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Chapter 567

The black Mercedes-Benz sedan was parked in front of an office building. Robert Egg looked outside the window, hung up the phone and got out, walked into Lionsgate Pictures, and soon met Frank Gusta, the chairman of Lionsgate Pictures.

"Hello, Bob." Frank Gusta said enthusiastically with Robert Eiger, "Welcome to Lionsgate."

Robert Egg still had a usual kind smile on his face: "I have thought about it for a long time, and I have never had a chance."

Frank Gusta greeted Robert Eiger and said with a smile: "I heard a few years ago that you changed jobs to Relativity Entertainment. How is your development? If it doesn't go well, Lionsgate Pictures will welcome you at any time."

"The development is very good, and I am very satisfied with the current work." Robert Iger made appropriate statement: "Mr. Ronan Anderson attaches great importance to it and handed over the entire group company to me for management."

Frank Gusta asked himself that he could not do this and could not hand over the company to an outsider. He simply stopped mentioning this topic and instead said: "There are more than a dozen successful film projects launched by Relativity Entertainment last year? Shahai Entertainment first cooperated with Lionsgate Pictures, and our two companies continued to cooperate."

As long as he thinks of "Spy Shadows" and "Pirates of the Caribbean", Frank Gusta can't stop drooling.

Lionsgate's initial development strategy was to focus on low-risk horror films, but it was not that it did not want to promote top-level productions, but it was just that it lacked its strength in this area.

Frank Gusta knew very well that the gap between Lionsgate and Relativity Entertainment is all-round. Not to mention the key distribution capabilities, just talking about production, big productions are incomparable. Even the horror thriller projects that Lionsgate has focused on developing in the past two years are far from Relativity Entertainment.

It is precisely this gap that Frank Gusta made up his mind to compete with Relativity Entertainment for Arts and Craftsman Film. This is the best opportunity to make up for the strength since the establishment of Lionsgate Pictures.

Robert Iger came here this time, and he was indeed talking about cooperation with Lionsgate Pictures, but not about cooperation in film projects.

"Relativity Entertainment also wants to cooperate with Lionsgate Pictures." Robert Iger always looks particularly friendly because of his personal style of dealing with the world: "I came here this time to discuss cooperation with Lionsgate Pictures."

Frank Gusta immediately thought of Yijiang Film and was alert and asked: "Bob, Relativity Entertainment wants to cooperate with Lionsgate Film Project?"

Robert Eiger didn't want to go around in circles and said directly: "Yijiang Film."

This answer is not as expected by Frank Gusta. Yijiang Film has made public announcement in the past few days, Lionsgate Pictures and Relativity Entertainment have been negotiating and contacting Yijiang Film. It is said that the offer price of Relativity Entertainment has reached US$340 million.

But after opening this price, it did not rise any further. Frank Gusta guessed that it should have reached the psychological bottom line of relativity entertainment.

Relative Theory Entertainment is large in scale, with far better performance than Lionsgate Pictures, and has good financing channels, but the funds needed by large companies are also huge, which often affects the whole body.

This Robert Iger came to him on his own initiative, and there was probably this reason.

Frank Gusta put away his smile and looked at Robert Eiger: "Relativity Entertainment is ready to give up Artisan Film Industry? If you give up on your own initiative, I will definitely come to thank you in person."

Robert Eiger said slowly and firmly: "Relativity Entertainment will not give up on Arts and Film."

In the past two years, Yijiang Film has not had much profit from new films. Eighty percent of the annual profit is supported by the film library.

Frank Gusta simply asked, "Bob, what do you mean by cooperation?"

Robert Eiger said slowly: "The negotiations between Relativity Entertainment and Yijiang Film Company have made almost no progress. If I was not wrong, the same is true for Lion Gate Pictures. Yijiang Film Company has not increased significantly for many years. Why is it confident to hold on to the high price and not let go? It is precisely because of the competition between Relativity Entertainment and Lion Gate Pictures that we give up competition and cooperate to acquire it, and the difficulty will be greatly reduced."

"Relativity Entertainment voluntarily withdrew?" Frank Gusta tentatively said: "I have no objection to this way."

Robert Egg knew that the old fox was sitting opposite him, so he had to give a little explanation: "What is the greatest value of Yijiang Film Industry? I believe Fran, you are the same as I thought, with a library of nearly 7,000 films and Yijiang's production and distribution business."

This is the simplest truth, and Frank Gust could only nod and admit it.

"The production business, Relativity Entertainment has Shahai Film and Distribution Business, Embassy Film and the distribution business is second only to the six major companies." Although Robert Eiger always had a kind smile on his face, he was full of confidence, which was also the confidence brought to him by Relativity Entertainment: "Relativity Entertainment does not need Yijiang Film's production and distribution business at all."

He looked at Frank Gusta: "But Lionsgate is different. It is said that you have always wanted to improve the distribution channels."

Frank Gusta did not admit it or deny it, but said: "So what Relativity Entertainment wants is Yijiang Film Library?"

Robert Iger said: "We cooperate to effectively lower the acquisition price. Lionsgate Pictures has obtained the urgently needed distribution channels. Relativity Entertainment won the Arts and Film Library, which is a win-win situation!"

"This is indeed a good idea." Frank Gusta nodded first, then smiled: "As far as I know, there are nearly a hundred films in the film library of Relativity Entertainment, right? As for Lionsgate Pictures, there are only a dozen films copyrights. The last time I talked to the TV station about packaging and authorization, I didn't know how to talk to people."

Robert Eiger's smile remains unchanged, and Lionsgate has a big appetite.

Frank Gusta simply pointed out: "Yijiang Film's distribution and production business is urgently needed by Lionsgate Pictures, and the copyright of the film library is also a must for Lionsgate Pictures."

Speaking of this, Robert Eiger knew very well that the plan he had envisioned had been shattered.

He is a very good professional manager and said, "I took the liberty."

Frank Gusta said with a faint smile: "It's okay."

Robert Iger then offered his farewell and quickly walked out of Lionsgate Pictures. After getting on the car, he asked the driver to return to Relativity Entertainment directly.

Although the goal was not achieved, Robert Eiger was not disappointed or frustrated. As the actual operator of the group company, he could not and would never put the hope of the acquisition on a single plan.

This road cannot be understood, and there is still another road to go.

Back at Relativity Entertainment, Robert Iger went straight into Ronan's office and roughly told the situation of Lionsgate Pictures.

"It is normal for Lionsgate Pictures to have ambitions." Ronan was not surprised: "Not every company will cooperate with us. The first thing they consider is to maximize their own interests."

Robert Iger nodded slightly: "Liongate Pictures Frank Gusta is ambitious. It is said that when Lionsgate Pictures was established, its goal was Hollywood No. 1 Group."

Ronan knew a little about this. Lionsgate Pictures was once called the seventh largest film company in Hollywood after DreamWorks, and its performance even ranked among the top three in Hollywood.

But today, Lionsgate Pictures has a huge gap compared to the former Lionsgate Pictures. The emergence of Relativity Entertainment has stolen a lot of resources from Lionsgate Pictures. Even Lionsgate Pictures’ original horror thriller movies, which were far less outstanding than Relativity Entertainment.

Lionsgate Pictures is not as good as expected, Frank Gusta is ambitious, and with a certain amount of funds in his hands, it is also a convenient way to solve problems through acquisitions.

Robert Iger also said: "About cooperation with Lionsgate Pictures is also an alternative. The alternative is not feasible now, so we will continue to promote positive acquisitions."

Ronan said: "My psychological base price is $400 million."

Robert Iger is far more conservative than Ronan in this regard: "We will give up on more than $370 million."

"Okay." Ronan said: "You have always been responsible for this and you make the decision."

Although Yijiang Film's film library is definitely much more valuable in the hands of Relativity Entertainment than Yijiang Film, and even with Netflix, the benefits generated by doubled, it is not an exaggeration to dominate the price of any product.

Robert Eiger reminded Ronan: "What we want is a film library, and other businesses need to be divested."

Ronan smiled and said, "Don't worry, I already have a plan."

To be precise, if you really succeed in acquiring Yijiang Film Industry, in addition to soft assets such as film library copyright and script library copyright, Relativity Entertainment does not need other assets of Yijiang Film Industry.

Glendale, DreamWorks Headquarters.

Spielberg sat in the conference room, listening to his own staff arguing with the people at Paramount Pictures, and felt exhausted.

Paramount Pictures has issued a very harsh distribution conditions. After several contacts between the two sides, the differences have become increasingly greater and quarrels have almost become commonplace at the negotiating table.

DreamWorks has also contacted other distribution companies. The other companies in the six majors have no better conditions than Paramount Pictures, and it is even more harsh. It seems that DreamWorks' videos are a floppy product.

Listening to the increasingly fierce argument, Spielberg simply got up and left the conference room, and came to the corner of the corridor that was a little more peaceful. He felt distracted and looked at the window in front of him, and felt the urge to smash the glass.

As a veteran, Spielberg could feel that it was not normal recently. It seemed that everyone was targeting DreamWorks and wanted to push DreamWorks into the abyss in a tacit understanding.

The distribution ability is insufficient, as if it is stuck in the throat, and it is almost impossible to even kick it up.

Paramount Pictures is aggressive, and the other five companies are watching coldly. Who should I find to publish the videos I invested in?

In North America, DreamWorks has been damaged, but it can always do it.

What about overseas?
Chapter completed!
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