Ningcheng Xinghai Technology Industrial Park, Xinghai Technology held a simple cooperation signing ceremony. When Liu Yuan and Mr. Ren exchanged cooperation agreements, there was a warm round of applause.
Both parties are very satisfied with the current cooperation.
Xinghai Technology has sold the production capacity of two production lines, with an output of 70 million yuan a year, and a sales price of 4,000 yuan each, which adds up to sales of nearly 300 billion yuan.
All the money that Xinghai Technology has invested in chip research and development can be quickly earned back, and there is still a lot of profit, with low costs and extremely high profits.
What you do is technical work, and what you eat is high-tech food.
As for Xia Wei, they are also very satisfied. The price of 4,000 yuan has locked in Xinghai Technology's 1-nanometer ternary high-end chip. This is definitely the best chip in the world, bar none.
With such an advanced chip at such a price, it can be mass-produced immediately. Combined with the models that Xia Wei has already developed, they can launch high-end models in a very short time.
There has been a huge storm in the global market to vent the bad energy accumulated over the past few years.
Both parties are very satisfied, and the cooperation is very pleasant and fast.
A few days later, Pengcheng Xia was the headquarters.
"Everyone, there is no doubt about the chip performance of Xinghai Technology. This is definitely the most advanced chip in the world. We have already developed and researched new models. However, due to the lack of high-end chips, we have not launched them on the market.
."
"Now, I request that our new generation of mobile phones and computers be fully launched on the market immediately in half a month."
At the high-level meeting, Mr. Ren was high-spirited and full of energy.
With high-end mobile phone chips, they don't have to worry about being strangled. What else do they have to fear? They just need to set sail and chop through the waves.
"Half a month is no problem at all. In fact, we don't need half a month. In just a week or so, we can launch a new high-end model."
When Yu Chengdong heard this, he immediately replied.
"In terms of pricing, how to set the price?"
Chen Tao thought for a while and asked.
"We launched two models in one fell swoop. The chips are the same. One is priced at about 6,500, and the other is comparable to the latest model of the fruit company. Whatever they sell, we will add 500 yuan more than them."
Mr. Ren thought for a while and said very domineeringly.
"It's more expensive than them, can we sell it?"
Chen Tao thought for a while and said.
"What we can sell is what we have to do. What we have to do is challenge the fruit industry around the world. Gone are the days when one company dominated the mid-to-high-end market."
"Our mobile phone chips are better than theirs, and other configurations are no worse than theirs. Why can't we sell them more expensively than them?"
"I just want to use this method to directly shake the status of fruit phones and let people all over the world know that from now on, there will be more high-end phones from our Xiawei phones, and we will be more expensive than them."
Mr. Ren replied very domineeringly.
Yes, I want to challenge the status of fruit phones. I want to make the highest-end mobile phone, and it will be more expensive than yours because we have a super powerful chip.
"This approach is indeed feasible. Since we want to move towards the high-end market, we must set our own grade from the beginning."
"For example, Rice Company, I heard that they are also looking for cooperation with Xinghai Technology, but they don't dare to ask for 1-nanometer chips that cost 4,000 yuan each. They only dare to ask for 2-nanometer chips with lower prices and worse performance, because they
It is very clear that the route that rice has been taking does not support them to take the mid-to-high-end route, and consumers will not pay for it."
"We have always taken the mid-range route, and the fruit is the high-end route. We still have the opportunity to challenge the high-end market and have higher prices than them. This is a very good strategy."
Yu Chengdong thought about it carefully and nodded to express his support. After hearing this, other senior executives also nodded.
The high-end market is like this. Sometimes your brand positioning is very important. It may be difficult to position yourself as a high-end brand from the beginning, but people gradually recognize it and you are a high-end brand.
On the contrary, if you are positioned as a low-end brand from the beginning and you want to develop into a high-end brand, it will be difficult, because consumers will have the inherent impression that you are a low-end brand, and paying a high price to buy your products is a big deal.
No matter what, even though your product quality and other aspects may not be inferior to others.
This is most common in the field of luxury goods.
"Then the matter is settled. Let's all get busy and strive to launch our high-end mobile phone as soon as possible. I can't help but want to see it dominate the international market."
Soon, Mr. Ren made the decision and finalized it.
Xia Wei, who has accumulated bad reputation for many years, wants to enter the global high-end market this time and shake the status of fruit in one fell swoop.
"Everyone, I just received information from Xiaotong and Myrtel. They said they are willing to lift restrictions on our chips and provide us with the chips we need again, but the price will be more expensive than before."
Just when the meeting was about to end, someone hurriedly came to the meeting and announced a news to everyone.
"Haha~"
When everyone heard this, they couldn't help but burst into laughter.
"They are in a hurry~"
Yu Chengdong smiled broadly. As soon as Xinghai Technology announced to the world that it had mastered complete chip technology, they immediately changed their previous attitude.
This time, they actually took the initiative to promote their chips to themselves.
"If they are willing to provide us with chips again, it depends on whether we want their chips."
Chen Tao was smiling from ear to ear.
"The price is more expensive than before. How much did they quote?"
Someone asked with a smile.
"They are willing to provide us with 5-nanometer chips at a price of more than 3,500 yuan each, and they also require that our annual order quantity should not be less than 30 million chips!"
"A piece of 3,500 yuan should not be less than 30 million pieces."
"Their calculations are really hard. They thought we had to rely on their chips to survive. We don't care about 5-nanometer chips at all now."
When Yu Chengdong heard this, he immediately sneered.
"They have always had such a arrogant and domineering attitude. Even now that their status has been threatened, they still look aloof."
"We have already signed a cooperation agreement with Xinghai Technology, and now they say they will sell us chips again, and we don't want them for free."
Mr. Ren is also smiling, and now he feels like a buyer.
In the past, if you wanted to buy their chips, you had to follow the rules. They had the final say on the price, and there was no room for negotiation. You had to purchase a certain amount every year, and there were other overbearing terms.
Now, Xinghai Technology has officially announced to the world that it has mastered 1-nanometer chip technology, but they are still very arrogant and have an extremely arrogant attitude.
We have an attitude that if we are willing to sell chips to you, we think highly of you. We have the final say on the price and all the terms must be agreed to.
"They probably think that Xinghai Technology's chip technology is fake, immature, and arrogant."
Yu Chengdong smiled and said.
"Maybe you thought that Xinghai Technology's yield rate is extremely low and the cost is very high, so they have calculated the accounts clearly and clearly."
"If Xinghai Technology's yield rate is not high and manufacturing costs are too high, of course they can still maintain their arrogance, but how do they know that Xinghai Technology's chip technology is probably many times more advanced than theirs."
Chen Tao has been to Xinghai Technology and saw the chip production line of Xinghai Technology. The highly automated production line is simply a super money printing machine. The output of chips is extremely high, the yield rate is almost 100%, and the cost is compared to theirs.
Even lower, the key is more advanced technology.
"Ignore them. When we launch our new mobile phone in a few days, we will announce our cooperation with Xinghai Technology to the world."
Mr. Ren also smiled, and the evil anger in his heart finally came out a little.
I asked you to pretend to be the master, but I won’t serve you now.
In the past, there was no way. As long as you had high-end chips in your hands, you would buy them even if you didn’t want to, even if you pinched your nose, you would buy them.
Why couldn't I play Fruit Phone in the past? It's because they controlled the price of this chip very hard. All your costs are included in it. How can you play with them?
Now that we have Xinghai Technology, we no longer need to coddle you guys. Now it’s your turn to beg us to buy your chips.
We account for 60% of the entire global chip market. The annual market of 300 billion green coins is definitely a huge market that is indispensable to them. Without this market, they simply cannot support so many companies.
Moreover, sales, profit margins, and other aspects will all drop significantly. It may be impossible to live the good old days again.
Don't think about it. As for whether they are willing to lower their profile, I guess it is impossible for them to lower their profile. Their labor costs and other aspects are much higher than ours. Without enough profits, they will not be able to operate at all.
Can't go down.
This is also the reason why their industry is shrinking, because the profits of the industry are very low, their labor costs and other aspects of costs are too high, product costs cannot be controlled at all, and they are not competitive in the market.
force.
Therefore, they can only play in finance, engage in technology, sell arms, sell aircraft and other fields and industries with high profit margins and high technology content.
Finance is based on the status of Green Coin as an international currency, and technological products are based on the huge profits of technological products. Apart from these, they simply cannot engage in other industries.