"So, if we want to increase the sales volume of commercial housing, we must let the people of Shanghai know the news."
Liu Ye looked at Tang Xian and said very seriously.
"You mean... I want to advertise commercial housing?"
Tang Xian crossed her hands and held her chin, already accepting Liu Ye's statement.
"That's right! That's what it means!"
Liu Ye nodded sharply.
"That makes sense, go on!"
Shanghai has a large population and few housing units, which is far from being able to meet everyone's needs.
Logically speaking, the sales volume of commercial housing should not be bad.
However, the reality is cruel.
For a long time, Tang Xian couldn't figure out what went wrong.
Now when I hear Liu Ye mention it, I feel a bit enlightened and happy.
"If we want to advertise, we have to spread it across the board and use various methods."
In order for the news that "Shanghai has commercial housing" to spread as quickly as possible, we must spare no effort to promote it.
You know, in the previous life, the advertising costs of many well-known companies were frighteningly high.
Of course, what followed was huge sales.
Many companies have made a fuss about advertising and made a lot of money.
"We not only have to do all kinds of advertisements, but also promote the benefits of commercial housing to make everyone yearn for commercial housing."
"Nowadays, although the living environment of many Shencheng citizens is very poor, and even generations of people are crowded into a small house, there are still some people who are not willing to spend money to buy commercial housing. Why is this?"
"why is that?"
Tang Ting asked Liu Ye very cooperatively.
"That's because many people simply don't know the benefits of commercial housing."
“Are there any different benefits of commercial housing?”
Tang Ting asked again.
This wealthy lady has lived in a big villa since she was a child. How do you know the living environment of ordinary citizens?
In her opinion, commercial housing is small and crowded, so what good can it do?
"Take my uncle as an example! Although my uncle bought a commercial house, it was because the factory could not allocate him a three-bedroom apartment, so he gritted his teeth and bought it. If the factory could allocate him a house, he would be
He is absolutely reluctant to spend this money. In his opinion, it doesn’t matter where he lives, as long as he has a place to stay.”
"However, when he saw that the environment in the commercial housing community was neat and clean, the house had a separate bathroom and a separate kitchen, and the home was connected to tap water and natural gas, he felt that the money was well spent!"
Everyone is like this. It is easy to go from frugality to luxury, but it is difficult to go from luxury to frugality.
When Zhao Dagang saw a better living environment, he just wanted to escape from his previous Tongzilou quickly.
Living in a Tongzi building was dirty and messy. There were so many people crowded together and it was noisy every day.
The sound insulation effect is also very poor. If it is a little louder, there will be no secrets in the home.
If something big happens to someone's house, it will quickly spread throughout the factory.
Normally, toilets and water rooms are shared.
During the morning rush hour, everyone rushes to use the toilet and faucets.
The feeling of queuing up is quite unpleasant.
It's not like living in commercial housing. You can go there whenever you want. It's very comfortable.
"What you said makes sense, but how should we let everyone know the benefits of commercial housing?"
Tang Xian already believes that Liu Ye is really capable of helping her solve this problem.
The five minutes she had promised to Liuye had long since passed.
She hopes to hear more from Liu Ye.
"I have a ready-made example here that can help everyone know the benefits of commercial housing. I just don't know if you are willing to use it."
Liu Ye narrowed her eyes and smiled slightly.
"Come on! What example?"
Tang Xian urged.
"The example is me!"
Willow Ye pointed at herself with her index finger.
"you?"
Tang Xian was puzzled as to what this meant.
"It's like this. Today my uncle and his family moved from Tongzilou to a commercial building. We took a lot of photos along the way. We can sort out these photos and then find someone from the newspaper to interview my uncle's family.
, ask them how they feel, and then have someone write a special report on the commercial housing. In this way, everyone will know how comfortable the commercial housing is, much more comfortable than the Tongzi Building!"
Previously, He Baosheng told Liu Ye that he would make the photos into an album and keep them as souvenirs.
Willow Ye was immediately inspired by him.
Zhao Dagang and his family are living advertisements for commercial housing!
"This is a good idea! I'll contact my friends at the newspaper!"
Before Tang Xian could speak, Tang Ting could no longer hold back.
In her opinion, the idea put forward by Liu Ye was really wonderful.
"Tingting, don't be so rough! Such a big matter needs to be decided in a meeting."
Tang Xian reluctantly persuaded.
"Sister, it seems that you also think Liu Ye's method is feasible."
Tang Xian said there was going to be a meeting, which meant that Tang Xian had accepted Liu Ye's statement.
"Liu Ye, if Tingting hadn't said you were only eighteen years old, I would have really doubted whether you had studied business in college."
Even she had to admire Liu Ye's way of thinking.
"Haha~~How can someone like me go to university..."
Liuye scratched his head and mumbled a few words.
There was no way she could tell them that she actually went to university in her previous life...
"You are so talented, I really want to recruit you into my company?"
As she said that, Tang Xian looked at Liu Ye seriously, seeming to be really considering this matter.
"Sister! This is not okay! Willow leaves are mine!"
Tang Ting immediately stood in front of Liu Ye, fearing that Tang Xian would take Liu Ye away.
"Pfft~ Don't worry, I'm joking."
Seeing that Yaomei was so nervous, Tang Xian couldn't help but laugh.
"By the way, Willow Ye, I wonder if you have any good ideas about the advertising you just mentioned?"
Tang Xian became interested and asked Liu Ye again.
"Since we need to advertise, we should do it in an all-round way, not only with huge signboards, but also TV ads, and flyers on the streets. We should do it vigorously to let all Shanghainese people know about it."
"If you do this, the advertising fee will be quite high..."
Tang Ting said a little distressed.
Is it necessary to do this?
"Compared to the popularity of the Tang family, what does my son's money mean? We just want to spend a lot of money to build a brand and let everyone know about it. Even if the first batch of products is sold out, won't there be a second batch?
I believe there will be a third and fourth batch. As long as it is built by the Tang family, we will make it a brand. From now on, whenever people in Shanghai hear this brand, they will give it a thumbs up."
A few decades later, almost all major real estate developers will be big brands.
Their real estate projects are spread across all cities in China.
And ordinary people are more willing to trust big brands and are willing to buy houses from big brands even if they spend more money.
Such things as "a certain subject" and "a certain degree"...are found in almost every city.
"That's very well said!"
Tang Xian stood up excitedly.
She didn't expect that Liuye's pattern would be so big.
Indeed, the real estate industry is not a short-term business, but a long-term business.
If you want to go further, establishing a brand is essential.
As long as the Tang family's brand can be established in the hearts of the masses, what's the point of spending money?