Compared with Dudu, Kuadu is actually more difficult to accept the acquisition of Dahuangfeng Taxi by Wanli Travel.
Because without Lin Yi's intervention, Li Yongjin had already promised to sell it to them, and Dahuang Peak should have become Kuadu's bag.
Now that the deal is done, no matter how hard you argue, it won't help, but Dudu will take the opportunity to stir up trouble in Shanghai, and Kuadu will naturally not give up.
Li Moyan told Lin Yi on the phone: "According to the feedback from front-line operations, Kuadu Taxi promotion spots have been found in many promotion locations in Beijing. The manpower is not very large at the moment but is being gradually added."
"I have verified that in the recruitment market, Kuadu Taxi has indeed released a large number of operational positions in Beijing, and they are urgently needed."
Lin Yi made a sarcastic remark: "Kuai Du is a little anxious. I wonder if Lu Chuanwei and Chen Weixing had a big quarrel because we missed the opportunity at Dahuang Peak."
This statement is of course unfounded. It might as well be said to be his "good wishes" to his competitors.
After Wanli Travel annexed Dahuangfeng, the current structure of the taxi market is as follows:
Naturally, Dudu and Kuadu are still firmly in the top two. Among them, Dudu still firmly controls the Beijing market, while Kuadu dominates mainly in southern cities represented by Lin'an.
Although Wanli Travel is not as large as the top two in terms of overall scale, if we look at it individually, it ranks second in the most important Beijing market and first in the second important Shencheng market.
Doesn’t it sound awesome?
Sometimes ranking is very important. Based on these two points alone, Lin Yi can confidently say that Wanli Travel is an equal opponent of the first two companies.
Of course, Kuadu Taxi couldn't suffer the loss of being dumb. When Dudu made a sneak attack in Shanghai, not only was Lin Yi reacting, Kuadu also immediately took measures, and the intensity was not inferior to Dudu's.
But in Shanghai, Dudu, Kuaidu and Dahuangfeng have been fighting for half a year. Seeing that Dahuangfeng almost couldn't hold on, it was acquired by Lin Yi.
With the injection of funds, Dahuang Peak immediately came to life again, and it is unlikely that there will be any major changes in a short period of time.
So where else could they go?
Only Beijing!
"Because they failed to acquire Dahuangfeng, Kuadu has not spent much of the US$10 million in financing they received in September, which means that their capital reserves are probably still higher than ours. No wonder they are looking for opportunities to light fires everywhere.
Already."
"Beijing and Shenzhou will be turned into a pot of porridge, and they are destined to never have peace."
Li Moyan asked: "There is another big battle to be fought in the capital. Should our new plan to open the city be postponed?"
"Can't slow down."
Lin assessed the situation and immediately said: "Kuaidu wants to compete with us for a city and a pool, so we will take the opportunity to expand our overall scale."
"The closer we are to Dudu and Kuadu in terms of market share, the better chance I will have of realizing my next plan."
"In October, including the acquisition of Dahuangfeng, we have already entered 9 cities that we have randomly deployed before. We will enter 20 cities by the end of next month, and the target by the end of December is 40 cities."
"Wanli Travel was established in September 2013, a year later than Dudu and Kuadu. Now that we have acquired Dahuangfeng, which was established in April this year, we have caught up with the time by half a year. We will continue to move forward.
"
In fact, the reason why Lin Yi was able to come from behind to reversely acquire Dahuang Feng was not because he was any better than Li Yongjin. He relied on two things.
The first is "prescience".
Second, he is richer than Dahuang Feng.
These were all discussed before they went online. Which cities will be the first batch and which cities will be the second batch, they have already made plans.
Li Moyan asked again: "What about this side of the capital?"
"We can't lose it in the capital either."
Although Lin Yi's attitude was firm, his analysis was still very calm: "Kuaidu has only come to Beijing now, but he has already missed the best opportunity."
"Dudu holds the Beijing market, airport and train stations, and the taxi handover points are in our hands. All the good promotion positions are occupied."
"As long as we and Dudu don't give in, even if Kuadu can squeeze in, it will have to cost more than us."
"Of course, compared to Dudu, our foundation in the capital is shallower, so we should be more wary of Kuadu's strong impact. In short, we cannot give up the second place to him no matter what."
Li Moyan had already guessed Lin Yi's attitude, and just reminded him of the company's financial situation again: "We spent more than 1 million US dollars in the first month out of the 10 million US dollars."
"In the second month, the expenditure in the seven new cities increased a lot, and then we once again spent most of it to acquire Dahuangfeng Taxi."
"According to previous calculations, after the merger, we could support it until the end of December. Now that Kuadu has joined, the outflow is expected to be faster. In other words, if there is no new financing coming in, we will face a break in the capital chain before the end of the year.
.”
Lin alone still has two to three million US dollars in cash, but when it comes time to use this money, Wanli Travel will face life and death.
"It doesn't take until December. After dealing with this round of counterattacks by Dudu and Kuaidu, I will return to Beijing to implement the next plan."
"Success and benevolence are achieved in one fell swoop."
"If I can get the money, then what I am spending now is nothing; if I can't get the money, then there is no point in leaving an extra one or two million."
"So there is no need to be timid during this period, just go ahead and do it. We must adapt to the situation that we may not be able to pay wages next month at any time."
This kind of embarrassment is not unique to Wanli Travel. Both Dudu and Kuaidu have faced it, and it was the same before Dahuangfeng took a taxi. So the first thing Lin Yi did after acquiring it was to repay employees’ wages.
Mr. Lei, the boss of DaMi, once said that the company must keep enough cash to pay wages for 18 months. This is the financial management method of large companies.
But now Lin Yi is starting a business, playing with the speed of life and death, and it is also a money graveyard of taxi-hailing software. The expenditure on salary is only a small part, and the expenses for various promotions and subsidies are the big part.
Lin Yi only plans to raise money for each round and it can only be used for six months.
Li Moyan did not object to his radicalism, and having had the experience of Yiyi Takeout.com, both of them were able to face this situation calmly.
What she just said was just a reminder. The two of them had already made plans and implemented them separately.
"Kuaidu is very determined to enter the Beijing market. It is said that the budget prepared is 20 million yuan."
This news was told to him by Liu Jianni, but it can only be regarded as a bonus. The main notice brought by this old friend is:
"There are rumors in the venture capital circle that Goose Factory and A Factory are planning to invest more in the taxi-hailing market. The next round of investment may be between 50 million and 100 million US dollars. This is the direct reason why Dahuangfeng Taxi-hailing cannot raise funds."
"No matter what you want to do, you must hurry up."