Chapter 300: Politeness and making things difficult
Obviously, this is not the first time for Hao Fan, the promotion director, to meet celebrities.
Although he seems to be very enthusiastic about Chu Han, he is actually calm.
This kind of cooperation is routine for the promotion director. As long as it is a slightly larger promotion cooperation, Hao Fan will basically pass it through Hao Fan's hands, and then proceed step by step.
Unless the advertisement you want to advertise is that kind of junk web game, there is no need to review it, because if you pay a lot of money, the other party will directly stuff this kind of advertisement into the nook and cranny.
But the advertising space Chu Han wants is not the kind of nook and cranny. What Chu Han wants is the homepage advertisement opened by Penguin Video.
You must know that homepage advertisements are generally very formal advertising spaces with very good effects. This kind of position must be expensive.
Sure enough, just as Chu Han guessed, 10 million a week.
The two entered the conference room and after chatting for a while, Hao Fan went straight to the topic and told Chu Han that it was ten million a week and divided into three and a half days.
After three and a half days, other content will be recommended, and after three and a half days, another wave will be promoted.
This is to prevent recommendation effect fatigue and to maximize the recommendation effect.
But when he heard the figure of ten million, Chu Han's eyebrows furrowed to be honest.
Chu Han naturally inquired about the market situation before coming here to discuss cooperation.
The short video platform only needs 5 million, and 5 million will place the promotion task in the promotion circle of short video bloggers. The homepage of Feifan Music is still a week, but only 2 million.
Although the traffic of Penguin Video is very large, the price of 10 million is indeed too much. Chu Han is not a victim, nor is he a novice who doesn't understand anything. On the contrary, Chu Han fully understands the market.
So Chu Han raised his own question: "Is 10 million too high?"
Hao Fan's originally enthusiastic face suddenly changed. He held his breath and said slightly seriously: "Mr. Chu, do you think the advertising fee is too high?"
"Of course, 10 million a week. Not to mention that the current market price is high or low, the short video platform already has higher traffic than yours. Their promotion form is recommendation from various bloggers plus homepage advertising, which is only 500
Wan, your Penguin Video price is indeed a bit excessive." Chu Han said with a gentle attitude.
But when Hao Fan heard this, he sneered: "Excessive? Are you questioning our Penguin's promotion strength? Don't forget, the most powerful one in our Penguin traffic pool is not Penguin Video, but WeChat. You actually think that
How high? I think Mr. Chu, you don’t understand the market at all.”
Chu Han directly frowned and looked at Hao Fan in front of him with a speechless expression.
"Director Hao, if I remember correctly, the price of WeChat promotion is relatively high, but it doesn't seem to have anything to do with you, right?"
This sentence seemed to anger Hao Fan. Hao Fan's expression suddenly darkened and he asked Chu Han: "Mr. Chu, do you think I am not qualified to promote your products?"
In just half an hour, the director named Hao Fan in front of him performed a series of face changes for Chu Han.
Chu Han already understood something. He stood up and shook hands with the other party. The other party didn't seem to want to shake hands. Chu Han didn't care. He just smiled and said: "It seems that your company is not sincere in cooperating with me. If this is the case, then I will leave first."
Already."
Chu Han left without a trace of nostalgia. Sometimes, in business cooperation, Chu Han only needed to look at the other party's expression to know whether the cooperation would work.
The other party deliberately set an inflated price of 10 million. If Chu Han had understood the market, he would definitely not be willing to pay this price. If Chu Han was willing, then the 10 million would not be earned in vain.
In other words, Hao Fan never wanted to cooperate with Chu Han from the beginning.
Watching Chu Han's back disappear in front of him, Hao Fan drank the water in his glass. The secretary next to him came over and asked: "Director, that Chu Han seems to be a little ungrateful."
In fact, this secretary likes Chu Han very much. Chu Han's character is very lovable, handsome, talented, and family-oriented. This kind of man has the most female fans.
But Chu Han had a quarrel with her boss. As a secretary, at least verbally, she had to speak to her boss.
"It's not that he is ungrateful, it's that I deliberately made things difficult." Hao Fan said very naturally.
For normal promotion, to be honest, Hao Fan probably agreed. Over the years, I don’t know how much advertising space has been sold to junk web games on the homepage of Penguin Video. Junk web games are indeed willing to give money, so if they don’t sell it, they will not be sold.
The advertising fee for junk web games is 10 million.
But this price is obviously exaggerated, but web game companies don't care, they still make money.
Normal product promotion fees are usually around 4 million to 6 million, but for Chu Han's products, Hao Fan paid 10 million.
Chu Han is also a normal product, why would Hao Fan sell it to 10 million?
Because when he saw Chu Han's product plan, his brows furrowed tightly, because this plan made him feel a little threatened.
The products of Penguin Video belong to Penguin Media Company and the company Hao Fan.
In recent times, due to the impact of short videos and other video software, Penguin Video has long ceased to be the dominant player among video websites, and its traffic has been severely diverted.
But Penguin has money and directly packages the exclusive broadcast rights of various films and TV shows.
After other video software burned money for a period of time, they began to inject strong capital power behind them. For example, Kiwi Video is backed by Diobei.
They were not short of money, so they imitated Penguin and began to purchase various copyrights.
It was another money-burning war. At the end of the day, Shuaibi Video, the third largest video software, backed by a powerful browser Internet company, also began to join the copyright war.
The three video softwares spent money together to buy copyrights. Soon, they bought almost all the copyrights on the market. At this time, 2b video suddenly emerged, gathering a group of dead nerds, crazy to buy animation copyrights, and broadcast community videos.
The dramas were combined together and instantly occupied a large portion of the traffic.
There are almost four of them in the video market, and because each opponent is very powerful, each software must be very cautious in its next step, otherwise if you are not careful, your opponent will definitely counterattack in the next step.
The four major video software have all ushered in the era of original creations and online dramas, and have gradually begun to stabilize their status in the world.
At this time, suddenly a product called Phoenix Video was handed to Hao Fan, saying that he wanted to promote it, and the copyright had already been purchased. The owner of the product was a director, and he also had high-quality copyright. If this software was really used
If the promotion is successful, what changes will happen to the video market?
Hao Fan didn't dare to gamble, so he chose to quote an exorbitant price to make Chu Han retreat. Sure enough, Chu Han left.