On the opening day, Wanli Travel app was launched in Beijing.
Of course, if you haven’t made a promotion order yet, you won’t approach them on your own, and the media interviews arranged by Lin Yi and him don’t have that much influence yet.
In order for a taxi-hailing software to generate a transaction, it needs at least two parties, namely the driver and the passenger. So which one is more important in the initial stage?
The answer is the driver.
If taxis are not available on the platform, no matter how many passengers register, they will quickly give up and switch to other taxi apps.
The large operation team recruited by Li Moyan has not been idle some time ago. After research, they have already figured out the situation of the taxi market in Beijing.
So in the early morning of the next day, she personally appeared on Jingmi Road with some members.
This road goes from Sanyuan Bridge to the northeast, that is, to the Capital Airport, but the key is that this is the largest taxi handover point in Beijing.
The shift change period is from four to nine in the morning, so for some time in the future, local promotion teams traveling thousands of miles will have to come and stay in the middle of the night. Fortunately, the weather in Beijing is not too cold in September.
Many of the front-line operators are girls. If you are alone, you may have some safety concerns, so they all go out in groups.
Leading the team with Li Moyan was her little follower Wang Yuqi, while Shao Yu, Zhang Xun and others were sent to other locations by her.
There was also Han Xue who was curious and came to watch the fun. Although this person said they wanted to start a business together, she actually spent three days fishing and two days working online. As expected, she only came once and then skipped work.
In Han Xue's words, her position is "Li Moyan's personal assistant", so Wanli Travel has not paid her a salary so far.
Li Moyan ignored her at all. After arranging the manpower, Li Moyan waited patiently by the roadside.
When the shift time comes, some taxis start to stop here one after another. Usually the drivers will find a place to eat or smoke a few cigarettes before and after this, and they will chat a few words with the familiar taxi drivers.
Those who have traveled thousands of miles will pick up every opportunity to chat when the opportunity is right.
"Good morning, Master, we are the staff of Jingcheng Wanli Travel App. We just launched it yesterday and are promoting it. If you join now, you will get a very big discount. Are you interested in finding out?"
The reason why young girls are used for operations is because most people don’t like to deal with this form of sales, and only they can be given more patience.
"What app? What activities do you have?"
Even if this sentence is a good start, local pushers can introduce it endlessly: "We have just launched Wanli Travel App, which is a taxi-hailing software. Master, have you ever used Taxi or Shake?"
Just like the situation in the food delivery market, Lin Yi is not the first to pioneer the market, so many drivers have already been exposed to other taxi-hailing software.
"We are similar to their method, that is, after placing the order, the passenger will make a voice announcement to the nearby driver, and after grabbing the order, he can pick him up. But our software is more advanced than theirs, with faster response and less traffic."
This is not nonsense. Lin Yi and his CTO Wang Kai are very confident that they are better at the technical level than Dudu Taxi.
Moreover, it is now 2013, and data fees are a big expense for taxi drivers, so those who are the first to come into contact with taxi-hailing software are very concerned about it.
"Our boss, I wonder if you have heard of him? He is an entrepreneurial genius who has already earned 20 million US dollars in 2019. He has also appeared in the Youth Daily. He happens to be from Lin'an. Everyone calls him Jack the Pony."
In fact, some media just compared Lin Yi to Wang Xing before, and "Pony Jack" was trying to put some gold on his face.
It’s not that Lin Yi likes to brag, this is just ordinary sales talk to exaggerate that this company has a strong background.
"The name of our company is Pengcheng Wanli. Once you hear it, it will bring you good luck."
This last sentence is pure metaphysics, and some people will still fall for it.
After finishing a set of lines that he has memorized by heart, the driver is usually pragmatic and will skip the bells and whistles and get to the point:
"I've already pretended to take a taxi. Why do I still pretend to be traveling thousands of miles away like you?"
Ditui took the opportunity to say: "This brings me to the promotion I just mentioned. Now that the app has just been launched, as the first batch of registered drivers, you can get a small gift from us, which is a practical mobile phone holder."
"In addition, after you register, you only need to be online for 8 hours a day. After one month, we will reward you with 100 yuan of phone credit, which will be directly charged to your mobile phone."
The driver asked back: "As long as it's on, it's fine. It's okay if I don't make a single order? You're not sent here by the telecommunications company to secretly use my data, are you?"
“It’s okay not to run away if you place an order!”
DiTui said with certainty, "I just said that our app saves traffic compared to Dudu taxi-hailing. You will know after using it for a day. But if you receive more orders, there will be additional rewards."
This sounds like being taken advantage of. In fact, as long as the driver drives the Wanli Travel app and keeps announcing orders, there will always be ones he thinks are suitable and he will pick them up. Lin Yi is not afraid at all that he will not take the bait.
As for each driver receiving a mobile phone holder and 100 yuan of phone bills, the cost is not high.
Although there are 70,000 taxis in the capital, they have been used for a year and cannot be said to be fully covered. Lin Yiyi plans to reach 10,000 drivers in a month even if he achieves his short-term goal.
In 2013, many taxi drivers didn’t even have smartphones.
If the driver is tempted, he will chase after him: "If you think so, Master, this means that the company is paying you to try our product for a month, and you will know by then whether it can make money!"
Once the situation becomes loose, they will take the initiative to take the driver's mobile phone and help them install the Wanli Travel app, and guide them step by step in registering.
There is no need to register on the Wanli Travel app. You can directly enter the departure place and destination to dispatch the order. However, the driver app requires real-name registration and review of operating qualifications.
Li Moyan personally stayed at this point on Jingmi Road for three days, and then handed it over to Wang Yuqi to continue checking the promotion situation at other points. In the past few days, he had visited all the promotion locations they had set up so far.
At the last stop of her inspection, it was already morning after the shift change period. Originally, she should have disbanded at this time and let the operators who had been working for half a night go back to rest, but this time they couldn't leave yet.
Because Lin Yi brought several colleagues over to express condolences to them, and announced that he had arranged a place nearby to treat them to breakfast.
"oh!"
You can't refuse a treat from the boss, whether you want to go or not, so the little girls in the operation all seemed excited to agree.
This time I came over and didn’t say hello in advance.
Li Moyan, who had stayed up all night again, watched Lin Yi come up against the light from the direction of the rising sun. His figure looked a little vague. He handed over a bottle of water and said: