Sometimes, with the continuous escalation of marketing, you will fall into it if you don't pay attention. As marketing methods become more and more sophisticated, sometimes you may even think that you have a sharp eye and think that what you are seeing is not marketing, but in fact it is just that you are not.
Just see it.
The situations just now were basically just a small fuss. They are just publicity methods commonly used before the launch of new variety shows and new TV series. However, due to the increasing number, it has become normal. There are not many scarves on today's scarves a day.
Announcements such as apologies and apology are embarrassing to say that they are on the hot search list.
Although Shen Jie was very unhappy when he saw this kind of behavior, it was written in the contract that it could not affect the publicity, otherwise he would be considered to have breached the contract.
Perhaps in order to absorb the heat brought by this hot search, the program team released another scarf that night.
As for the content, it is very simple. In order to give back to the fans for their support and love, we have decided to update one episode every day for the first three days, while the remaining episodes will still be updated every Saturday night.
It is worth mentioning that at the end of the scarf, there is a link to the satellite TV's own broadcast platform, as well as a link to receive membership.
That's right, marketing naturally requires a complete set of activities, and your own members also need to be promoted. This is why it is said that the free ones are the most expensive.
First send some temporary membership cards to let the audience experience the functions of membership, thereby attracting more people to consume membership.
Shen Jie also joined in the fun and got two days of membership time. He was also disgusted by the TV's own broadcast platform. The advertisements were twice as long as those of others, and the most important thing was that he couldn't pull it unless he had a membership.
If it reaches 1080p, you can only watch it in 720p, which can be said to be the ultimate deduction.
But there's nothing you can do about it, because Metamorphosis is broadcast exclusively by others. If you want to watch it on your computer, you can only watch it on their platform.
And it is also the only satellite TV that develops its own video platform. The main reason is that its programs are basically self-produced. This is also what Elephant TV is pursuing.
After such an episode, the audience's attention was completely diverted. After all, it was not a big problem in the first place. With the program team's sincere apology and the broadcast being broadcast for three consecutive days, naturally no one went there again.
Let’s study this issue in detail. It can be said that this is already a very classic marketing case.
Of course, all this has nothing to do with Shen Jie, he is just looking forward to the update the next day.
The next day, the program released its second episode as promised.
Shen Jie, who has been a member for two days, can finally avoid the long and scary advertisement.
Although in the previous announcement, the program team said that the program is edited according to time.
But from the perspective of Shen Jie, the authority, the timeline of the second issue is quite far from the first issue. Of course, this is also the reason why nothing interesting happened in the first few days. In this case, it is
It’s very difficult to even give the camera a shot.
The main content of the second issue is none other than the card game.
Shen Jie didn't know where the show crew got these shots, but they actually described the card game in such detail.
Because the program team only started shooting at Strategy Club later, these shots of ordinary fun were theoretically impossible to obtain.
In fact, the provider of these shots is no one else but the principal.
Because Shen Jie encountered trolls in the comment section, the principal also used this program to explain to the outside world.
The school is not a marketing organization, nor does it have its own platform for speaking out. Therefore, it can only use this method to let everyone understand the ins and outs of the matter.
However, this also reminded the principal that the volume of the voice is very important. It is still necessary for the school to establish a publicity department, not only for the school's own publicity work, but more importantly, to deal with rumors about the school on the Internet.
But now, because he has no preparation and no experience, the principal chose to use this program to clarify the ins and outs of the facts to the society.
Not surprisingly, the show gained popularity, but the reviews for the second episode were somewhat polarizing.
Some people think that setting up such clubs in schools is a waste of time. It is better to let students study for a while. Some people think that it is good to give students more spare time. Moreover, the things they come into contact with under the supervision of the school will be very difficult.
Guaranteed.
Suddenly, the originally peaceful comments and comments became polarized. Everyone had their own reasons, and the quarrel was intense.
It's just that what Shen Jie can't understand is that quarrels in comments are excusable, but quarrels in barrage are not understandable to Shen Jie. This kind of thing is not real-time, and others can't see it even if you post it, so in
Shen Jie himself thought about it for a long time and couldn't figure out what he was thinking about during the quarrel in the barrage.
However, it’s quite interesting to read the quarrels in the comments. There are so many different things, such as the right ones, the weird ones, and the simplest bad mouth, without any repetition.
A comment from someone who supports the establishment of a strategy club in school was directly pushed to the top in the comment area.
"Children study every day and their brains are fried. Wouldn't it be nice to have some entertainment once in a while? And it doesn't take up normal teaching time. I don't understand why some people always want to demonize them. Those born in the 80s are in martial arts novels, and those born in the 90s are
It’s video games, the post-00s generation is short videos, now the post-10s generation is the school club, it’s outrageous not to be so outrageous. The post-20s generation will soon be here, will we have to demonize music and art classes again?”
Shen Jie himself saw this comment and liked it without saying anything.
As the saying goes, what is your status and what is your position? As a primary school student, Shen Jie naturally stood in his own position. It was outrageous enough to go to school every day. If extracurricular activities were cancelled, he would really be depressed.
Of course, if Shen Jie were older, for example, as an adult, he might not be as radical as he is now. After all, it has nothing to do with him.
Therefore, there are many voices opposing the strategy club on the other side.
"I know how to play every day. I used to shout to reduce the burden on students every day, but now it has become a negative number. I used to think about studying a little, but now I think about playing all day long. You can join a club, but it should only be on Saturdays and Sundays.
.cannot take up time from Monday to Friday.”
With such a voice, Shen Jie immediately clicked the thumbs up.
"There is no negative number. I think about it every day."
Shen Jie also complained crazily in his heart.
Not counting himself, the classmates around him are working harder than the other. Even some naughty children have two brushes. Because once they miss the content in class, it is difficult to make up for it.
.
Shen Jie really wants the person who posted this comment to come to the school and see with his own eyes what the children are like now.