, Embassy Films determined the number of theaters released on the next weekend of "Blair the Witch".

The number of theaters after the expansion of this film will reach 2,750!

Ronan immediately made a decision to add another investment and print 500 copies.

For the promotional release of "The Witch Blair", Embassy Pictures has borrowed $17 million from Relativity Entertainment.

Among them, $10 million comes from bank loans, and the other $7 million is the funds raised by Ronan through various channels before.

Of course, this money has not been spent all, and the expenses of publicity and marketing are invested one after another.

Nowadays, the topic of "Blair the Witch" is very popular and no longer requires a large amount of publicity.

Ronan expects that the actual total investment in this film will be more than $18 million.

It is said to be a miracle of a small-cost video. Only after actual operation, the so-called small-cost is just the production cost of the film, and the total investment is still very high.

But revenue is already predictable. Several forecasting agencies have made estimates based on social response and first-week box office, and all determined that the North American box office of this film will not be less than US$80 million.

There is also overseas box office.

After the video is out, plus videotapes, TV playback, etc., the most conservative estimate is that "Blair the Witch" can also generate $100 million in revenue.

Fortunately, when I have the ability and opportunity, I took the lead in getting the issuing company, otherwise I would have to hold it in even if I have ideas.

If you don’t have a issuing company and want to use these methods, you can only become a worker in other issuing companies.

No one is a fool, the cost of tens of thousands of dollars and the investment of more than 10 million dollars...

The importance of issuance channels to future plans is much more important than other aspects.

The more the distribution channels go, the harder it is to acquire. I vaguely remember that the Yijiang Film Company, which acquired the average scale of the previous life, was Athis Entertainment, which expanded its distribution channels and film library. The total cost was as high as US$450 million.

Yijiang Film is not very prominent among medium-sized companies in Hollywood.

There is also Relativity Entertainment, which was established after 2000 in his previous life. It entered Hollywood with banknotes from Wall Street in its hand and repeatedly settling down on the establishment of issuance channels. If you want to buy an issuance company and have no chance to have money, you have to spend nearly 200 million US dollars after 2010, and get 45% of the channel dominance of an inconspicuous distribution company, Overture Pictures, which is considered to have the distribution ability.

This $200 million does not include the film library, it is only less than half of the distribution channels, or rented.

Now he has the opportunity to win a distribution company with relatively complete channels, and Ronan feels that he has been favored by the goddess of luck.

There have been controversies about "Blair the Witch" on the Internet and the media. This video cannot be hidden from everyone. However, Ronan did not pay much attention to it and did not guide public opinion. As the film is about to expand screening, debate is the best way to promote it.

This weekend, "Blair the Witch" will have competitors of the same type, and DreamWorks' horror film "Ghost Invasion" will be available at the scale of more than 2,800 cinemas.

Moreover, this film focuses on stars such as Liam Neeson, Catherine Zeta Jones.

Another weekend, there is also "The Running Bride" starring Julia Roberts. In reality, Julia Roberts is not satisfied with being the Running Bride and has to perform it again on the big screen.

Then it's August, and the traditional summer season is strictly calculated to end here, and the North American film market will also enter a relative off-season.

Ronan does not intend to pay attention to these two films. If the market response of "Blair Witch" is not good, he may find a way to get rid of Julia Roberts' popularity, but with the current situation of "Blair Witch", it is probably other films that take the initiative to get rid of the popularity.

On Monday, "Blair the Witch" remained popular and continued to be screened in 200 theaters, and still maintained a single-day output of more than $10,000, winning $2.6 million.

On Tuesday, it rebounded to more than $3 million.
Chapter completed!