The last second, Jenkins was discussing the matter of designing a jersey for Gao Wen, giving the Grand Slam champion who was born in 1995 a heavy blow.
The next second, Jenkins opened his briefcase, took out a brand new dark blue jersey that was fully packaged, and handed it over.
The samples are already out!
Even though he was as calm as Gawain and had been mentally prepared, he had to admit that Jenkins had indeed succeeded in creating a shock.
Blue, a deep and quiet blue, is clearer and softer than the Bruins uniforms. The classic Nike logo is still on the left chest; at the same time, a coin-sized logo can be seen on the cuff of the left short-sleeve.
The lifelike design looks like the head of a black wolf king, as if you can see the strands of hair fluttering in the wind.
Looking carefully, the entire brushstrokes and lines of the Wolf King's head can vaguely outline the shape of a "G" letter. The design should have been inspired by the initials of Gawain's surname.
In addition, there is a golden star directly above the wolf's head, like a crown.
"What is this?" Gawain asked curiously, pointing to the stars.
Jenkins showed a confident smile and answered very quickly.
"US Open Champion."
"For the four Grand Slams, we are planning to design different shaped logos to refer to the number of championships; of course, different Grand Slams match different jersey designs, and other competitions design different jerseys according to different stages of the season, specifically tailored for you.
"
"If you are interested, you can also add your own inspiration to help us complete the design together."
Such treatment!
Throughout the entire tour, Nike sponsors countless players, ranging from 800 to 500, and Adidas is no exception. As the top sponsor in the world, they redesign and update their jersey styles every quarter, and then provide sponsored players with
Choose.
However, the entire catalog of new jerseys is completely consistent, so you can often see two players wearing exactly the same jerseys playing against each other across the net - if they are acquaintances, the colors may be staggered, but the style can't help.
It is precisely because of this that players such as the Big Four, Serena Williams, Sharapova, etc., all wear unique jerseys to play in different seasons and different Grand Slams, which has become a symbol in itself.
Now, Gawain can also enjoy such treatment.
In addition, if the "exclusive jersey" is just that, then there is nothing to envy. After all, no matter how beautiful or special it is, it is just a jersey. Even if it is a matching jersey, fans and spectators are watching the game. After all, the stadium is not fashion.
Runway.
The point is that these "exclusive jerseys" are separate product lines, and all of them will be sold by Nike. Fans can freely own the same style, just like the exclusive sneakers for NBA players. This is a very profitable project, and it is also an important part of the NBA.
The reason why sponsorship fees for football stars remain high.
Looking at the history of global professional sports, the product line agreement between Michael Jordan and Nike is undoubtedly unprecedented, because Jordan owns 3% of the entire product line.
In other words, even if Jordan has retired and he no longer has a sponsorship contract with Nike, he can still make profits through dividends from his product line.
According to the 2019 report, Jordan's dividends from the Nike brand alone are about 130 million U.S. dollars. After retiring for many years, he still ranks first among Nike's dividends, which is much more than the second-ranked LeBron James.
More than three times.
Of course, after Jordan, Nike learned the lesson, and the dividends from subsequent exclusive sneaker contracts never appeared again.
Tennis, pretty much the same.
As far as the industry currently knows, Federer’s ten-year, $120 million contract with Nike and Nadal’s five-year, $50 million contract with Nike will expire in 2018, but neither of these sky-high contracts in professional tennis includes
Product line dividends——
The personal brand "RF" developed by Federer and Nike, and the personal product line "Bulls" developed by Nadal and Nike, are currently the two most profitable product lines in tennis. The two kings have incredibly huge fan bases.
Jersey sales rank among the top every year.
It is precisely because of this that Federer and Nadal were able to sign such sky-high contracts; on the other hand, it is a different situation for Serena Williams.
In 2003, Serena Williams signed a five-year contract with Nike for $8 million per year; but in 2008, when Serena Williams renewed her contract with Nike, the number of contracts did not rise but fell because of this.
A superstar in women's tennis decided to jointly design her own brand with Nike and get a share of the profits.
His eyes returned to Gawain.
Gawain raised his head and looked at Jenkins in front of him. The smile at the corner of his mouth rose slightly. He didn't say anything more, but asked meaningfully:
"Are you sure? Aren't you worried about me becoming Gaudio or Del Potro?"
Gao Wen definitely did not mean to disparage these two players. In fact, he personally likes Gaudio and Del Potro, two Argentinians.
At this time, Gao Wen mentioned the names of two people, mainly because both players were once very popular, but they encountered different bottlenecks after reaching the Grand Slam.
Among them, Del Potro only played four events in 2014 due to a wrist injury and missed almost the entire season.
Jenkins chuckled because of Gawain's honesty and straightforwardness, but he did not answer. Instead, he asked, "Why, don't you have confidence? This is nothing like the Gawain in his impression."
Gao Wen laughed out loud, "No, of course I am confident, but in professional competitions, it is obviously not my confidence that can decide everything."
Jenkins waved his hand gently, "If you are confident, that is enough. You are responsible for the game, and John and us will take care of other things."
In the understatement, you can deeply feel that Nike is really prepared——
Not only is he sincere, but he is determined to win.
From yesterday afternoon when Gao Wen won the championship to personally coming to the door this morning, Nike showed incredible decisiveness, which really made people see their dominance.
Gao Wen couldn't help but wonder whether this was how Nike signed Bouchard after Wimbledon.
Eee.
At this moment, Tobias came back and looked at the two people in the room. "It seems that you two are getting along well without me. How about it? Is there anything I need to follow up on?"
Jenkins stood up very wisely and said, "No, it's nothing special. I just showed Gao Wen our blueprint. We believe Gao Wen and Nike are a perfect fit."
The conversation changed, "But, I need to deal with the call of my bladder now. Gawain, you wouldn't mind if I use the bathroom, right?"
After Jenkins asked for Gawain's permission, he turned around and entered the bathroom, leaving the space in the hotel room to Gawain and Tobias.