Li Zhongxin remembers something that as information develops, what is valuable is not information, but attention.

Advertising, especially World Cup advertising, is essentially an act of attention selling. And based on the advertiser's economic human nature, it is naturally hoped to get the maximum attention within a limited time period.

The so-called attention, psychologically speaking, refers to the degree to which people pay attention to a topic, an event, a behavior and multiple information.

It has several characteristics - it cannot be shared or copied; it is limited and scarce; it has the characteristics of being easy to follow the crowd, and the audience can communicate with each other, influence and communicate with each other.

Evaluating World Cup advertisements from the perspective of attention economics will find that the World Cup advertisements and the responses they will bring in the future are not as simple as the audience imagines.

The exposure of tens of billions of viewers, hundreds of billions of dollars, and even billions of investments have determined that the World Cup advertising has never and cannot be a show of sentiment and aesthetics. It is a business that pursues the greatest profit. In this business world, whoever takes as much attention as possible will be the real winner.

Zhongxin Company, a large company that will form an international brand in the future, does not consider sponsoring and obtaining advertisements in large events such as the World Cup, Asian Games, and Olympics, then Zhongxin Company will be more and more difficult in the future.

Li Zhongxin felt very satisfied that Jiujing Hashiko was able to pass the news to him. It can be said that it was not too late to receive this news at this time, and there was no problem with Zhongxin Company investing in an advertisement.

Li Zhongxin issued an order to Kyukishiji. In terms of this advertisement, as long as you can get a seat and spend more money, you can consider donating some money to the World Cup chairman.

The most important thing is to have obvious locations for advertising and large enough that the domineering aura of Zhongxin Company must be revealed.

There is no need to make other fancy things on it, just the two big characters zx, and write China Zhongxin Company in the lower right corner with English letters.

There is nothing else to write about, this thing! It is a thought of Li Zhongxin. The first time a Chinese company appeared in the advertising position in the World Cup arena was a good gimmick. Just typing out the letters of zx makes people confused and then think about it, making them guess what the zx brand is.

The zx brand has not entered the international market too much, and its share in the world can be said to be very low. However, through the advertising of this World Cup, the zx brand will begin to officially announce its entry into the world in the future.

At this time, Zhongxin Company only had some Zhongxin chain supermarkets and Zhongxin luxury stores in a few countries. Zhongxin fast food has already been around. After a year or two, these will quickly take root abroad and promote the brand first. It is definitely a good thing.

In the future, when Zhongxin chain supermarkets or Zhongxin comprehensive malls are opened in other countries in the world, they will just sign out the zx brand.

People may not understand what happened before, but gradually they will know that zx is an international brand.

Li Zhongxin handed over the full responsibility of this matter to Kyuki Kazuko. Li Zhongxin thought about Cameron's invitation and agreed.

Li Zhongxin decided to go to the United States this summer vacation and had several things to do. In recent years, Li Zhongxin has not been abroad and has accumulated a lot of things, especially in the United States. Although Kyuichi Kazuko has been mailing all the reports to him, Li Zhongxin felt it was necessary to take a look and take a look at Zhongxin's company's investment and operation in the United States.

Zhongxin Company has invested a lot in Cameron's movies. I went to see the premiere, one was to give Cameron face, and the other was to enhance some friendship between the two.

It is inevitable that Zhongxin Company will establish a cinema chain in China and have certain connections with the United States.

With the Cameron line, the process will be much faster.

In addition, the broadcasting experts ordered by Li Zhongxin have been delivered to Jiangcheng, and the pilots and the personnel on the plane are fully equipped, and there has been no test flights at once!

How many times have the planes on Mitsui Masako flew over? Mitsui Masako has always been very satisfied with the private plane. Li Zhongxin also wanted to go out this time and take his own private plane out.

Li Zhongxin also has another idea. A TV station has been built in Jiangcheng New District, and some programs will be held in the future. To catch up with large festivals, Zhongxin Company also needs to invite some people with great importance to the audience. Then, through Cameron, you can get in touch with many world-class big stars, and let some people come to help and other things at that time, which will also increase your influence on the newly established TV station in Jiangcheng New District.

During the summer vacation, Li Zhongxin didn’t have much thought, but the pace has been completely broken recently. So when he calmed down and wrote this book, Li Zhongxin felt that he would come to an end for the time being, at least he would have to wait until after September and October before he could consider it.

Li Zhongxin really felt upset. He couldn't calm down and all kinds of things came, but there was nothing he could do.

There are two things that Kyuhiko needs to do. Mitsui Masako also asked him to go to Japan once, saying that there were some things to discuss with Li Zhongxin, and the Rothschild family also kept calling, wanting to increase cooperation with Zhongxin Company and preparing to increase investment in China.

The Rothschild family is going to increase investment in China! Li Zhongxin is very welcome, but Li Zhongxin doesn't really want to cooperate significantly with the Rothschild family, because Li Zhongxin feels that they have already cooperated a lot. If they continue to cooperate, it will simply make the Rothschild family follow the butt of Zhongxin Company to make money.

Of course, this matter is mutual. Zhongxin Company can gain advanced technology and experience there and will avoid many detours.

But! Li Zhongxin had an idea that at this time, if foreign capital wants to invest in China, he can negotiate directly with the Chinese government departments and contact the Chinese government to do something together. In this way, it will be in line with the interests of foreign capital and the Chinese government.
Chapter completed!