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Chapter 116 The Game of TV Stations

Not to mention how depressed Liu Kai was, Guan Xiaotong was just sad. She originally thought that Li He and Da Mi Mi would not announce their relationship, but who would have thought that she had just finished dating, and Da Mi Mi would officially announce her relationship with Li He.

But the little girl is not discouraged. The interests of lovers in the entertainment industry are greater than feelings. She is still young and can wait for them to break up.

Li He originally wanted to correct the little girl's thoughts, but he didn't expect that before he started, Guan Xiaotong had already planned for the future.

This really makes me speechless. Li Hyuk really doesn’t want to be punished!

However, thanks to this wave of romance hype, "My Love from the Star" has received unprecedented attention, which has also helped Huali Film and Television's representatives who are negotiating with the TV station.

Currently, there are only three TV stations competing, Mango TV, Anhui TV and Dragon TV. Mango TV is still resolute and requires that after seeing the finished film, it will be edited according to their requirements. Of course, the price they offered is the highest among the three TV stations.

.

There is no way, there is no local channel that can compare with Mango Channel in terms of wealth.

Dragon TV did not ask for editing rights, but it also required that the series must be revised. Each episode is more than an hour long, and it is a weekly drama. Is this too much?

Anhui TV persisted to the end of the competition, something that Huali Film and Television did not expect. In terms of capital and strength, it was far inferior to the other two. However, Anhui TV fully agreed to Huali Film and Television's requests, including weekly drama broadcasts.

broadcast in form.

As a result, Huali Film and Television hesitated, and the first one to be eliminated was Dragon TV, because it did not offer as much money as Mango TV, and its conditions were not as relaxed as those of Anhui TV.

In the fifth round of negotiations that just ended, everyone still failed to reach a consensus, and the negotiations were once again interrupted. Mango Channel seems to have determined that Huali Film and Television has no other choice but to agree to its own conditions. As the largest local channel in the mainland, it is so confident.

Anhui TV? Sorry, it was completely ignored by Mango TV and is not worthy of being a rival...

Anhui TV was led in the negotiation by Lu Yuxiang, who was promoted to deputy director after the hit "The Legend of Zhen Huan". He was helpless about Mango Channel's arrogant attitude. It was indeed not as influential as others! He had already fully agreed to the terms of Huali Film and Television.

, Huali Film and Television still prefers Mango Channel.

You must know that you are not without competitors in the station. You are under huge pressure to make these promises. If the project is introduced but the broadcast fails, your deputy station director will no longer have to work.

If he is snatched away by Mango Channel, his position will be in jeopardy!

Lu Yuxiang came to the director's office and reported to the director about the negotiations.

After hearing what Lu Yuxiang said, the station manager sighed and said: "Oh! There is nothing we can do about it. Our competitiveness is indeed not as good as that of Mango Channel."

Lu Yuxiang continued: "Actually, we still have advantages. Mango Channel insists on its own conditions, and Huali Film and Television is also hesitant. If the number of episodes is extended, the profit for the producer will undoubtedly be greater."

"How much is the price of a single episode on Mango Channel now?" the station manager asked.

"Mango Channel offered 3.6 million for one episode. If it is edited into 36 episodes according to Mango Channel's requirements, the total price will reach 129.6 million." Lu Yuxiang replied.

"Hiss..." the station manager took a breath of air: "This Mango Channel is really rich. It can pay more than 100 million at any time."

In fact, this is not the first time that Mango Channel has shown its financial strength. Since last year, the price of a single episode of TV series has continued to soar. The most profitable one last year was undoubtedly "The Legend of Zhen Huan". Its TV plus online copyrights made the price of a single episode close to 400.

0,000. As for the TV series "Palace 2" that was aired at the beginning of the year, it was reported that Mango Channel had given an episode price of 2.9 million.

"Palace 2" also lived up to expectations. Although the reputation was worse than its predecessor, the ratings were very high, making Mango Channel a lot of money. This is a typical Yu Zheng drama, with poor reputation and super high ratings.

It is said that Yu Zheng plans to continue filming "Palace 3" and also make a big movie version. When Li Hyuk heard the news, he felt a chill on his head, fearing that Yu Zheng would use him to return the favor and let him star.

Closer to home, if Huali Film and Mango TV reach a cooperation, then "My Love from the Star" will create the highest single-episode price in the history of Chinese TV dramas. Don't forget, there are also online copyrights.

Compared with the procrastination of negotiations on the TV station side, the video website side seemed much more happy. In the end, Penguin Video, which was backed by a financial backer, won the exclusive online copyright for a single episode of 2.45 million. This price even exceeded the single episode price of many TV series.

The price is, after all, it is an exclusive copyright. How can it be obtained if the price is not high?

"The production cost of "My Love from the Star" is as high as 75 million. The cost cannot be recovered through online copyright alone, so the TV station still gets the majority of the revenue, and the first-round copyright price is very important." Lu Yuxiang said.

The director was smoking a cigarette and thinking, then asked: "What is the price we are offering?"

"We have been given 3.2 million for one episode, but Huali Film and Television is still not satisfied," Lu Yuxiang said.

"Of course I'm not satisfied. One trip is worth more than 60 million yuan. If I switched to another company, I would have agreed to it a long time ago. How could we talk about it now?" the station manager sighed.

"what do you mean?"

"I'm sure that as long as the price you offer in the next round still fails to reach the expected price of Huali Film and Television, our exit is inevitable," the station director said.

"However, this is the greatest sincerity and condition that our Taiwan can offer." Lu Yuxiang said.

"Yu Xiang, do you know what game theory is?" The director suddenly asked about an irrelevant topic.

Lu Yuxiang didn't understand the connection at all. He shook his head and said, "I've heard of it, but I don't know much about it."

The director continued: "In game theory, we are all thinking about how to make choices that are beneficial to ourselves. At the same time, the other party is also thinking about how to choose. We all influence each other, so when you make a choice, you need to consider what the other party may choose.

, after considering all the issues, making your choice is all about gambling.”

"Director, what are you talking about?" Lu Yuxiang seemed to understand something.

The station director smiled mysteriously: "I'm sure that the next round of negotiations will be Mango Channel's final bottom line and choice, and it will also be our last chance."

"I understand," Lu Yuxiang realized something: "I know what to do, Director."

"Yu Xiang, you are a smart man. I am very optimistic about your future. Go ahead and get this thing done." The director seemed inscrutable at this time, as if he had everything under control.

Lu Yuxiang is out. He wants to call people in the department to discuss and strive for the last chance.

The TV market is a fierce battlefield. Not only every TV series, but also every TV station is very competitive. For example, "My Love from the Star" is a high-quality project, and there are only two competitors left.

On April 28, "My Love from the Star" is about to wrap up, and Huali Film and Television has started negotiations again. This is the sixth round of negotiations. By this time, the three parties have all their cards. If there is no suspense, the result of this round will be announced.

The director of the purchasing department who leads the Mango Channel team is not complacent. To him, Mango Channel’s victory is natural and there is nothing to be proud of. On the other hand, Anhui TV has a sad face, as if he foresees that during the negotiation, he will

Out of the game.

However, the negotiations developed in a direction that no one expected...


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