The former campaign manager of the retired commander-in-chief of the Lighthouse Country on the other side of the Pacific published a book after his successful election. The name is Li He has forgotten it.
However, Li He agreed very much with what was said in the book. The campaign manager described the process of running for leadership in detail in the book, which was a perfect marketing process in itself.
Finally, the campaign manager concluded that in this era, marketing is king.
Essentially, the election process of the general is to rely on marketing to obtain votes, and this is also true when it comes to movies. The process of movie marketing is also to exchange movie tickets from the audience.
Because everyone is doing marketing, it depends on who can do a good job and win more movie tickets. In this regard, movie stars with box office appeal undoubtedly have a huge advantage.
Some media once made a ranking list of movie stars' box office appeal. A few years ago, most of the movie stars with high box office appeal were Hong Kong and Taiwan movie stars, and there were a few mainland movie stars. At that time, mainland movie stars were all for Hong Kong and Taiwan in commercial blockbusters.
Movie stars play supporting roles.
After the advent of the traffic era, movie box office has soared, and mainland movie stars have gradually replaced Hong Kong and Taiwan movie stars. People such as Huang Bo, Xu Zheng, Shen Teng, etc. are all male stars with great box office appeal. In addition, major top
Traffic stars also have a box office appeal base of 100 to 200 million relying on their fans.
Among them, the most special one is Li Hyuk. He has many fans, many movie fans, and is popular with the public. The last data given by this media is that it is a commercial film with qualified quality. If Li Hyuk stars, it will earn more than 1 billion.
box office.
Throughout Li Hyuk's film career, except for a few debut films, all other films have a box office of more than 1 billion yuan. Otherwise, Li Hyuk would not have become a 20 billion movie king so quickly. You know, even if the box office accumulation is very fast
There is a gap of 7 to 8 billion between Wu Jing and Li He.
In fact, since the beginning of the new century, the box office appeal of movie stars has been collectively declining, not only in the Chinese entertainment industry, but also in Hollywood.
But no matter how things change, movie stars are still movie stars, and best-selling movies will never be without their presence.
The road show promotion of the movie is a very hard job. Li He and Guo Fanbing split into two groups, each leading people from north to south to promote the movie. They might be at the road show in Wuhan in the morning, then appear in Changsha in the afternoon, and in the evening
Maybe we will arrive in Yuzhou.
After a day's trip, not to mention the elderly Uncle Da, Li Hyuk was a little overwhelmed. But there was no way. If you want the movie to achieve good results, this work is indispensable.
After the last road show in his hometown of Chuncheng, Li He took Zifeng's sister, Uncle Li Guangjie and others back to the capital to join Guo Fan.
Next is the much-anticipated premiere, "The Wandering Earth" is finally about to meet the audience. In fact, after the movie started screening, many viewers have already seen the preparation of a mysterious science fiction film.
However, the screenings are only open for a limited number of shows in a few important ticket-rich cities, which really cannot satisfy the audience who are increasingly looking forward to the film's release.
"This is the guest list given by China Film Group. Do you want to take a look?" Da Mi Mi asked Li He, holding the list in his hand.
"Who is there?"
"Not much, just a few directors and a few stars. In addition, Director Guo and Brother Jing invited a few of their good friends." Da Mi Mi replied.
Hearing this, Li He laughed and said: "Look at our momentum is far worse than that of "Crazy Aliens" next door. We have gathered half of the entertainment industry."
Da Mi Mi shrugged and said: "There is no way. Who told us that this is a hard science fiction movie? Many people in the industry are not optimistic about it, so naturally they don't want to give us a platform."
"Hey, people's hearts are unpredictable since ancient times," Li He sighed inexplicably, and then said to Da Mi Mi: "Then let's call all our good friends to increase the popularity of the film premiere."
"OK, I'll call Shishi Tangtang and the others." Da Mi Mi took out his cell phone and started calling his good friends.
When Li Hyuk and Da Mi Mi did not take action, the premiere of "The Wandering Earth" seemed a bit dim. But Li Hyuk and Da Mi Mi quickly called in a large number of stars, from the powerful ones to the popular ones.
Everything you need.
Needless to say, the powerful good sisters Shishi and Tangtang, Tangtang’s new husband Luo Jin, Luo Jin also called Zhu Yawen, and Zhu Yawen called Zhang Hanyu, Ou Hao and others. Then the entire "Captain China" crew starred
All the directors came, including Yuan Quan, Zhang Tianai, Li Qin, etc.
yawenba.net
Li He called Lao Hu Bai Doufu, and also invited Ying Bao and Zhu Yilong, junior sister Tan Songyun, and little sister Guan Xiaotong. In addition, there was also Li Xian's boyfriend who came uninvited, and his current boyfriend called Yang Zi.
.
The most surprising thing is that Lu Xiaohan somehow got Li He's contact information and took the initiative to call and attend the premiere to support Li He. Although Li He was surprised, Lu Xiaohan is one of the hottest stars besides him.
, even the newly rising Kirito Mei is not as good as him.
Li He is naturally happy that Lu Xiaohan can come to the platform, but if "Shanghai Fortress" asks Li He to return the favor, Li He will probably have to go.
All in all, "The Wandering Earth" has brought together almost the most popular young generation in the entertainment industry, whether they are talented actors or popular actors, most of them are here.
On the evening of Friday, February 1, 2019, the 27th of the twelfth lunar month, the red carpet of the China Film Theater was crowded with fans and fans. Those who didn’t know it thought it was some awards ceremony or party that was going to be held.
But in fact, this was just the premiere of "The Wandering Earth". Li He and Ning Hao and Huang Bo had a good relationship. After communication, Ning Hao moved the premiere of "Crazy Alien" to a later date.
In fact, there was no need for Li He to discuss it. Because of the terrifying momentum of "The Wandering Earth", Ning Hao had already had this idea.
At the red carpet ceremony, the cheers of movie fans seemed to overturn the capital. The cheers became louder and louder than ever before.
Several major distributors also worked hard to make the premiere a grand event, and even arranged for a simultaneous live broadcast of the red carpet ceremony on the Internet.
After the guests who came to cheers passed by, the main creators of "The Wandering Earth" officially appeared. Guo Fan, Li He, and Wu Jing walked on the red carpet, and the atmosphere on the red carpet instantly reached a climax.
Looking at the crowds on both sides of the red carpet, Guo Fan's face flushed, maybe because the weather was too cold, and he excitedly said to Li He: "This is the moment I am most looking forward to after so many brothers have worked hard day and night.
.”
"We will create a record. From this moment on, the history of Chinese-language films will be divided into two halves." Li Hyuk responded.
He has already watched the finished film of "The Wandering Earth", and it can be said that it is already as good as Hollywood science fiction blockbusters. This is a Chinese science fiction film. With this effect, Li He can imagine that the audience will see such an original film.
The original Chinese science fiction film, how exciting it will be in your heart.
After the red carpet ceremony, only a few fans were able to enter the theater and participate in the complete premiere, while other fans had to wait until the film was officially released.
However, there are still four days until the release, which is the most difficult time for the most loyal movie fans. Fans who are lucky enough to enter the theater are looking forward to it, but also a little worried.
It is a science fiction film, and it is a Chinese science fiction film. The audience is looking forward to it but also worried that it will be screwed up. It can be said that everyone is very nervous.