After the meeting, the executives and screenwriters of Phoenix Film and Television immediately returned to their respective offices and desks in the headquarters building. The news that Phoenix Film and Television would cooperate with iQiyi and fully switch to the "American drama" model to produce TV series, instantly
It spread throughout the company.
For Phoenix Film and Television to provide assistance in the production of TV series, and iQiyi to submit the project and organize the bidding, there is not much resistance from Phoenix Film and Television.
This basically means that the future purchase and sales model of one drama with two stars and one Internet platform will become a model of producing and broadcasting on the Internet platform iQiyi.
Of course, this "ongoing" production model is not a pilot episode or two that is common in the US, Japanese and Korean TV drama industries, but is in line with the model of the streaming media Netflix, which is produced for one season at a time.
This will of course bring about a series of problems. For example, the issue of income. Instead of selling to three companies, it will be sold to one. For example, the issue of copyright. When this drama is produced, does the copyright belong to iQiyi or Phoenix Films?
Or it can be considered as shared copyright. So, how are the production costs calculated?
However, this change in the purchase and sale model, as well as the promotion of the drama center system, will be much more exciting for the iQiyi team. This will almost require the abolition and change of all iQiyi departments. The power of the production department will be even greater.
A huge challenge.
Wang Hailin once publicly talked about the problems of those on the Internet platform: Coal bosses respect creators and the rules of creation, real estate developers like to manage projects, and Internet platforms believe that everything can be Internet+. They have to intervene in all aspects of film and television drama production.
And he thinks he knows best.
Dai Ying and Li Liying are the two people who are most directly in charge of iQiyi's self-produced drama department. Sitting on the luxury bus back, they both shook their heads.
Chen Xiao, the senior vice president in charge of purchasing videos, did not shy away from asking the chief content officer Wang Xiaohui: "Mr. Hui, I feel like Mr. Jing is being too childish! Wang Hailin and Song Fangjin have completely let themselves go on the Internet in the past two years, and they have offended a lot of people.
Although they are veterans in the entertainment industry, they only represent screenwriters, right?
It is precisely that in China, it is not that good screenwriters are scarce, but that good directors are extremely scarce. To put it further, good actors are scarce. It feels like putting the cart before the horse now to engage in a play-centered system that improves the status of screenwriters!
Taking the work I am responsible for as an example, how can I buy movies? Will I buy all the works of Phoenix Films in the future? Isn’t this unrealistic? Netflix doesn’t even have all its own dramas! In short, Mr. Jing’s operation has given me
It won’t happen anymore.”
Wang Xiaohui also did not reveal that he encouraged Gong Yu to fight against Jing Gao but failed, nor did he mention that Gong Yu comforted him by saying that he was going to do a spin-off. Instead, he said: "I have been in the industry for so many years, and my drama
There have been companies doing the centralized system for a long time, but none of them have been successful. The reasons are extremely complicated.
Mr. Jing’s attempt to use an industrialized model to train screenwriters is a common-sense mistake. Wang Hailin and Song Fangjin cannot pour cold water on them. After all, they were the two who encouraged Mr. Jing to do this!
The screenwriting profession is very talented. Moreover, it is very rare for many people to have a masterpiece! In the end, if you can’t write a good drama, you will still have to make a bad TV drama!”
Mentioning this, Li Liying suddenly became sympathetic and complained: "Mr. Jing is completely blind in giving orders. The drama center system was so easy to implement, and it has been implemented a long time ago. He held a meeting today, invested some money, and issued orders.
How many systems can change an industry that has been developing for decades? Just think about it and you know it’s impossible.”
Everyone on the bus nodded when he said this.
Wang Xiaohui said with emotion: "If you want to change an industry, you must first adapt to the industry and then transform it bit by bit. Mr. Jing now doesn't even understand what the problem is. He now has a thinking and visual problem.
He thought it was one or several separate problems, but in fact it was a one-dimensional problem. When he found out about solving the one-dimensional problem, he would find that it was a three-dimensional problem! For example, the domestic review system, what can be photographed and what cannot
Shoot, I'm afraid he never thought about it. The review standards change every few years.
Finally, it may even involve some regulations of relevant departments, or due to human factors, some dramas can be broadcast at the time but cannot be broadcast in the future, which is something deeper.
I’m not optimistic about his transformation! In the entertainment industry over the years, it’s true that bosses with sentiments and ideals have come in, but what will happen in the end? Either their minds will be transformed by the industry, and they will lament that they were too young and stay to make money, or they will be completely eliminated.”
iQiyi's luxurious bus, carrying their content production team, from the managers of the production department to the gold-medal screenwriters, exited Phoenix Film and Television's headquarters building located on the North Sixth Ring Road and gradually disappeared.
…
…
Jing Gao and Gong Yu returned to the large conference room on the 25th floor. Fang Shaofan, Feng Wan, Xie Shutong, Song Nianyi, Wang Hailin, and Song Fangjin who were talking inside all stopped.
Fang Shaofan was chatting with Feng Wan and Xie Shutong. Assistant Feng is obviously Mr. Jing's "new favorite"! This must be a good relationship. Xie Shutong is Xie Wangzhen's daughter, so he naturally wants to be pleasant.
Wang Hailin and Song Fangjin wanted to talk a lot, but they couldn't talk in public. They could only listen quietly.
The two of them are not unreasonable people. In recent years, they have been calling for a "drama-centered system" in the industry. How can they not know the actual difficulties? What they want to do is to take it step by step.
Such as screenwriting team and content production.
Wang Hailin set up a screenwriting company. Because in the industry, big screenwriters can easily get jobs, while small screenwriters still have trouble surviving. The purpose of starting this company is to balance this contradiction.
Another example is the income of the screenwriter, the guarantee of interests in the entire industry, etc. Let’s go step by step!
However, Mr. Jing took a big step forward!
Regardless of whether it’s nonsense or not, they can’t blame Mr. Jing for listening to their opinions now, can they? This is simply following their advice! Respect their professionalism and respect them in full. Moreover, Mr. Jing follows his words and deeds.
I asked iQiyi to change it on the spot!
For a person of Mr. Jing’s level, it’s a bit exaggerated to say that he speaks eloquently, but if you say it in public, it must be implemented! There is no possibility of doing it on your own. They can’t even say anything, and it can’t come to this.
How about pulling Mr. Jing back in one step?
Jing Gao pulled up his chair and sat down, habitually took the teacup handed to him by Feng Wan, and said with a smile: "Do you all think that the few measures I announced at the meeting just now will change the status quo of the industry are frivolous?
Bar?"
Fang Shaofan said quickly: "Mr. Jing, no. This meeting will definitely become a major event that changes the entertainment industry, and it will definitely be written in the history of the development of the entertainment industry!"
Jing Gao laughed, and to Wang Hailin who hesitated to speak, Song Fangjin said: "Teacher Hailin, Teacher Song, what do you two think? We are chatting in private now, not in a meeting."
Song Fangjin did not miss the scene and said: "Mr. Jing, you are walking a little fast. Hai Lin and I are not the kind of people who don't count. Since we publicly proposed the drama center production, it ended up spending five years and ten years."
It will definitely come to fruition next year!
I'm very grateful that you can respect our opinions. But it's too fast! For example, iQiyi's drama purchase model can be improved bit by bit according to a proportion, but now you want it to be in place all at once!
I'm worried that iQiyi's performance and stock price will plummet. This will make Hailin and I guilty. It will also be a joke within the industry."
Wang Hailin, wearing a peaked cap and long ponytail hair, said: "Mr. Jing, I'm not afraid of being laughed at. After Fang Jin and I let ourselves go in the past few years, we have offended everyone who should be offended and who should not be offended.
It’s not that I’m bragging too much, and I want to pull back on your decision-making and tone it down a bit.
A long time ago, literature in our country was flourishing. Now our film and television industry is rich in children's literature, and there is no people's literature. Everyone is busy kneeling down to lick the nine thousand years old, the post-90s, and the post-00s. But in this industry, we still need people's literature.
.is also possible.
I am sincerely happy that our industry can welcome an investor like you who respects creation, but I am also deeply afraid that the two screenwriters Fang Jin and I will deeply affect your decision-making, thus causing this industry to lose the opportunity for the emergence of people's literature.
Chance!
I have works as a screenwriter, but I know that a screenwriter cannot determine the success or failure of a play. The film and television drama industry is composed of multiple links. I am worried about this now."
Jing Gao nodded with a smile and looked around the crowd. His voice was clear and clear as a twenty-nine-year-old man, as well as the confidence he had honed from being in a high position in the past two years and going through cruel struggles in the business world. "Your worries are all justified."
of.
But you didn’t listen carefully to my business logic! This is not me here to fool you, but some business experience summed up by the successful business godfather Duan Yongping! This is something that has been verified in practice.
First of all, do the right thing. Now that you all know that dramatization is the future of TV drama production, let’s do it!
Rule 2: Do things right!
No matter how many difficulties there may be on this road and how many heavy prices we have to pay, we must overcome them one by one and move forward in the final direction. There is no room for compromise here.
We must strictly control the quality. Even if you give it to me, I have taken too big a step. But if I make a compromise, does that mean I am not in compliance with the first rule: Doing the right thing? Some things cannot be compromised. Compromise will lead to problems.
Come up with a freak.
Article 3: You have underestimated me! The first is to underestimate my wealth. The second is to underestimate my determination.
I can accept iQiyi spending $10 billion on self-produced content in the next year. Netflix disclosed production expenses in 2017 of $8 billion.”
Wang Hailin and Song Fangjin just looked at Jing Gao blankly.
The thinking and structure of the big boss are completely different from theirs!
Awesome.
Jing Gao smiled and said: "Okay, let's make things clear. Whether my decision today is frivolous or far-sighted, I'll just go for it.
Next, let’s talk about a few specific issues. I would also like to ask you about the doubts in my heart.”
