Jenkins looked well-dressed and energetic at this time, but in fact, he had not slept for more than twenty-four hours.
Yesterday, Gao Wen made history and became the US Open champion. All media around the world went crazy, and Nike executives held a meeting immediately——
Two million dollars per year for five years. This contract failed to impress Tobias before the finals, which also means that the situation is becoming more urgent now.
According to the usual situation, Nike has already offered a contract that Gao Wen cannot refuse. Since it has been rejected, Nike naturally does not need to plead humbly; but this time it is different. Not only did Nike not give up nor get angry, but also
Make a prompt decision to continue following up.
This is a historic moment that no one wants to miss; what's more, even if Nike cannot sign a contract, they will not let Adidas sign the contract. Otherwise, Adidas's Asian market strategy and the entire men's tennis market strategy will open up the situation. How could Nike make this mistake?
So wrong?
Nike knows that Adidas must be busy with meetings all night long; similarly, Adidas also knows that Nike must be determined to win Gao Wen.
Now it is a battle of time and courage. Let alone one hour or two hours, I am afraid that the difference of five minutes and ten minutes may turn the tide of the battle.
The high-rise offices of Nike's New York distribution were brightly lit and he stayed up all night. Jenkins relied on twenty-two cans of Red Bull and six cups of espresso to survive. He went to the gym at five in the morning to wash up and change his suit, and then arrived at Toby at six in the morning.
The hotel room entrance in Yas.
While waiting to appear at Gawain's door, Jenkins and Tobias had already finished a round of meetings. Even though their bodies were protesting now, their spirits were still very high.
What Nike is competing for is not only Gao Wen’s sponsorship and endorsement, but also time——
At first, all the sponsors were wrong and no brand signed Gao Wen. So when the sales of UCLA Bruins jerseys soared 2100%, everyone was dumbfounded and could only watch a good opportunity for commercial success slip by.
own fingertips.
Nike will never miss a second time.
Jenkins knows that Gao Wen will go to record the "Today Show" today, and there will be a series of championship celebrations and media interviews with a full schedule. He needs Gao Wen to appear on the "Today Show" wearing a Nike jersey. He needs
It’s the impact created by this blockbuster effect.
Especially knowing that Adidas is also sprinting at full speed, every second counts.
There was no time for even polite greetings, and Jenkins had to finalize the contract as soon as possible.
Sizzle.
Sizzle.
Tobias's cell phone was vibrating. Jenkins didn't need to look back to know that it was Adidas. During this morning's meeting, Adidas had called Adidas more than a dozen times. Every time Tobias avoided him to answer the phone, he
I know Tobias must also be listening to Adidas' offer.
Every phone call means their competition becomes more intense, comparable to a 100-meter sprint.
The only advantage Jenkins has left is his personal relationship with Tobias, which allows him to have direct contact with Tobias face-to-face; while Adidas has the entire team meeting in the conference room, and then through Octopus
Conference calls to keep in touch with Tobias.
Tobias glanced at Gawain, stood up again, left the room, and answered the phone in the corridor.
Tick tick tick.
Jenkins seemed to be able to hear the sound of the second hand turning. Even after experiencing countless strong winds and waves, his heart was still beating violently uncontrollably.
call.
Jenkins breathed out secretly, remaining calm on the surface and showing a smile.
"I know what I buttoned the first button wrong. Strictly speaking, the second button and the third button on the back were also wrong, so we are now in the current situation, but rather than apologizing, I would rather
It shows our sincerity."
Gawain, after being slightly surprised, showed a faint smile in his eyes, "Fortunately, the tennis shirt has no buttons, except maybe Roger's jersey."
Federer, all of his tennis shirts are specially designed by Nike and often have a cardigan design; while most other players wear round neck styles.
Of course, in the entire professional tennis world, there are only a handful of players who can get specially customized jerseys from Nike or Adidas. The four giants in men's tennis, and the only ones in women's tennis are Serena Williams, Sharapova and Ivanovic.
and Wozniacki are not there yet, you can count them on your fingers.
"Haha." Jenkins was directly amused by Gawain's joke, "Obviously, this is our luck, so now we can temporarily forget the past and overthrow it."
Without waiting for Gawain to continue speaking, Jenkins continued speaking.
"Nike always believes that everything is possible. As long as you dare to dream, fight and believe, you have taken the most important first step."
"Just like you."
"Do you know what is the most impressive moment for me at this year's US Open?"
Gawain raised his eyebrows slightly and did not answer, but waited patiently for Jenkins to continue.
Jenkins spread his hands and said, "In the pre-match press conference of the first round, all the reporters were silent, but you were not angry or complaining, you just focused on yourself and just put yourself into the game, so when you made that wolf howl on the field
At that time, I knew you were the perfect interpreter of Nike.”
Gawain chuckled directly, "Ian, even though I know these words are carefully designed compliments; but I must also admit that I like these compliments."
Frank and straightforward, and smart and calm.
On the surface, Gawain admits that he likes praise; on the inside, Gawain is actually saying that he will not be moved by such rhetoric.
Jenkins' mask was exposed, but he was not surprised at all, because this is Gawain——
There is a clear difference from the generation of the Big Four. These young people are more assertive, more confident and more direct; but at the same time, Gao Wen also possesses a kind of wisdom and calmness that has been polished by years, which also makes his personality charm truly stand out, making him unique in today's tennis world.
an image of.
"What I said is the truth." Jenkins shrugged. No matter what, he could not lower his head to admit those accusations, and then changed the subject calmly, "So, we have been thinking about how to design a jersey for you. Although it is a little hasty, but
I think we should have found the answer."
Jersey?
Specifically designed for Gawain?
Then, this should be the only treatment for active male players outside the Big Four. Even Kei Nishikori, who has received strong support from Uniqlo, does not receive such treatment for the time being——
Perhaps, after the US Open, he should be able to enjoy such treatment.
Moreover, has the entire process of inspiration, design, and final shaping been completed from last night to today? Is the efficiency so strong?