"Preview of the release of "The Wandering Earth", eighteen things you have to know."
"Hello, everyone, I am Mai Tuo. I bring you the latest news about the movie "The Wandering Earth". The UP host was honored to participate in the media event jointly organized by China Film Group, Huali Pictures, Bona Pictures, and Penguin Pictures.
At the preview screening, I also learned more behind-the-scenes information. This time I will tell you about it. If you like it, don’t forget to click three times.
Without further ado, let’s officially start…”
""The Wandering Earth" is adapted from Liu's novel of the same name. As early as 2011, China Film Group obtained the film and television adaptation rights, but the project could not find a suitable director to take over, so it was shelved for two or three years.
It wasn't until 2014 that Guo Fan, who was already well-known in the industry, volunteered to take over this unpopular project. Guo Fan also agreed with Li He that if he could successfully launch this project, Li He would be the leading actor.
."
"The two sides hit it off immediately. Guo Fan did a lot of work for this unprecedented domestic science fiction film. He went to Hollywood to study, learned from Ridley Scott, and made more than 3,000 storyboards. The crew size reached 1,000
With multiple people, more than 5,000 people behind the scenes, and a production cost of up to 800 million, it has set a new record for Chinese science fiction movies."
"The film took four years of preparation and eight months of intense shooting, and finally revealed its mystery. If you want to ask the UP owner how he felt about watching this film, I have only one sentence: This is a landmark work, a
It is a work that science fiction fans cannot miss. I am honored to be able to witness this great moment in the history of Chinese-language films."
lingdiankanshu.com
"In short, I strongly recommend that everyone go to the cinema to watch this movie. I believe that "The Wandering Earth" will give you an unforgettable movie-watching experience. I am Mai Tuo, and we will see you next time."
The moment the media ban was lifted, Mai Tuo, the host of Bilibili Film and Television UP, praised "The Wandering Earth" without hesitation. Not only her, but other media critics who participated in the preview also praised the film.
, in addition to the generous red envelopes, the quality of the movie is indeed not bad, so it cannot be overstated.
A movie, as a milestone work, naturally has its reasons. "Shanghai Fortress", which is expected to be released in the summer, also pays special attention to the release situation of "The Wandering Earth".
Director Teng Huatao visited the set of "The Wandering Earth", and after returning home, he decided to make a good shot of "Shanghai Fortress", not to reach the level of "The Wandering Earth", but at least to be qualified.
However, things went wrong and the investors were unwilling to increase their investment. The leading actors, Lu Xiaohan and Li He, were completely incomparable. Moreover, they had various commercial activities from time to time and often missed the filming of the film.
The most terrible thing is that Lu Xiaohan's bangs issue. Originally, Lu Xiaohan had decided to cut her hair according to the style, but her manager tried to stop it, and the reason given was very simple, as it would affect the artist's image.
After hearing this, Teng Huatao almost couldn't hold himself back and had a fit. It was so ridiculous that a haircut would affect his image?
Li Hyuk is more popular than Lu Xiaohan and has more fans than Lu Xiaohan. For the sake of his character image, Li Hyuk is willing to act old and ugly, so it won’t affect his image?
Otherwise, Li Hyuk is a superstar, and Lu Xiaohan is just a traffic star. From this comparison, we can see the gap.
But this can’t be blamed on Lu Xiaohan. Lu Xiaohan often can’t help it, and his image is not managed by him. Maybe this is the price of being a traffic star!
Teng Huatao already regretted taking on the film "Fortress of Shanghai" at this time, but what can he do? He can only try his best to make this film a good one.
Building a movie's reputation before its release is very simple. It's enough to find the media to brag about it. The important thing is the film's performance at the box office. As a domestic science fiction film that is not trusted by the audience, even with Li Hyuk's box office appeal,
But as long as the quality of the movie does not meet the needs of the audience, the box office performance will not be much better.
Before the screening started, a determined Li Hei clamored on the Internet, believing that "The Wandering Earth" would be the waterloo of Li Hyuk's film career and the starting point for his career to turn from prosperity to decline.
The previous word-of-mouth marketing of "The Wandering Earth" still failed to dispel the doubts of the audience. Many viewers were dubious and decided to wait until the film was released to listen to what people who had seen it said before deciding whether to watch it or not.
Anyway, there are other films in the Spring Festival period, such as Xingye's "The New King of Comedy" and two films by Shen Teng. There is no shortage of good films.
Under the halo of "Wandering Area", another science fiction comedy movie has been ignored and made a fortune silently, and that is "Crazy Alien" directed by Ning Hao.
As the third film in the Crazy Series, Ning Hao was smart enough not to use the terms of a domestic science fiction film in its promotion and marketing. Instead, he focused his promotion on comedy, making the audience forget that this film can also be considered a science fiction film.
Comedy movies have always been popular works in the film market. It is because of Teng-style comedy that Shen Teng has become a new generation comedy master, and his box office appeal is increasing day by day.
In addition, "Detective Pu Songling" starring eldest brother Cheng Long was magnificently ignored by the audience. Now is not the past. The former eldest brother can be called a representative role in Chinese movies, and no one can compare it.
But since entering the second decade of the 21st century, Big Brother seems to have lost track of the audience and the context of the market. Perhaps it is also possible that Big Brother is old and the desperate Saburo can no longer fight. In short,
Since "Zodiac", every movie made is worse than the last.
In the process of supporting Big Brother again and again, the fans' trust was exhausted. When the new film "Detective Pu Songling" was released, public opinion was discussing "The Wandering Earth", "Crazy Alien", and "Speed".
"Life", but no one discusses "Detective Pu Songling".
The eldest brother is also very helpless. He has a son who doesn't live up to expectations. If he doesn't make more movies while his old bones can still move, what will he do in the future?
Films that are expected to be released during the Spring Festival are vigorously promoted, and "The Wandering Earth" is no exception. Guo Fan leads a team of Wu Jing and Liu, Li He leads a team of sister Zifeng and uncle Li Guangjie, respectively from Shang
Haihe Jingcheng began to carry out roadshow promotion.
The film was screened one after another, and word-of-mouth gradually spread. However, the overwhelming publicity also aroused resentment from many people. Li Hyuk also discussed this issue with the distributor and tried to control the publicity and avoid excessive marketing.
Some viewers find it strange that if you over-market, they will be disgusted by this behavior and then turn a blind eye to the film. In short, it is rebellion.
The more you want me to go to the cinema to watch this movie, I won't go. What you say online is just false. Don't try to defraud me of my movie ticket money.
Many viewers have a similar mentality, which is actually the result of suspicion caused by the excessive marketing of major bad movies in recent years. The most skilled person in this regard is Guo Xiaosi.
Guo Xiaosi is very strange. Even though he made a bad movie, there are still a lot of media saying good things about him. That’s okay, the media always adapts to the situation and pays them. But many first- and second-tier stars will also do it.
Guo Xiaosi’s video shouted, I really don’t know what benefits Guo Xiaosi promised them.