In the afternoon of early autumn, the fragrance of tea overflowed from the cup. Jing Gao took a sip of tea, preparing to solve the problem Xie Shutong had just raised at the dinner party.
Regardless of whether he has any thoughts about Xie Shutong, since he agreed to her, he still has to solve these problems. Of course, these problems are complementary to the purchase and sale system and content production discussed in the meeting just now!
Jing Gao put down the white porcelain tea cup and looked around at the people sitting around him. They seemed to be a little shocked by what he had just announced: iQiyi would lose US$10 billion in the next year.
Haha, this statement is too grand. A more accurate statement is: he can accept iQiyi losing 10 billion US dollars in one year.
Well, this is equally impressive.
This kind of loss intensity has exceeded the normal business operation logic. It is enough to subvert an industry! Only Shenhao can do this kind of money-splitting thing, not even Ma Dad.
Jing Gao ignored the thoughts of several people and continued: "I learned from other channels that Phoenix Film and Television's production model has several problems. I want to talk about these problems. In fact, it is also a continuation of the discussion just now.
related issues."
As soon as Xie Shutong heard what Jing Gao said, she knew that he was deliberately protecting her. After all, in the workplace, if your boss is labeled as the boss's eyes and ears, the situation will often be very delicate. She looked at Jing Gao's ordinary face with her beautiful red eyes.
.
Looking at the gentle and beautiful young woman wearing a black sweater sitting to the right of Jing Gao, waves of frustration and discouragement welled up in her heart. The love that had just been ignited in her heart was probably going to die young!
There are many women around Jing Gao, and there are many who are more beautiful than her, have a better figure than her, and are more charming. What is even more annoying is that the interpersonal relationships will reduce her points even more.
Xie Shutong's eyes unconsciously fell on the white porcelain tea cup in Jing Gao's hand. This was a kiln of white porcelain that Jing Gao ordered to customize on JDZ last year.
He has a set of four tea cups in his hand. The classical paintings on the cups are representative works of the four Ming dynasties (Shen Zhou, Wen Zhengming, Tang Yin and Qiu Ying): landscapes, orchid and bamboo, ladies, and Xunyang pipa pictures.
A few days ago, Tianjing Gao heard that Zhou Mingyang had escaped from the police station in London. He smashed the landscape teacup that was at hand at the time and his favorite. Now the teacup is Tang Yin's painting of a lady.
Xie Shutong's ears continued to hear Jing Gao's voice, "The first question is that it is difficult for the producers of Phoenix Film and Television to attract investment from outside. It is especially difficult to attract investment in TV series. I mentioned it two days ago.
"Crowdfunding" channel. Now it seems that at least I take it for granted when it comes to funding channels for TV series.
When we discussed Netflix's model just now, we found that Netflix invests its own money in its drama series. And their financing methods are basically debt issuance and equity financing.
Considering the size of Phoenix Film and Television, we are the number one company in the domestic film and television industry, and the demand for funds is too great. The producers in the company are actively going out to attract investment, and they are even more involved.
This will inevitably require that the TV series we produce will basically be based on our own funds. In this way, the producers will not go out to dinner parties all day long, or pimp out to obtain investment!
And if we had our own funds, we would be able to manage the actors relatively better. We won’t use actors who have too many quirks.
So, how can we achieve profitability by spending so much money?
Now, because Phoenix Films still has a monopoly advantage, it can make money from other channels. For a drama with two stars and an Internet platform, it is acceptable to sell it at a loss, and it can't be found elsewhere.
However, this loss-making model is obviously unhealthy. Changes must be made. Moreover, we must expect that antitrust will definitely come to the film and television industry in the future.
iQiyi has completely transformed its purchase and sales system into the Netflix model. I just mentioned at the meeting that we would use the TV series department of Phoenix Films to cooperate with iQiyi.
But with such a large scale, Phoenix Films should be a content supplier for iQiyi? This is obviously not the ambition that a leading domestic film and television company should have. Personally, I am still a bit ambitious in terms of culture!
Can’t our classical things and thousands of years of culture be exported? Can we only develop at home? We still need cultural confidence!”
Wang Hailin agreed: "Mr. Jing, I agree with this. Our current culture in the entertainment industry is mainly influenced by Japan and South Korea. However, one of these two places is an island country and the other is a peninsula. Their pop culture cannot be used as ours.
The culture of a continental country!
I have publicly criticized that the country should not develop idol culture. This culture can exist, but it should not stand in the middle of the stage. We should have our own people's literature!"
Jing Gao smiled, nodded slightly, and took a sip of tea, "So, Phoenix Films also needs to make changes in content production. Shaofan, I have read your report. Every year, half of the dramas are thrown into the warehouse to eat ashes.
.This part of the funds and manpower are really wasted!
We still need to take the customized route! That is, if the market likes it, we will shoot it, and if it doesn’t like it, we will cut it off. The problem now is that due to domestic laws and regulations, it is impossible for us to have a TV station. So, why not also build a streaming media website?
In this way, it is possible to produce while broadcasting and collect user feedback at the same time.”
Fang Shaofan said directly: "Mr. Jing, I will ask the following to make preparations later." Anyway, he was the one who directed the attack wherever Mr. Jing pointed it out.
Gong Yu frowned slightly. He had a good chat with Jing Gao just now and persuaded him: "Mr. Jing, Disney, a big company in Hollywood, can engage in streaming media because they have a lot of resources and IP.
How attractive can Phoenix Films be if it builds a streaming website? I’m afraid it will be difficult to collect membership fees. Mr. Jing, iQiyi is undergoing a comprehensive transformation. It’s enough for your streaming media to include iQiyi.
In fact, TV series produced by Phoenix Films can be played on iQiyi. Netflix also has this model.
Their media library has a total of three modes. First, Netflix’s self-made dramas have complete copyrights. Second, third studios or companies jointly produce with Netflix, and Netflix will broadcast them exclusively after the drama is completed. Third, third
It is independently produced by a studio or company, and after being broadcast on cable TV, Netflix provides streaming media.
Phoenix Films can definitely take the third route. The current sales method in China is one drama, two stars + Internet platform."
Jing Gao looked at Gong Yu with a half-smile but said, "Mr. Gong, I don't think Phoenix Films is following the Disney route, but I want Phoenix Films to follow the H-wave route."
He is not a particularly professional person in the entertainment industry. But basically everyone knows that Netflix is its competitor H Wave, not Disney's streaming media.
Gong Yu said: "Mr. Jing, this is really unnecessary! Regardless of Disney's streaming media or H-wave, streaming media's income mainly depends on the membership model. The same is true for Netflix. And producing high-quality movies and TV series requires spending money. We should focus on
The power is to make iQiyi’s transformation successful first, and then build other websites.”
This can’t be wrong. After all, from iQiyi’s point of view, I definitely don’t want others to share the funds that Mr. Jing has spent!
Song Fangjin really can't stand Gong Yu's attitude. First, this Mr. Gong is the Internet platform in the current turbulent entertainment industry. He also pioneered the apple tree business model of eating more than one fish. Second, Mr. Jing treated him and Hailin in the meeting just now.
It’s so interesting!
He immediately spoke up and said with a slightly sarcastic expression: "Mr. Jing, Mr. Gong's words fully exposed the lack of professionalism among Internet capitalists.
H-wave and Netflix are two completely different content production models. Phoenix Films' status in the domestic film and television industry is equivalent to the six major companies in Hollywood. If you want to benchmark against Warner Times, it is reasonable to engage in H-wave.
Because, letting iQiyi control the rules of content production is the same as the current entertainment industry.
Now because of data fraud and face fraud, Youaiteng can only watch celebrities and traffic. If we change the purchasing and selling mechanism, the most likely film purchasing mechanism for iQiyi is to rely on user viewing based on the accumulation of big data.
Select topics based on taste and make bids.
And there is a process in this transformation. Before big data has been established, if it is not executed well in the end, Phoenix Films may also participate in the creation of traffic stars! This is very dangerous!”
Wang Hailin continued: "Yes. Mr. Jing, H-wave and Netflix are very different. H-wave is a very classic American drama production model. The process is: shoot the pilot episode, organize professional producers to watch the movie, and produce
People order 13 episodes, and the show collects comments from paying viewers, looks at the ratings, and then decides whether the show should continue or be cut in half.
Netflix’s model is what Fang Jin just mentioned. Netflix will have a pre-selection of topics and then organize the bidding.
The objective reason for this content production model is that Netflix is an Internet company, and they need to continuously add new members to support their valuation and myth. And with more and more members, they must ensure that they have a complete menu.
Then, they must analyze what kind of dramas users like. As for Netflix’s profit model, after they get users’ membership fees, how to ensure that they retain users? Of course, the safest way is to make movies that users like to watch.
s things.
In short, H-wave and Netflix are two different kinds of thinking. H-wave is a supply-side thinking. They put out works to try and make mistakes. When the market gives positive feedback, they immediately follow up. Netflix is a demand-side thinking.
Thinking. They customize works according to user needs.
Which of these two models is better and who is worse? At present, Netflix, with the blessing of the Internet, has obviously gained a greater advantage! Its market value has exceeded that of major Hollywood film companies. It is known as the seventh largest company in Hollywood.
But H-wave also frequently produces dramas. Game of Thrones is H-wave’s masterpiece. Moreover, there are some third-party studios in the US market. Small and medium-sized companies have strong production capabilities and sell dramas to platforms and TV stations.
!”
Jing Gao laughed and said: "A single beautiful flower is not spring, but a hundred flowers blooming and the whole garden is full of spring! That's it."
Would a Shenhao with unlimited cards be afraid of losing money? He could handle even the mess of LeTV in 2016!
He doesn't want to have homogeneous websites under his banner. It's a waste of resources. But he is willing to try different business models. When he had lunch with Young Master Xie, he even thought about asking Young Master Xie to do an H-wave.
, was rejected by the young master.
Now that Wang Hailin and Song Fangjin have made it very clear, he is naturally willing to develop an H-wave business model product for testing.
Seeing Jing Gao make up his mind, Gong Yu couldn't help but sigh and said: "Mr. Jing, in this case, how many TV drama production resources does Phoenix Films have that can be used to cooperate with iQiyi?"
Jing Gao smiled nonchalantly and said: "Mr. Gong, you can compete with Phoenix Films in bidding. For dramas of the same type, your bidding price is high. Isn't it that Phoenix Films' TV drama production team is not interested in taking over the work? Isn't that right?
Maybe!
Jing Gao turned to Fang Shaofan and said, "Shaofan, hire more people in your TV series production department. Use the old to lead the new, and cultivate more talents."
Then he said: "Mr. Gong, you can't always count on the production department of Phoenix Film and Television to work for you. Capable teams outside must be given opportunities to cooperate. It's up to you to cultivate a healthy ecosystem.
However, you should stop recruiting so many people. It is not enough to provide jobs with guaranteed income during droughts and floods. Film and television works must have sufficient competition to produce high-quality products."
At this time, Wang Hailin interjected, "Mr. Jing, I would like to take the liberty to make an opinion. For example, if my actors are not suitable for Feng Film and Television's drama, will they let outside actors play it? Will they be allowed to do it by then?
Actors sign sub-contracts?”
Jing Gaodao: "I encourage competition in the entire industry. Because Phoenix Film and Television's entire industry chain model, once it abandons the entry of foreign talents, it will immediately become the dead Shaw Brothers on Hong Kong Island. This is definitely not possible. Let me ask.
, what is a sub-contract?”
Song Nianyi, who had been listening, seized the opportunity and said: "Brother Jing, if an actor's agent from another company is not contracted by iQiyi, then if he wants to act in a drama broadcast on iQiyi, he must sign a sub-contract. This is part of the agent's contract."
Any money he earns from now on will be shared with iQiyi."
This is the first time Jing Gao said that he was scrapping the land like this. Damn it, there is indeed a reason why I didn’t get rich before I got the Shenhao Card! Compared with these people, I am simply a pure and innocent little white rabbit!
Gong Yu blushed and explained: "Mr. Jing and You Aiteng are all doing this, not our family!"
Wang Hailin retorted: "Mr. Gong, just because you are doing this doesn't mean it is right. It's not fair! In the acting industry, since ancient times, there has been no way for theaters to share the actors' money. Guangde House has not seen any money from Mei Lanfang.
"
Jing Gao expressed his position: "Mr. Gong, iQiyi should not sign any more sub-contracts. Issues related to artists who have already signed sub-contracts must be properly handled. They are not your artists. You can go back and wait until their contracts expire before you dig them out."
That's it. What's the point of scrapping the land for a sub-contract? It's too ugly!
When doing business, don’t waste your time fishing, leave something for others to eat, and build a healthy industry ecosystem. Only in this way can you earn more. Do you think the ancient squires who built bridges and roads were doing good deeds? Only if the business environment is good,
Only by being stable can he make more money!"
Wang Hailin and Song Fangjin couldn't help but look at each other. Damn it, this is the mentality and structure of the big boss! Even when it comes to business, he is taking the right path. The explanation is very accurate.
Gong Yu nodded silently.
Jing Gao said to Fang Shaofan: "Phoenix Film and Television's streaming media platform also has the same rules. Don't do things like sub-contracting. Only by maintaining an open environment can we continue to make money and have a long-lasting business.
We are now a monopoly company. Production, brokerage, distribution, and theaters are all our businesses. We need to restrain our inner greed a little and pay attention to the rules. We need face first, then money!"
Jing Gao picked up the tea cup and took a sip of tea, and said with a smile: "Okay, let's finish talking about the business. Let me talk about some personal matters. Xiao Yi and Xie Shutong are my sisters. Teacher Hai Lin, do you have a suitable movie script? Xiao Yi is now both
If she becomes the 18th line, I will invest in a drama for her! Let Shutong be the producer."
Song Nianyi was stunned for a moment.
No, Mr. Jing wants to put on a show for me.
Wang Hailin smiled and said: "There must be a script! An excellent screenwriter is like a golden retriever. No matter what the investors throw, he can catch it!"
But a drama that flatters people needs a good director. I can tailor a script, but I have to discuss with the director what type of movie is more suitable to flatter people at the moment."
Jing Gao laughed and said, "This metaphor is a good one." He ordered: "Shaofan, please follow up on this matter. I will ask Feng Wan to call you for the funds later. Everyone, we are here today. If you have any questions,
, contact us at any time.”
"good."
Jing Gao smiled and shook hands with Fang Shaofan, Gong Yu, Wang Hailin, and Song Fangjin, nodded to Xie Shutong and Song Nianyi, and left Phoenix Film and Television's headquarters with Feng Wan.
