Before the release of "The Wandering Earth", most of the media and audiences who had seen it praised the film, but those who had not seen it were still skeptical because domestic science fiction films were a big pitfall.
It's easy to destroy trust. All it takes is one bad movie. For example, "The New King of Comedy" destroyed all the reputation that Mr. Star has accumulated over the years. But it's very difficult to build trust. It takes one movie after another.
High-quality videos continue to build a foundation of trust for audiences.
The embarrassment of "The Wandering Earth" is that even though it was highly hyped before its release, the audience was still skeptical. For this reason, distributors such as Huali Pictures and Bona Pictures have done a lot of work, but with little success.
Well now, as soon as the film was released, all previous doubts and unfavorable situations disappeared. The audience is not a fan of the movie, and they can make their own judgments about whether the film is good or not.
So on the second day after its release, "The Wandering Earth" immediately overtook the box office, taking in 386 million in a single day, which was only slightly less than "Crazy Alien" which took in 397 million.
The degree of such a counterattack instantly shocked everyone, especially since the film screening rate of "Wandering Area" is less than 28%, which is enough to compete with "Crazy Alien", which has a film screening rate of 35%.
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"The Great Luo of All Worlds"
Theaters are not blind, and they can naturally see the bright data, so on the third day, the film scheduling rate of "The Wandering Earth" immediately increased to 38%.
Such a high film schedule is thanks to two films. Needless to say, "The New King of Comedy" failed on the second day after its release, with the box office dropping to 125 million. The other one is "Detective Pu Songling" by eldest brother Cheng Long.
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No one thought that Master Xing's new film was bad enough, but Uncle Long's film was even worse, downright bad.
Uncle Long is a benchmark figure in Chinese films, there is no doubt about this, but as he gets older, he no longer has the same enthusiasm for making movies as before. The perfunctory attitude of "Detective Pu Songling" this time is very obvious.
Audiences criticized it verbally and the media denounced it. Needless to say, "Detective Pu Songling" was eliminated from the market on the first day and was forced to be delisted three days after its release. It can be said that it has created a record that has never been achieved in the film career of the elder brother.
The eldest brother's mentality is unknown, but there is a lot of criticism on the Internet: "Brother Cheng Long is definitely not short of money, but he is definitely short of scolding."
"Brother's recent movies have been terrible. Is he short of money? My son can't make enough money even if he doesn't live up to expectations. Can you please be patient and respect the fans who have supported him for so many years?"
"Upstairs, once you get into that stuff, no amount of money will be enough."
"Hey, my eldest brother's reputation has been ruined by this unsatisfactory son."
"Don't say that. My son is my son. What does the movie have to do with it? If it sucks, it just sucks. There's no need to make excuses."
"I'm blind, so I shouldn't watch this movie. I'd better watch "Crazy Alien"!"
"Why not "The Wandering Earth"?"
"Little breaking ball rush..."
"One thing to say, I think "British Showdown" is pretty good. The eldest brother is still capable. If you really can't reconcile with Li Hyuk, let him take care of the eldest brother."
"No, we Li He can't reach such a high level, so don't get involved."
"That's right, one of the few Chinese movie stars who is still working hard to make good movies. Brother, please don't come to my house, Li He."
"I couldn't agree more. Protecting Li Hyuk is protecting the only conscience of Chinese-language films."
"The only thing is that it's a bit too much. There are still many people who make good movies."
With his eldest brother as a comparison, Lee Hyuk's preciousness was immediately highlighted. In a film market dominated by capital, the audience discovered that Lee Hyuk was one of the few filmmakers left in the market who made movies with great care.
In the movie market, the box office has been rising year after year, but there are more and more bad movies. How can the audience tolerate this? In order to support conscientious filmmakers, people online are calling on the audience to go to the cinema to watch "The Wandering Earth".
Watching "The Wandering Earth" is the conscience of protecting domestic films. This is a slogan put forward by a certain QQ movie group. Although it feels a bit over-marketed, it is recognized by many viewers.
Under such a favorable environment, "The Wandering Earth" officially reached the top spot on the third day, with a box office of 518 million, crushing "Crazy Aliens" which had a box office of 334 million.
The most important thing is that "The Wandering Earth" is a landmark domestic science fiction work, and its level of care can be said to be unprecedented. The audience can feel the sincerity of the film and will naturally give them the greatest support.
By this time, although the movie is good to watch, it has become a general consensus to support excellent domestic science fiction movies. Therefore, in major ticket warehouse cities, "The Wandering Earth" has become hard to get a ticket, and the ticket price of IMAX theaters has even increased to
There are no tickets for more than 200 tickets.
It can be said that the temporary increase in ticket prices by movie theaters is a routine operation. Some movie theaters raise prices themselves, and some are raised by distributors. Price increases naturally cause dissatisfaction among some audiences. In response to this situation, the release of "The Wandering Earth"
The party actively communicated with theater chains to curb this malicious increase in ticket prices, and achieved certain results, keeping movie ticket prices within a reasonable range.
The film market has great prospects, and it seems that it is almost certain to become the biggest winner during the Spring Festival. However, the side effect of excessive marketing is that a small number of viewers have no favorable impression of the film.
"The Wandering Earth" does have a bit of over-marketing. Before, it was promoted in a regular manner, but later it was promoted to the point of being unpatriotic. Later, there was even a slogan that if you don't watch "The Wandering Earth", you are unpatriotic.
Such slogans are definitely not the marketing strategy of the producers. They are most likely the spontaneous behavior of the audience, or the counter-intuitive behavior of competitors, with the purpose of arousing the audience's disgust.
Based on the principle of interest basis, Li He believes that even if competitors are not involved, they are still adding fuel to the flames.
By this time, competition in the market was gradually becoming more intense and it became increasingly clear that "The Wandering Earth" became the big winner in the market in just three days.
The film is not only a success at the box office, but also a success in a sense. On Douban, the film's score is as high as 8.9. Although in terms of quality, "The Wandering Earth" is only considered excellent, in terms of meaning, the score is a bit high.
Lower.
One review after another about the film on the Internet was full of praise for the film, and even the official media reported on it personally, and the seven o'clock news gave more than a minute of coverage.
"The Chinese concepts of family affection, heroic feelings, dedication, homeland complex and international cooperation concepts reflected in "The Wandering Earth". The movie is no longer about superheroes saving the world, but about human beings working together to change their own destiny. Such a concept is a good idea for good people.
A breakthrough in the narrative routine of Laiwu science fiction movies. It integrates China's unique ideas and values into the imagination and discussion of the future of mankind, expanding mankind's vision of a better future." - "RM Daily" review
"The various anti-routine settings in the plot of "The Wandering Earth" are a more scientific and reasonable vision of a community with a shared future for mankind in the face of the apocalyptic crisis, and have Chinese characteristics.
The mountains that blocked the road were removed, the sea was filled up when it became a disaster, the sky was repaired when it was broken, the foolish old man moved the mountains, the Jingwei filled the sea, and Nuwa mended the sky. These are blended into the blood of the Chinese people and the heroic spirit of fighting against the heaven and the earth, and facing the end of the world.
The theme of the movie about vitality and hope is very suitable.
The film highlights the saturated rescue of a collectivist spirit that is not afraid of sacrifice. First of all, it hits the pain points of the audience and becomes an important symbol of Chinese science fiction films climbing to the world's advanced level. It satisfies the expectations of Chinese audiences for domestic science fiction blockbusters for many years. More importantly,
Yes, the film has Chinese characteristics and is a unique innovation rich in Chinese temperament." - "News Times" review
The official media made the biggest mistake. Netizens from all media outlets praised the film overwhelmingly and further promoted the film.
Under such circumstances, the film's box office continued to rise, and "The Wandering Earth" became a great success.
But at this important and critical moment, Li Hyuk went on vacation with Da Mi Mi and lived in the world of two.