Chapter 117: Creating the History of the TV Market
"I think you are very clear about the sincerity of our Mango Channel. I urge you to consider it carefully. No other TV station will have better conditions than ours." After speaking, the representative of Mango Channel sat down and looked at his competitor Anhui.
The satellite looks like nothing, and seems to have already secured victory.
The conditions of Mango Channel are really good. The price of a single episode has been increased to 3.8 million. However, the problem is still the same. They require editing rights. Mango Channel is very dissatisfied with such a short series and the one-hour length of a single episode.
The representatives of Huali Film and Television were Wei Yuxin and the head of the distribution department Hu Shihao. After the fifth round of negotiations, Huali Film and Television held several more meetings. Even Kong Sheng and Lin Yan rushed back for the meeting to finally decide on the strategy. It was impossible to give the editing rights. This was
Bottom line, the number of episodes can be modified according to the requirements of the TV station, and it does not necessarily have to be broadcast as a weekly drama.
However, before making the final decision, Wei Yuxin still asked the representative of Anhui TV out of politeness: "What are the conditions of your Anhui TV?"
Lu Yuxiang took a deep breath. His decision today may usher in a storm in the TV market industry. This decision can even be said to have broken the default rules in the industry.
"We have decided to increase the purchase price of a single episode to 3.6 million," Lu Yuxiang said, pausing deliberately to observe everyone's reaction. Huali Film and Television could not deny it, but Mango TV showed that it was indeed so magical, with a relaxed expression on his face.
Smile.
Lu Yuxiang saw this, but he didn't feel happy that he had used all his cards. Instead, he felt a little uneasy. But at this time, there was no way out and he had to take a gamble.
"At the same time, after discussions with the station, we not only agreed to broadcast it as a weekly drama, but as long as there are no problems in the review, the station promised not to cut it." Lu Yuxiang went on to explain the conditions he had put forward before.
Hu Shihao, director of Huali Film and Television Distribution Department, said: "Director Lu, we already know these conditions of yours, is there anything else? If not, we will..."
"I still have conditions," Lu Yuxiang paused and continued: "Our station can sign a stepped advertising revenue share with you. During the period when the TV series is broadcast, based on the ratings, we can get up to 25%.
of advertising revenue.”
As soon as this condition came out, the whole audience was in an uproar. The reason is very simple. No TV station has done this before. TV advertising revenue can be said to be the most core source of income for TV stations, but now Anhui TV actually wants to give the producers a share of the pie. This
What does it mean? It means that the producers can put forward conditions in this regard in the future.
In the past year or so, the purchase price of drama series has been soaring, almost 20 times higher than in 2010. Now that the advertising revenue is open to the producers, what else will the TV station earn?
Huali Film and Television was quite surprised. They didn’t expect that Anhui TV would actually open this hole. In fact, the TV series themselves all have advertising placements. The revenue from advertising placements in "My Love from the Star" exceeded 30 million, but the share of TV advertising has never been
Something that has never happened before.
To put it bluntly, Anhui TV's doing this is tantamount to breaking the unspoken rules of the industry, and its influence can be compared with what Tom Cruise has done...
When Tom Cruise was most popular in the 1990s, in order to retain Tom Cruise, the producers allowed him to participate in the film's box office and peripheral revenue sharing for the first time. This was the first time in Hollywood history. At that time, this share clause was even
It caused a sensation and allowed many Hollywood stars to see a way to make a fortune.
Today, it has become common practice for top Hollywood stars to receive a share of the box office and peripherals of their films. From this point of view, all actors have to thank Tom.
However, national conditions are different, and the situation may be different in China, and this is the TV market.
The negotiations were interrupted again, and each company had to go back and think about the next step. Before the Mango Channel representative left, his expression was as disgusting as if he had eaten fly shit. He never expected that Anhui TV would resort to such a trick.
On the set of "My Love from the Star", Da Mi Mi received a call from Sister Zhi: "What did you say? Anhui TV actually wants to give us advertising shares?"
Li Hyuk was reading the script on the side, and when he heard the words, he perked up his ears and listened carefully.
"Then what do Huali Film and Television say?"
"Okay, I understand." Da Mi Mi hung up the phone and said to Li He: "Anhui TV has spent a lot of money this time. It seems that it is determined to win."
"Can other satellite TV stations just agree? Isn't this the cake of the TV station?" Li He asked.
"This is of course not possible for a big station like Mango Channel, whose annual advertising revenue is an astronomical figure, but for other local stations with limited influence, this is an opportunity." Da Mimi said.
This condition of Anhui TV was exposed by Mango Channel. Now not only the entertainment industry, but also the financial circle are paying attention to this matter.
If Anhui TV signs a contract with Huali Film and Television, it will create history in the television market and open up an unprecedented new world for producers.
Countless experts and scholars have expressed their opinions, and there are endless analyzes on various programs. Some support, some oppose, and some have reservations. Most netizens have a take-no-prisoners mentality. Even if the TV series makes money, it has nothing to do with them. Should it be 996 or 996?
Mango Channel is naturally opposed to this condition, because it has touched its core revenue segment, but the attitude of several other first-tier TV stations is somewhat ambiguous. They seem to think that if Anhui TV succeeds, can they do it?
You have learned a lot, can you do this?
Because there was no explicit clause that prohibited producers from participating in TV advertising sharing, Huali Film and Television did not hesitate much. In the seventh round of negotiations, it agreed to sign a contract with Anhui TV.
Even if the Mango TV next door had raised the price to 4 million per episode, it could not sway the decision of Huali Film and Television. After the negotiation was over, the next step was to discuss some details, which are irrelevant.
Just before "My Love from the Star" was about to wrap up, Anhui TV and Huali Film and Television held a grand press conference to announce that the contract had been reached. At this moment, the spotlight flashed, and "My Love from the Star" had not even aired yet, and it had already created a
The history of the TV drama market.
Da Mi Mi is very happy because she is one of the investors of this drama and holds a large share. The better the TV series sells, the higher her income will be.
It doesn't matter to Li Hyuk, he gets a fixed salary. At most, after the TV series becomes popular, the producer will give him a red envelope! But the money is my money, and she is mine, so soft
Li He ate the meal with peace of mind.
But there is one thing, that is, what should I do if the TV series hits the market?
This is also a topic of discussion within Anhui TV and Huali Film and Television. Any TV series has the possibility of being blocked by the public. Even cast members like Da Mi Mi and Li Hyuk will be blocked by the public if the TV series is not filmed well.
In order to ensure the quality of the TV series production, Pan Li personally went to the set to take charge. Directors Kong Sheng and Lin Yan also showed a 200% attitude and shot the TV series seriously. As a result, the actors and other staff members suffered.
The titles of Kong Sheng, the tyrant on the set, and Lin Yan, the devil on the set, spread like wildfire, which made the crew talk about it.