The company has only been open for a week, and the design drawings fly over like snowflakes. Naturally, the quality is different. Many people who don’t know any common sense of design can’t help but draw the design drawings for you in the form of comics, which makes Yu'e and Niwa laugh and cry.
The identification of the first draft is relatively simple. The technical school has a major in fashion design. As for students in a class, this matter is completely left to them.
However, as long as you submit the design drawings, Yu'e told her to reply to others. This is simple to operate. Lavender has its own website, which is originally a public selection, so there is no need to keep it confidential. The drawings you don't use can be published.
All works are placed on the website, open and transparent, which prevents the company from clearly adopting other people's products but not admitting such things.
Seeing Lavender Company do this, everyone's enthusiasm suddenly increased, especially those who are talented but cannot engage in this industry because of their education, certificates, etc., and they have the opportunity to show their talents all at once.
Within a month, the company has adopted more than 30 clothing styles, including men's and women's clothing. The copyright fee is not high, all 50,000 yuan, because there is also the saying of sales commission, which costs one dollar for each piece of clothing.
As a result, the sales volume was very good after more than a dozen styles were sold, and more than a dozen millionaires were created at once. This incident caused a sensation in the entire clothing industry, and the brand of lavender quickly attracted people's attention.
Chinese people like to follow the trend. Seeing the success of lavender, some of their peers followed suit, but the quality of practitioners is different, and most of them are made in imitation versions, so how can they give others the habit of designing? For a time, various copyright lawsuits were messy and attracted a lot of attention.
Some more formal companies have their own design teams and styles and are very opposed to external elements, so after a few months of struggle, they lose interest.
On the contrary, Yu'e and the others chose the style every day and then found a factory to process it. They just used their own sales channels and quickly launched the brand of lavender.
However, most of their sales channels are abroad, and the lavender brand has long been well known to domestic users because of public opinion, so wholesale merchants have come to their doorsteps and want to represent their products.
The two of them hesitated for a long time, mainly because they were worried. The domestic clothing industry has always been in a wild growth stage. As long as the clothing on the market looks better, it will be filled with various imitation versions immediately. There is no design fee for others, and the materials are cheap, which can directly make your genuine version fall into pieces.
Therefore, in the wholesale market, shops are under strict vigilance, and peers are strictly prohibited from entering each other's stores, so they have to fight when they enter. There is no way, no one wants their own manufacturer's goods to be faked, that is also their own loss!
Faced with such a market, neither Yu'e nor Niwa are the kind of people who are particularly strong, so it is inevitable to be scared. If you sell goods and make lawsuits, it is not called business, but legal team.
Finally, Wang Lina gave them an idea, not to find agents, open specialty stores, and learn from other people's foreign brands.
But this will be a huge price. Every city needs to have shops and hire people to manage them. The two of them don’t have the confidence to support such a big stall.
Seeing the two of them as cowardly, Wang Lina was too lazy to talk to them, so she sent Mei Ting over to help them run the matter.
After Mei Ting understood their ideas, she decided to bid nationwide by joining the company, so that people who want to represent the lavender brand must pay a franchise fee of 300,000 yuan to the lavender company at one time. Of course, this 300,000 yuan is a deposit, and she enjoys the right to represent all lavender products.
Moreover, unsold products can be exchanged once. The reason for limiting the number of times is to avoid franchisees' endless exchanges and finally squeeze all their inventory into the company, so that no amount of money can be enough to compensate.
Yu'e looked at her cousin in surprise. When she first came to her house, she was still sitting in a wheelchair with a melancholy face. How long has it been since she had already become a strong woman.
Her plan was naturally adopted by Yu'e and Niva immediately. They launched public opinion propaganda just like last time.
At least the current public opinion methods have become diverse, and Lavender’s own website is a website that is extremely popular. The current click rate has been calculated at one million times a day, so the information is enough to be published on your website.
But shortly after the release, Ye Feng's phone call came. It turned out that Tencent and Baidu, which currently invested in the company, had helped Yu'e and the others to promote it and were on the hot search. For a time, the entire Internet was full of advertisements about lavender companies.
He was so depressed that Mei Ting was complaining: "Sister-in-law, I don't have the chance to display my talents."
Niva gave her a big hug and comforted her: "You don't need to show it, we know you are talented. Where did you come from without you?"
Yu'e quickly agreed, probably damaging her cousin's enthusiasm. Now, Yu'e has to admit that she is really behind the scenes. At least in terms of management, she and Niwa are behind this era.
The idea was made by her son and the plan was made by her cousin. It seemed that she and Niva had reviewed the drawings, but at least they were not out of date in this regard, otherwise they would have to pay.
As a result, before he finished sending the sentiment, the phone call came again. It was Ye Yuze. This guy actually saw their advertisement and told her one thing on the phone, that is, he must buy the store and don’t be afraid of spending money, because land prices have grown the fastest in recent years. According to Ye Yuze’s estimate, even if he lost money after operating for several years, the value-added purchase of the shop can make up for this loss.
Of course, we can't discuss this with Niva. My brothers' real estate has branches in various provinces, so it's not easy to buy a batch of shops. Even if it doesn't, what's the point of building it yourself?
This is the first time Ye Yuze has cared about his wife's career, which has moved Yu'e a little. She thought that her insistence on not going to Boston this time would make him angry, but she didn't expect that she would become a dad safely and steadily. She was quite competent.
When Ye Yuze spoke, the branches naturally responded positively, joked, and the boss said, who dared not do his best? So a group of shops quickly became under Yu'e's name and decorated according to the style designed by Yu'e and they were decorated.
The movement was fast and it was completed in ten days. So a strange phenomenon occurred in many places, that is, the lavender shop signs were all on, but I don’t know who the boss is?
Chapter completed!