What Zhang Yaya said is somewhat wrong.

Although it has disadvantages in logistics and labor costs, Amazon in the United States is still defeating Wal-Mart and is no longer as domineering as before.

But in this environment where online commerce is booming, Costco, the second-ranked warehouse supermarket in the United States, has suddenly emerged. Its annual turnover and market share have continued to rise, creating a miracle in the Internet age. .

Its model is actually very simple, just like what Shen Huan said.

Product quality and service.

Product quality includes two aspects. First, it must be the quality itself. It must be good. Things that people often buy cannot be of inferior quality, otherwise others will not come back the second time.

Second, it actually includes price, which is commonly known as cost-effectiveness.

Wal-Mart's gross profit margin of 26% is the highest in the world, which also enables it to make a lot of money.

But Costco only has about 13%, which is basically half of Wal-Mart.

This gross profit rate, after excluding various circulation costs, taxes, etc., is actually not very profitable, and you will lose money if you are not careful.

Having achieved this ultimate price/performance ratio, do you think Costco’s business will be good?

Basically, everything on Amazon is not as cheap as Costco.

If you are purchasing in large quantities, it is of course better to drive to Costco and purchase at one stop for home.

After all, there is no such thing as free shipping in the United States, including free shipping in Jiangsu, Zhejiang and Shanghai.

Calculated in this way, the fuel cost is much cheaper than the express delivery fee.

Needless to say, Costco's service is perfect for all customers' requirements.

Can you imagine buying a watermelon and returning it if it doesn’t taste good, then returning it with the remaining half?

Can you imagine buying a pair of pants and returning them if you feel uncomfortable wearing them?

Can you imagine a fish you bought 12 years ago, only to keep it in the refrigerator and forget to eat it, and then return it?

As a result, all the above-mentioned things were returned without any excuse.

This gives people a sense of service and no worries when buying things.

When a person feels that this supermarket is very reliable, he will naturally want to come here to buy things.

This is also a sense of satisfaction from shopping.

The commonly known saying "the customer is God" is this feeling.

Another supermarket similar to Costco is a regional supermarket in the Central Plains of China.

It has never left the Central Plains, but it is a myth in the new supermarket retail industry across the country.

Rebus in another world, in the retail industry, has only admired two companies in his life, and has made pilgrimages to both of them.

One is Costco, and the other is this fat guy.

Moreover, the word "pilgrimage" was uttered by Rebus himself, and it is something that can only be faked.

Even people like Rebus can use the word "pilgrimage" to describe the two of them, which shows how powerful these two supermarkets are.

Apart from anything else, there is no problem at all for Rebus, who has a vision beyond the times, to be so impressed that their business model has continued to prosper for 50 years.

The prices of Pang Dong Lai's products are not as cheap as Costco, but their service attitude far exceeds Costco's.

Use an example that everyone knows to describe it.

Pangdonglai’s service is an upgraded version of Haidilao.

And in cities where they open supermarkets, no matter which supermarket it is, meeting them is a death sentence.

They even deliberately close one day a week to give other small supermarkets a way to survive, otherwise even small supermarkets will collapse.

Do you know how powerful they are?

But why did such a powerful Pang Donglai not attack all over the country like Haidilao?

The reason is actually very simple.

Any good service definitely does not come from conscious contribution, but from the accumulation of money and honor.

Pang Donglai only develops in prefecture-level cities in the Central Plains, with about twenty or thirty stores. The price they pay is the salary of their employees, which is generally more than twice the average salary in the city.

Even a sweeper and mop can earn the same salary as a white-collar worker. What reason do you think those workers have for not doing a good job?

If you don't want to do a good job, just walk away. There are plenty of people to do it.

This model can be done in third-tier prefecture-level cities, but if it comes to first-tier cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, it will be impossible to maintain it.

You can't just give 20,000 a month to someone who sweeps and mops the floor, right?

What about the specific service personnel? What about the middle managers? What about the senior managers?

No matter how good your business is, you can’t earn that much!

Therefore, their model is destined to only be used in third-tier prefecture-level cities, and it cannot be separated from the Central Plains.

Because if we get together too far away, various logistics, transportation and management costs will increase a lot, which is not worth it.

Compared with Pang Donglai's imperfections, Costco's model actually has some flaws.

Their profits depend on membership fees. The annual membership fees of tens of millions of users are their main source of profit and income.

But Costco also stipulates that members can return items at any time, just like purchased items.

In developed countries, only a very small number of people would take advantage of this.

But what if you come to a developing country like China?

The quality of the customers here is much worse. Many customers are really willing to take advantage of it.

If you insist on following the American way, you will definitely fail.

This is also the reason why Costco in another world did not open its first store in China until 2019.

…

Come back to the present.

Of course there is no Costco or Pandong Lai in this world, so Shen Huan felt that she could use the models of these two supermarkets, or even add the models of some other interesting supermarkets, to help them improve their environment.

Of course, just like what I thought above, it is definitely impossible to apply it mechanically. It must be carefully designed based on the actual situation here, or even the actual situation in Lin'an.

For example, the annual fee for Costco membership card, even Wal-Mart has done this before, but the effect is not very good, not to mention that your annual fee for Costco is still so expensive.

Even though Lin'an's economy is very developed and there are many middle class people, considering the pressures on housing, education and elderly care, etc., it is absolutely impossible to compare with Americans in consuming Lin Yushang.

This is also an important factor why even in the four most developed cities of Beijing, Shanghai, Guangzhou and Shenzhen, low-priced products are so popular.

Any business model that is copied mechanically regardless of regional conditions is bound to fail.

Shen Huan needs to integrate the successes of the two supermarkets and avoid some of their inappropriate strategies, so that Zhang's supermarket can have immediate results.

But the problem is that Shen Huan knows that he has successful experience, but Zhang Yaya doesn't know that!

Zhang Yaya in front of her already felt that Shen Huan was unreliable, and it was probably just talk on paper.

Because Shen Huan has no experience in supermarket operations at all.

He even went abroad only once to participate in the Mathematical Olympiad competition. How could he know so much about the foreign supermarket industry?

For a moment, Zhang Yaya was a little disappointed with Shen Huan, and was not very interested in Shen Huan's so-called "essence".

But she still maintained restraint and did not turn around and leave.

Shen Huan looked at her disappointed look and felt a little funny, "If you believe me, I will ask Xiao Shuishui to bring you a piece of information in two days. You can take a look first. If you are interested, , I will tell you in detail."

"good."

Zhang Yaya figured it out at this time.

As long as you don't regard Shen Huan as a savior and regard his opinions as a reference, what's wrong with that?
Chapter completed!