When Lin Yi came back from Gu Caiwei's place, she was in high spirits and radiant. She ran directly to Li Jianguo and pounded the table excitedly.
"Let's get to work, Jianguo!"
Li Jianguo was startled by him: "What's wrong?"
"Opportunity, I thought of it!"
"what chance?"
Lin Yi threw out the inspiration given by Gu Caiwei just now: "There just happened to be a suitable opportunity recently, Children's Day!"
Li Jianguo was puzzled: "Children's Day? But our target customers are all college students."
Lin Yi did not reveal the private conversation between himself and Gu Caiwei, but casually picked up something from somewhere else as a reason.
"Do you still remember that Lao Zheng posted a notice for the Children's Day event in the class WeChat group two days ago, and everyone signed up enthusiastically and the number of people exceeded the limit?"
Li Jianguo really didn't remember. He was so busy during this period that he had already blocked things like class groups.
Lin Yi actually glanced at it at that time and saw that what Lao Zheng was looking for was an indoor amusement park, but this was not important.
"College students are actually just a bunch of big kids. It's not that I dislike them for being naive, but they themselves think that Children's Day is much more positive than Youth Day!"
Well, in fact, it's not just college students. Lin Yi knows that there are also many college students who will still celebrate Children's Day ten years later.
Who isn’t a baby anymore?
Li Jianguo felt that this was true, but he felt that it was a bit inconsistent for Lin to use "them" for college students. Aren't you also a college student?
Putting aside these boring thoughts, Li Jianguo asked: "What are you going to do? Are you going to continue to carry out more vigorous activities in Shanghai?"
Recently, in order to compete with Hungry? and to expand in Shanghai, Lin Yi and the others have always maintained no less preferential treatment than the other party in Shanghai.
"We have already given away enough money."
Lin Yi knew that college students are the most fun-loving group, so he decided to change the method this time.
"We are looking for a souvenir, claiming it is limited to Children's Day, and will give a free copy to every user who places an order on that day."
"The cost of souvenirs does not need to be high, but it must be emphasized that they are limited edition. Anything with this attribute will double its value."
“Who can resist the words limited edition?”
Li Jianguo continued to ask: "Then what should we take as souvenirs?"
Lin Yi's answer was as expected: "Use whatever is cheap."
Li Jianguo felt that familiar feeling came back. The person next to him was still the fussy Boss Lin.
However, Lin Yi did not scruple about the quantity. He prepared as many as possible, which made Li Jianguo doubt again: "Didn't you say limited edition?"
"We say limited edition to attract consumers to place orders, but we don't intend to disappoint them, so everyone who supports it should receive our souvenirs."
"And we will definitely put the logo of Yiyi Takeaway Network on this thing. In this way, as long as she keeps this thing, it can continue to play a role and convert the other party into our long-term customer."
Many shopping malls like to give away some practical things when they hold activities, so that people who receive the things will think of them when they take them out and use them.
But this time they were prepared for college students. This group would be more interested in fun than practicality. Lin Yi learned from the experience of well-known fast food chain brands such as Kaifeng Cai and Golden Arch Gate in organizing activities and decided to give a small toy.
He was short of time and didn't have much choice, so he finally chose the cheapest tumbler, which was only about the size of a thumb and had the "Whatever" logo printed on it.
Of course, the image must be cute.
Those who are still eating takeout alone on Children's Day are naturally orphaned children who have no partners. Lin Yi thinks that the meaning of this is probably to encourage them to be strong.
In order to avoid being blocked again by Hungry?, they deliberately did not warm up in advance, but did not suddenly announce it until Children's Day.
Sure enough, this move caught Hungry by surprise. It’s easy for you to ask them to add money, but where can you prepare souvenirs at such a short notice?
If Zhang Xuhao didn't want to be incompetent and furious, the only thing he could do was to add more money. Lin Yi had already noticed that Hungry?'s discounts had been increased again today.
But although college students are price-sensitive, they are still young people who like novelty after all. Many people are a little curious about this "limited edition souvenir". At this time, there is no need to care too much about the three melons and two dates.
In short, after coming to Shanghai for so long, Suiwai Food Network finally got a promotion opportunity without being interfered by Hungry?
Lin Yi cherished it very much and was extremely generous. He hired many temporary workers on the campuses of major universities to start distributing flyers, and also prepared a lot of manpower for today's order peak.
The result was indeed as he expected. Many people flocked to the website to place orders for this gimmick. The order volume in Shanghai that day not only hit a new high, but was also far higher than usual levels.
If Lin hadn't been prepared early in the morning, the delivery capacity would have been exceeded again.
That night, Lin Yi and Li Jianguo held a small celebration banquet with the entire team, including the number 67 people they brought from the capital, as well as those recruited locally in Shanghai.
"We have worked hard during this period. We went out early and came back late every day. Today's event was very successful. I believe that some of the people who took the souvenirs will become our customers. From today on, the casual takeout website can be regarded as a new one in Shanghai.
Take root!”
Li Jianguozhi said proudly: "I really want to see Zhang Xuhao's expression now. He still couldn't stop us after chasing us so hard before!"
Others responded enthusiastically, and the atmosphere was very lively.
Lin Yi's words just now were actually largely meant to boost morale. He was not so excited in his heart because he had already settled the score before the event started.
Moreover, this kind of increase in order volume in a short period of time is not cost-effective and difficult to support. They are not a factory that orders the world, and can let the entire express delivery industry test a wave of peaks following Double Eleven every year.
The activities that were made in one day today, including the souvenirs given out, and the promotions that have not been canceled recently, plus the temporary additional manpower for promotion and delivery, the cost has reached at least six figures.
This is just in Shencheng. The three cities of Jiangcheng, Yangcheng and Jinmen have not been willing to let go since they faced each other before. They are losing money and bleeding every day!
So far, the battle is not exhausted here, but it is definitely a great loss of energy. Does he feel hungry? It is unlikely to be much better there.
Sure enough, on June 2, both parties unanimously lowered their prices, and all kinds of discounts were weakened.
Lin Yi did not relax because of this. This did not mean that Zhang Xuhao was going to turn hostility into friendship with him. On the contrary, the real competition had just begun.
He received the news on the plane. At that time, he had temporarily entrusted the matters in Shanghai to Li Jianguo and returned to the capital alone.