On the first day of the Lunar New Year, the New Year's Eve has just passed, and the Spring Festival has arrived in the hot winter atmosphere. There was a heavy snowfall in the capital in the middle of the night, as if to celebrate this festive festival.
A cinema located on Wangfujing Street has received many movie fans since it opened in the morning. Many of them came with their families. Li He and Da Mi Mi were dressed up separately, holding hands with lemons and rice cakes.
Hand, took Li Huijia and sneaked out to watch a movie.
They chose "Crazy Alien" directed by Ning Hao to support a friend's work. When they arrived at the cinema, Da Mi Mi was surprised: "There are only so many people in the morning? Isn't it going to explode at night?"
"This is a bustling area, and movie theaters in remote areas will definitely not be so popular." Li He said. He carefully observed the audience who came to watch the movie and found that most of them were attracted by "Crazy Alien" and "The New King of Comedy"
Two movies were split, followed by "The Wandering Earth" and "Flying Life".
Despite doing so much publicity work, Li Hyuk was still a little unsure of what the audience would choose when things came to a close. But all the work that needed to be done had been done, and the rest could only be left to the market and the public.
Li Hyuk and his family arrived relatively late, and the first movie in the morning was almost over. Because the duration was different, "The New King of Comedy" would end this show first.
Da Mi Mi and Li Huijia took care of the two cuties Lemon and Nian Gao, while Li He observed the reactions of the audience who came out of the theater after the show. Li He noticed that the people who came out of the "New King of Comedy" theater
Many in the audience looked disappointed, and two audience members who passed by Li Hyuk made no secret of their disappointment in the film.
"The movie Mr. Xing made this time was so bad. If I hadn't supported Mr. Xing, I would have left earlier."
"That's right, it's not like Star Master's level. Even if it can't keep up with "Kung Fu", I can at least accept "Mermaid"."
"Hey, Mr. Xing is getting old too. Let's watch another movie tomorrow!"
"OK……"
With a thoughtful look on his face, Li He came back and sat next to Da Mi Mi. Da Mi Mi was teasing his son Xiao Nian Gao and asked, "How is it? How about spying on the enemy?"
"I'm afraid it will be bad this time, Mr. Xing," Li Hyuk replied.
"How to say?"
"I haven't seen the new movie, but judging from the reaction of most viewers, it seems that the quality is not very good."
Da Mi Mi said in surprise: "Isn't this a good thing? Why do you look so disappointed?"
Li He shook his head and said: "Isn't this nostalgia? The former king of comedy can never go back."
Da Mi Mi said: "I know a little bit about "The New King of Comedy". I heard that Master Xing signed a gambling agreement with others to rush into the production. It seems that he will lose a little blood this time."
"I can't control that much anymore. Our little broken ball has a bright future. Let's go, the movie has started. Let's go watch a movie." Li He took Lemon's little hand and the family entered the cinema.
Fortunately, it was winter. Although there was heating in the mall, many people were still wrapped up tightly. No one recognized Li He and Da Mi Mi, otherwise it would have caused traffic jams.
The thing is basically the same as what Li Hyuk and Da Mi Mi said. Although it is not uncommon for the film quality of "The New King of Comedy" to be poor during the midnight screening. However, Xingye has many fans, and instinctively think that this is due to the media and competition.
The media has done a lot of smearing against opponents in recent years.
Besides, hearing is believing and seeing is believing. Whether the quality of the movie is bad or not, I won’t know until I watch it. With this mentality, there are still many Star Master fans who will support this movie when it premieres on the first day of the Lunar New Year.
.
But after watching it, most fans of Mr. Star said that they were indeed disappointed. The quality of the much-anticipated "The New King of Comedy" was indeed unsatisfactory. Instead, it looked like a work that was rushed to make money.
Movie fans are not crazy fans in the fandom. They have their own judgment and rely on emotional marketing. People will buy it once or twice, but they will not be fooled again. After all, Xingye has committed a taboo in the market and overdrafted himself.
The reputation accumulated over the years has serious consequences.
After the midnight show, Douban released the ratings for films released during the Spring Festival. "The New King of Comedy" dropped from the newly lifted passing score of 7 to 6.5, and it continues to decline.
The film reviews on Douban made no secret of their disappointment with this film and Mr. Xing. It can be said that this is the biggest reputation crisis that Mr. Xing has encountered in his film career.
Regarding this situation, other competitors in the market will definitely not be merciful. Although Xingye is great, competition is competition, and there will be no mercy. So Bona Pictures, Enlight Pictures, and Huali Pictures
The producers and distributors, who were waiting for the films to be released during the Spring Festival, began to add insult to injury, instigating the media and using trolls to prepare a major blow to "The New King of Comedy".
The purpose is to arrange the amount of movies left by the theaters after "The New King of Comedy", and then each company will divide the cake and carve up this market. The theaters are not fools, and the box office attendance rate of "The New King of Comedy" is not high.
, I definitely won’t give a high number of films.
In fact, since the midnight show, Wanda Poly and several other theater chains have held emergency meetings to reduce the schedule of "The New King of Comedy". On the first day of its premiere, the box office of "The New King of Comedy" collapsed, and now it is even more...
No need to hesitate.
At Mr. Xing's home far away in Hong Kong Island, Mr. Xing listened to the report of his subordinates with a calm expression. After many years of ups and downs, this matter no longer caused him any emotional fluctuations.
After the subordinates finished reporting, they asked Mr. Xing: "Boss, do we need to increase our efforts in publicity?"
Mr. Xing shook his head and said: "No, this project can only be like this at best. You can go down and report to me if you have any new information."
The men retreated quietly. Mr. Xing walked to the window and looked at the night of Hong Kong Island in the distance. He looked thoughtful and glanced at the report handed over by his men. The numbers on it were extremely dazzling, "The New King of Comedy"
》Box office 273 million.
Normally, this is a good figure, but considering the reputation issue, this is almost the highest peak of the film, and the box office will definitely fall off a cliff in the future.
In fact, the production cost of "The New King of Comedy" is less than 50 million, and it can recover the cost and even make money just by relying on the box office. But the most important thing is the gambling agreement. If the box office does not reach the data in the agreement, he will
Lose money and make up for these data.
Now it seems that it is impossible to complete the data in the gambling agreement. Master Xing is thinking, should he make a serious move? How about "Kung Fu 2"?
Some movies premiered on the first day of the Lunar New Year, and some were happy and some were sad. "Crazy Alien" made an unrivaled box office of 423 million, becoming the first-day box office champion, followed closely by director Han Han's
"Flying Life" won the runner-up with a score of 323 million.
"The New King of Comedy", whose reputation has completely collapsed, earned 273 million, ranking third. But this is the last glory, and it is certain that the box office will fall off a cliff in the future.
The fourth place is the domestic science fiction film "The Wandering Earth" that has caused huge controversy. It scored 243 million, which is in line with previous media expectations. Based on the box office appeal of Li Hyuk and Wu Jing, this result is normal.
However, what the media did not expect was that the quality of this science fiction film was so excellent. After the first day of release, more viewers had watched it, and the reputation had reversed, making the expectations of viewers who had not seen it even higher.