Chapter 392(1/2)
Zhang Duocai was indeed very busy and worried during this period.
Compared with his father who pioneered new territories, Zhang Duocai is certainly not as aggressive and decisive, and his business sensitivity is also inferior to his father's.
But back then, he ran up and down with his father and built Yongxing Supermarket together, so there are few people in the country who know more about supermarkets than he does.
In an era when the supermarket industry is booming, Zhang Duocai can single-handedly overwhelm all suppliers and supermarket owners and strive for maximum benefits for himself.
But now, when even Wal-Mart, Carrefour and Ito-Yokado are losing ground, let alone the local supermarkets in China.
More than half of those medium-sized supermarkets have basically closed down.
Small supermarkets rely on the community and do some small business for surrounding residents, so they can still survive.
Yongxing Supermarket, located deep in the hinterland of Jiangsu, Zhejiang and Shanghai, has been hit harder than other supermarkets.
Why?
Free shipping in Jiangsu, Zhejiang and Shanghai!
Arrive in Jiangsu, Zhejiang and Shanghai on the same day!
In this way, when people shop online, the efficiency will be very fast.
If it is not daily necessities, such as fresh food, many people will simply buy it online.
The supermarket has fresh food, but there are more other products.
If it only sells fresh food, the supermarket will never make a profit.
People have a habit when they go to the supermarket, that is, I just want to buy some vegetables, but then I buy two packs of potato chips and beef jerky when I pass by the snack section, and I pick up two more bags of paper towels when I pass by the daily necessities section, or buy a few pairs of socks...
After shopping around like this, it's easy to find out when you're checking out, why did I buy so much?
If you don't go to the supermarket and just place targeted shopping orders online, your profits won't be huge.
Therefore, the biggest factor in supermarkets comes from the flow of people entering the supermarket. As long as no one comes to visit, the supermarket will not be able to do well no matter what.
Both Costco and Pangdonglai are supported by a large and arguably crowded customer base.
Yongxing Supermarket is currently experiencing a significant decrease in customer flow. Only on weekends or at night does the customer flow increase for a few hours.
Such a situation is far from enough to support so many staff, such high rents and such huge pressure on purchasing funds.
The key is that this situation is still getting worse. More than 25 of the 37 stores have already fallen into losses - if the rents of the five self-owned properties in Lin'an are included, there will be an additional 5 losses.
Storefront.
As a result, Zhang Duocai was very distressed and tried many methods but could not reverse the situation.
At this time, he and Xiong Youchengzhu during the Spring Festival were two different people.
He also did not expect that in just about nine months, the market situation would suddenly deteriorate to this extent.
After returning home from socializing in the evening, Zhang Duocai smoked a few cigarettes at the door before hiding his feelings in his heart and went in with a smile on his face.
It was already 10 o'clock in the evening.
My wife had long been accustomed to asking the servant to make him a bowl of bird's nest and white fungus soup to relieve his hangover. However, before finishing the bowl of soup, my daughter, who should have been sleeping, opened the door and walked into the living room.
"dad!"
Zhang Yaya shouted crisply and sat down next to him.
"My dear daughter, why haven't you slept yet? Do you have a lot of homework today?" Zhang Duocai said with a smile.
He saw a folder in his daughter's hand and thought it was homework.
"No." Zhang Yaya shook her head, "I have a supermarket plan here, take a look!"
"oh?"
Zhang Duocai laughed dumbly and took it, "I didn't expect that our Yaya could actually do business planning? Okay! When you grow up, you will be the helmsman of our Zhang family! Let our family company do better and better.
Bigger!"
"You should take a look first~~" Zhang Yaya was not proud, she just shook his arm.
"Okay, okay!"
Zhang Duocai loves his daughter the most. Even if it is just the imagination of a middle school student, he will still read it.
You can't hurt your daughter's passionate heart.
After opening the first page, Zhang Duocai smiled slightly.
Turning to the second page, Zhang Duocai's face became more surprised.
Page three, page four...
"Tang Ma, bring me a hot towel, thank you!" Zhang Duocai suddenly called the servant who was sitting in the corner knitting.
The servant hurriedly worked to get it for him.
Zhang Duocai covered his face with a hot towel and rubbed it vigorously for a while before picking up the folder again.
At this time, his face had begun to look serious.
Zhang Yaya didn't speak next to her.
It wasn't until half an hour later that Zhang Duocai finally finished turning the last page, and she noticed that her father let out a long breath.
"Yaya, did you write this?" Zhang Duocai suddenly tilted his head and asked.
"No." Zhang Yaya answered first and then asked, "What do you think of this plan?"
Zhang Duocai hesitated for a moment and then said: "At first, I thought it was simply whimsical and simply a madman's imagination. But after seeing the detailed data analysis and detailed plans listed one by one, I felt that this person
It’s as if it’s in another world and the new supermarket model he came up with has already existed and has achieved great success.”
Zhang Duocai's feelings are similar to Zhang Yaya's.
It was only after Zhang Yaya read Shen Huan's plan that she felt that she was too stupid before. How could she doubt a genius' idea?
If someone is not sure, can they write it like this?
Zhang Yaya really has a feeling that as long as this plan is printed in her mind, her supermarket at home will be replaced by these models. These distribution methods, even the counter layout and the staff's shouts and greetings, will be like
It's as if it's right in front of you.
It's not just a random thought, it's as if it really exists and already exists.
"Then do you think this bold and somewhat ridiculous plan is likely to succeed?" Zhang Yaya asked her father again.
"I can't say, it's hard to say." Zhang Duocai seemed a little tangled, "I think this must be an unprecedented attempt, or it may bring us a huge breakthrough. But the problem is, if such a crazy plan turns out to be bad,
What about? It will not only lead to the complete destruction of our supermarkets, but also huge investment and cost pressure, and it is very likely that our final bottom line will be lost."
The final bottom line for the Zhang family is that the five buildings in Lin'an where the five supermarkets are now located have an overall value of about 20 billion yuan.
Even if they no longer operate supermarkets, if they rent out five buildings worth 20 billion yuan, they will definitely earn an income of 300 to 500 million yuan a year.
A family with 300-500 million yuan is already a wealthy family, let alone an annual income of 350 million yuan.
Therefore, Zhang Duocai has nothing to worry about in the future of the Zhang family and the property left to his daughter.
But if the plan is followed, the Zhang family will not only close down 32 supermarkets in other cities, but the remaining 5 supermarkets in Lin'an will also need to undergo large-scale reconstruction and large-scale investment. This is not
Just kidding.
Once these investments cannot be recovered and the pressure is so great, the Zhang family is likely to sell one or two buildings, or even three or four buildings to pay off debts.
Is it worth it?
With the final bottom line gone, how will my daughter and descendants live their lives in the future?
Zhang Yaya saw it.
It's definitely not that my father is unmoved, but the price he has to pay is so high that he doesn't dare to try it.
But in Zhang Yaya's view, the so-called price is nothing.
Even if the family doesn't have a penny, with Zhang Yaya's intelligence, she will definitely earn a lot of money in the future for her parents to use.
She has strong confidence.
"Dad, I think we can give it a try." Zhang Yaya said after considering, "The supermarket is the hard work of you and grandpa. Now such a good opportunity is in front of us. If we succeed, we can surpass the past and truly become the supermarket in Jiangnan area.
Boss, you can even open a store in Shanghai! You are still so young, why can't you try your luck?"
Zhang Duocai smiled and touched his daughter's head, "You little girl, you don't understand... If I were still single now, I would work hard without you telling me... But now there are
You and your mother, I can’t bear to let you suffer in the future!”
After a pause, he waved his hand to stop Zhang Yaya who wanted to speak, "Okay, I'll think about it carefully, and you can leave it alone for now, okay? Now you can study seriously and live happily!"
How could Zhang Yaya not understand her father?
When Zhang Duocai said this, he had actually made up his mind.
And this decision is definitely not what I want to see.
"Dad, do you know who wrote this plan?" Zhang Yaya asked.
"I don't know, but it must be done by a very powerful manager with more than ten or twenty years of industry experience, right?" Zhang Duocai sighed, "Yaya, you are serious! If it weren't for it, we wouldn't be able to do it in the supermarket industry now.
To be continued...