Hou Xuan's business ability is quite strong, and she can answer many questions.
And Yang Yanlong also answered them one by one without any hesitation. It can be seen that Yang Yanlong is familiar with the product.
Today's cooperation negotiation was much more harmonious than the previous one.
In the end, the contract with Feifan Music was signed in a peaceful and harmonious atmosphere. It seemed that the man in front of him was waiting for Chu Han to come to his door, and then signed the contract with Chu Han. The whole process went smoothly.
Hard to believe.
However, the other party seems to be very enthusiastic about Chu Han, and Chu Han also knows this. It is estimated that the other party has heard his songs and watched his movies, so he is willing to sign a contract with him so smoothly.
But no matter what, the contract has been signed. At this moment, Chu Han's Honghuo Media and Feifan Music have officially become partners.
The contract stipulates during which period Phoenix Video will appear on Feifan Music's software, how long it will stay, and what the algorithm is.
The recommendation algorithm of Feifan Music should be the fairest among all software. When you open Feifan Music for the first time, there is a high probability that there will be song recommendations in the recommendation position. The second time you open it, there will be a high probability of advertisements.
.
In this mode, the advertisement will last for one week.
Of course, just like Penguin, due to recommendation fatigue, the first period will last for three and a half days, and the second recommendation will be made after three days or one week.
But Extraordinary Music has 100 million downloads, and Penguin Video only has more than 200 million. And because Penguin Video is not the leader, and the four giants are competing for hegemony, it is already very good to have 5 million active users in the software every day, but
Feifan Music has seven to eight million daily users every day, and the two softwares are not even on the same level.
Whether a software is powerful, the number of downloads is a reference standard, but it is not a requirement. The real requirement is the daily active volume, which represents the average number of people using your software every day.
Penguin Video’s daily activity is obviously lower than that of Feifan Music, but it dares to ask for 10 million in advertising fees. Feifan Music only asks for 3 million, but everyone knows which side to choose.
Penguin wanted so much, so Chu Han probably knew what the other party was thinking. Since the other party had such thoughts, Chu Han would be even less likely to place advertisements there.
After advertising is put out, whether a product can retain users ultimately depends on the quality of the product.
If the quality of the product is not good, the copyright is not enough, and users find it difficult to use, the product will eventually be abandoned by users, so Chu Han is not in a hurry.
The promotion on other traffic software is just the first one promoted by Chu Han. What he really wants to promote is the popular variety show on the TV station. When will a new popular variety show be released again, Chu Han will try to promote it.
Take down the other party's advertising space.
After finishing Feifan, all that was left was the emerging short video. The short video platform was the simplest. Chu Han was not asked to take action at all. He just made a phone call, contacted the other party, filled out their respective contracts, and that was basically it.
The other party will be very proactive in placing Chu Han's advertisements, because emerging short videos rely on advertising revenue.
Penguin Video can rely on members, and Extraordinary Music can rely on selling songs. They both have their main business, and advertising revenue is just a side business to them and does not matter.
But for short video platforms, they have no business points, but short videos are very interesting and have a lot of traffic. How does this traffic change? Of course it depends on advertising.
And because of the special nature of short videos, there are many more people who play short videos. Those people can produce high-quality content and attract many fans.
Therefore, the birth of Internet celebrities is easier, but this also leads to the fan economy gradually shifting towards the Internet celebrity circle.
I don’t know if it’s a good thing, but now Internet celebrities can even make more money than celebrities when they bring goods.
Regardless of whether it is bringing goods or advertising, the short video platform must eventually share dividends. This is for sure. The short video platform will not share much, but there are many Internet celebrities on the short video platform, and there are many people who make money relying on short videos. This is
It is destined that the only way to make money from short videos is through product delivery and advertising.
But with such a large amount of traffic, the monetization model cannot be so single. But now, not only short video platforms are looking for monetization methods, but many people are also looking for them.
If one day it is found, short videos will at least be popular for a while.
Regardless of whether it is China or other countries, the only simple entertainment method is short videos. Until new things appear, short videos will continue to be popular. When simple new entertainment things appear, when will the popularity of short videos decrease?
But he will not fail.
Even now, movies and TV series are still loved by so many people, which shows that long videos are still in the hands of people, and people's pursuit of stories will not stop. Therefore, whether it is a novel, a movie or a TV series, it is ultimately presented with the result of the story.
As long as the content is of good quality, you will definitely be favored.
But now, the most popular thing is short video, no doubt.
After finishing the promotion of the three companies, Chu Han sighed deeply and sat on his boss chair feeling helpless.
The people in the technical department were still very busy. Liu Juan was very serious and arranged everyone's work slowly with her best friends, striving to get the movie out before the Chinese New Year.
The same is true for Mahjong Interactive Entertainment. They work overtime to meet the deadline and want to make the movie come out.
But whether it's Liu Chong or Chu Han, they only have one requirement for the movie, and that is, it doesn't matter if it's slower, but the quality must be guaranteed.
This point has been emphasized many times by the two bosses, and the more stringent requirements the editors feel, the more pressure they feel. It is definitely a challenge to ensure speed while taking into account quality.
Seeing that the employees were working so hard, Chu Han was able to stay here even though he was busy, which made him feel a little guilty. At this time, he suddenly hoped that he could have a job.
But the script for the first year of science fiction has not been completed yet, and Chu Han is too lazy to write new songs. He has been very worried about copyright and editing recently, and it seems that he has no time to do other work.
The copyright department was completed in the city within a week. As soon as the city arrived, they went to various media companies to package the copyright.
The movies and TV series invested by many companies are some bad ones, and some are of good quality. These copyrights are retained by the company, and they cannot sell them for much money.
Therefore, the process of getting enough of copyright is relatively easy. The employees in the copyright department are all very experienced. It took them half a month to acquire almost all the copyrights. At this time, Phoenix Video also
After the test ended, based on the votes and comments of more than 10,000 people, Yang Yanlong and the people in the department also repaired the software to more and more perfection, and one day, Phoenix Video quietly went online.