typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 354: Marketing! Ah!)

But no matter what, my own footage finally appeared on TV.

Perhaps because the program team knew the reason for his popularity, the camera was quite sufficient. Even if it was just a small supporting role, the camera was not much different from that of Wang Shanshan.

However, the only thing that Shen Jie couldn't understand was that the editing by the program team was probably not done with eyes closed.

Obviously he was trying to save Wang Shanshan, but when he was edited like this, it seemed like he was bullying Wang Shanshan.

Originally, I was just looking for a reason to ask Wang Shanshan to avoid those people during recess, but after the editing by the program team, it seemed that Shen Jie was bullying him and forcing him to study here.

Although the program crew said how the editing was intentional, the audience was basically sharp-eyed and did not think about it at all. Perhaps it was because it was related to learning, and the camera captured the detailed learning process, which also made the audience feel more confident about this kind of editing.

The scene was just a laugh.

Then, there is no more.

This set of shots of Shen Jie and the others has ended here.

The same thing happens when you scroll back to this episode's progress bar. The rest are all Kang Nuo's shots. It's only in the preview of the next episode that Shen Jie and Wang Shanshan's faces were revealed.

"It's exactly what I thought."

After closing the webpage, Shen Jie also sighed. What he mentioned before has now come true. There is really no footage of them on the show.

But Shen Jie's audience is not satisfied. He obviously spent a lot of space on promotion. The videos Shen Jie released in the past, as well as singing videos and other things, have been forwarded by the program crew. It's OK

Of the three children currently appearing in Metamorphosis, Shen Jie has the most publicity stuff.

But now, in the official version released by the program team, Shen Jie's scenes are just like this.

It doesn't matter who can bear it. But it's okay for Shen Jie's original fans. After all, they are fans attracted by the quality of Shen Jie's works, so their speeches are relatively sensible.

But the other wave of people are not so gentle. As for where this wave of people come from, they are naturally attracted by advertisements. Because scarves are the main promotional venue, the smell of rice circles is quite strong in the people attracted.

I fell in love with Shen Jie, a handsome, cute and versatile kid from the videos forwarded by the program team.

Therefore, after this kind of thing happened, Metamorphosis immediately became a hot search topic.

That night, an entry called #Metamorphosis Propaganda Fraud# appeared directly in the top five hot searches.

Such an entry also forced the program team to react, and a stamped announcement was posted directly on the official Weibo.

"Apology announcement: We are very sorry that this kind of problem will occur in our program. The main reason is currently determined to be insufficient preparation for the early publicity. We will conduct a thorough investigation of the publicity department personnel to ensure that such incidents will not happen again in the future."

And such an apology announcement directly ranked second on the hot search list.

However, even with this explanation, fans are still unwilling to give up, and the Weibo post has already been bombarded with comments.

"I've apologized, but how about you correct it? Is this the attitude? I was wrong, but I won't change it? I deserve to be played like this by you, right? So many people's images were used in the promotion, but in the end, it was someone else's shot when it was broadcast.

."

"That's it, if you don't want to be photographed by others, you should not use them for publicity. How can you be so unreasonable?"

Comments like this are directly contributed to the comment area, and the program team is forced to pin a comment to the top of the comment.

"Dear viewers, I'm sorry that such a problem will occur. Because the program is conducted in chronological order, more attention will be paid to the chronological order when editing, which is why such misunderstandings have occurred. By the way, let me tell you one more thing.

A little secret, in fact, the melodious flute sound at the beginning of the show is actually a song written by Xiao Xiaohuan. As for how the song was created, we will reveal it to you in the follow-up show."

With such an explanation, I managed to keep my mouth shut, and my comments were temporarily stopped.

However, the scene on the scarf is like this, but in Shen Jie's eyes, it is another scene.

Not to mention anything else, but the hot search at the very beginning, that is, the hot search that the program team promoted fraud, was definitely bought by the program team themselves.

Otherwise, it would be impossible to suddenly jump into the top five hot searches. After all, this is a location where land is at a premium, and it is usually for sale. Ordinary hot searches cannot reach this location.

After that, the hot search for apology was even more bought by the show crew, and it went directly to the second place. A baseless hot search, even a three-year-old child, let alone Shen Jie, would not believe it.

Therefore, the seemingly lively comment area is basically the result that the program team wants.

In fact, at the beginning, advertising on scarves was not that troublesome. Just buy a hot search for the launch of xxx, unlike now where you have to do a little bit of everything yourself.

The main reason why this situation has happened now is because people nowadays have become more rational.

And because of the way the bib operates, there are endless fake data, so the funder is naturally dissatisfied. If someone pays to attract real people, what's the point of giving fake data?

But there is a problem involved here, that is, real people have become smarter, and marketing can see it at a glance. Although there are many people who can't see it, you can tell who is the subject at a glance.

So the obvious marketing promotion entries before are now abandoned.

Nowadays, it is usually at the beginning of the program that some minor revelations are revealed, that is, black material. Of course, these things are very controllable and inconsequential. Most people will not pay attention to these.

But this is marketing, and these things that used to be treated coldly will naturally be treated with care and responded to immediately.

Just like now, the program team clarified it as quickly as possible and directly bought the top trending search.

This back and forth constitutes a complete event.

When real people see the apology from xxx that is on the top of the search list, they will naturally be curious and want to find out what is going on. Little do they know that this is exactly what the marketers want.

As long as someone clicks in and likes what the marketer wants them to like through the video or picture, then it is a success. Even if it is only 1%, it is still profitable when the base of real people is so large.

And so on, other marketing is also generated. For example, in TV dramas, every now and then there will be hot searches about xxx died and what happened to xxx.

In fact, this xxx is a character in a TV series and has nothing to do with real people.

But people always think it’s a real person clicking in.

In this way, you fall into the trap of marketers.


This chapter has been completed!
Previous Bookshelf directory Bookmark Next