Li Zhongxin always had an idea that it is a good thing to earn money from rich people in developed countries, and that is a transformation of funds. Among those people, a lot of wealth was earned from China, and now he is taking it back, which should be said to be peaceful.

If you earn foreign funds into your hands and take them to China, then China's development will accelerate and the development speed of Zhongxin Company will continue to accelerate.

Li Zhongxin had no burden or idea about earning people from various countries in the World Cup, because Li Zhongxin knew that in later generations, the number of Chinese people participating in the World Cup was the most in the world, and the money thrown in it was the most in the world. He was able to earn free money from rich people in other countries at this time, so there was absolutely no problem.

When Li Zhongxin was considering this matter, he was considering how to have a degree. This degree! It is best not to surpass too many things, but it is best to be suitable. If you do too much trouble in a World Cup, you will be gambled in the future. Although Zhongxin Company does not make money by this, if you make money through this, and subsidies to return to China, countless people will benefit from it.

Compared to doing something in the World Cup, Li Zhongxin is more concerned about advertising in the World Cup.

Li Zhongxin has a deeper understanding of advertising than people of this era. Li Zhongxin believes that advertising is a salesmanship, a medium for conveying information and communicating supply and marketing relationships, introducing products to consumers or service objects, is one of the indispensable means of marketing, and is also a way of publicity to convey service content.

People often compare advertising to messengers of information dissemination, promotional catalysts, company introduction letters, and product stepping stones. Some people even believe that in the future society, there will be no products without advertisements, and there will be no benefits without advertisements, and companies without advertisements will be unable to move forward. To a certain extent, whether advertising can be used effectively will directly affect the success or failure of the company.

Advertising has special functions and functions in product promotion. Advertising is the largest, fastest and most extensive information transmission medium. Through advertising, it transmits the characteristics, functions, uses and related information of corporate products and services to consumers, stimulates and educates consumption and promotes sales.

Advertising can also better introduce product knowledge, guide consumption, comprehensively introduce product performance, quality, use, service, etc. through advertising, and eliminate consumer doubts and create a desire to buy; advertising can promote the development of new products and new technologies, and directly meet new products with consumers through advertising, promote new products and new technologies to quickly succeed in the market.

Li Zhongxin's most successful case is the sales of Anershu sanitary napkins. In the 1980s, Li Zhongxin used Bodo Lihua as a model and advertised sanitary napkins on CCTV, and achieved quite good results. It can be said that without that advertisement, Anershu sanitary napkins would definitely not have such a large market, nor would it have made brilliant achievements in the health of Chinese women.

It can be said that the advertising of Anershu sanitary napkins made Zhongxin’s brand famous in one fell swoop. Chinese people know the zx brand. After seeing the zx brand, they immediately thought it was a good product.

When Zhongxin Company was launching Zhongxin chain fast food in Beijing, it also used the power of advertising. It can be said that it was a relatively successful case at that time. How can I say it!

At that time, when KFC entered China from a foreign country, it was also overwhelming advertising. However, KFC's advertising did not reach the level of Zhongxin Company's advertising. It is precisely for this reason that KFC was sniped by Zhongxin chain fast food in its first step in entering China.

Li Zhongxin believes that advertising can play an important role in contacting customers, communicating business conditions, conveying information, and achieving corporate goals. It can pave the way for the company's products to establish a good brand image in the market and successfully sell products, and is an important tool in marketing.

Without advertisements, any brand wants to become a world-renowned brand today in the information age, which is tantamount to the sky. It can be said that advertising is not omnipotent, but without advertisements, it is absolutely impossible. Advertising writes the history of a brand and is also the only way for corporate brand management.

Although Zhongxin Company does not have an advertising company, it is no worse than any company in terms of advertising investment, especially invisible advertising.

Li Zhongxin always considers this aspect when doing things. Therefore, the zx brand has an increasingly greater influence in China, and people's lives are full of such trademarks.

In daily life, people use a lot of things from these companies. Among the essential products in people's lives, the grain, oil and side food products sold by Zhongxin Company are all from the zx brand.

zx canned products, Zhongxin clothing series products, zx sanitary napkin series products, these things are things that all families need to use. In the eyes of ordinary people, these things are good things for good brands. As long as they are labeled as zx, they are all good things.

But at this time, many people are biased against advertising.

Many people cannot correctly understand the power of advertising. They think that advertising is an infinite exaggeration of the power of advertising, crazy hype, and the reputation of the king has increased, but the product quality and business management have not kept up. Instead, it has caused too much expansion. Or they never believe in the power of advertising and think that advertising costs a lot and is not worth the money. They would rather sell it everywhere, work hard to sell it everywhere than advertise.

There is also a considerable number of people who cannot treat the effectiveness of advertising correctly and are eager for quick success and instant benefits. After only half a month of advertising, they expect sales to double. They believe that if the advertising is made and the sales volume has not increased, the advertising is not very effective, and it has wasted money and has not achieved the desired effect in their hearts.

Another part of the people cannot use advertising strategies correctly. They often stop advertising when they see sales momentum, thinking that there is no need to spend money in vain. Once sales drop, they will be busy cramming.

However, Li Zhongxin has always believed that advertising is a continuous task and a process of brand growth, but how should this advertising be operated? Not all advertising is effective. Even if advertising is made to CCTV, it may not be possible.
Chapter completed!