Sure enough, "Cocktail" attracted a large number of crazy female fans of Tom Cruise, and the box office exceeded 10 million in the first weekend.
Although 20th Century Fox was very satisfied with the box office momentum of Die Hard and increased its resource investment, the number of cinemas increased rapidly from 1,200 to 1,450, almost the same as Cocktail.
But a good-looking story is not as good as a good-looking star. In the movie, Tom Cruise throws a cocktail bottle in the air and then catches it in a fancy way, which can cause female fans to scream in the cinema every time.
He is so handsome!
Ranking second at the box office is Eddie Murphy's Journey to America, the number one black movie star. This black movie was released on the Fourth of July legal holiday weekend, and Paramount gave it more than 2,000
Movie theaters opened at home, covering almost all movie theaters in black areas across the country.
In the first week, taking advantage of the Independence Day holiday, it grossed 21 million U.S. dollars. However, the film's stamina was very poor. In the second week, it dropped to 13 million U.S. dollars, and in the third week, it dropped to nearly 30 million U.S. dollars.
% of the box office.
Paramount's strategy of using 2,000 theaters to open the film is also in line with this pure fantasy film.
The movie tells the story of Zamunda, a democratic, independent, prosperous and powerful African country. The only son of their monarch has grown up. According to the management, he must marry the daughter of the domestic minister, but the crown prince Hakeem is unwilling to accept the arrangement.
Marriage, proposed to study in America.
When he arrived in New York, Crown Prince Hakeem concealed his identity and lived in a slum. He hoped to find a woman in the United States that he could marry and fall in love with. The two were because of love, not because of his status or because she had been pleased.
his training.
Hakim fell in love with Lisa, the daughter of a burger shop owner, and the two fell in love. Later, the king also came to New York. Because the crown prince concealed his identity, Lisa rejected his proposal. The king was touched and canceled the arranged marriage. Finally, Lisa
After being secretly invited to Zamunda, the crown prince was surprised to find that the bride was Lisa at the wedding. Hakim proposed that if his identity was still an obstacle to their marriage, he would be willing to abdicate and leave the throne to his cousin. Lisa laughed
Despite rejection, the two are in true love... Wouldn't it be nice to be a queen?
Black audiences are very enthusiastic about watching movies. They contribute more than 30% of the box office and are still growing. Because black people in America are different from white immigrants. They are remnants without ancestral origin. Eddie Murphy understands the thoughts of black people very well.
, gave them an illusory, wealthy, monarchy country as their imaginary hometown.
A black crown prince came to New York and acted like a country bumpkin. He couldn’t even eat a hamburger and needed a local black person to teach him. This is one of the few skills that every black person knows! Moreover, local black girls also have the opportunity to marry
To the crown prince who owns a country, just repeat the values they learned in elementary school to an African rich man, and they will gain the crown prince's love.
The black audience with the narrow ascending channel was very happy to watch it. The white audience also liked this kind of comedy full of black gags. White actors really couldn't perform this kind of fast-talking farce.
"Who Framed Roger Rabbit", which had been in the top two for six consecutive weeks, was pushed to third place by Cocktail. Robert Zemeckis's hybrid work of live-action and animation was previously rumored in the industry to be difficult to produce, and there were test screenings.
It didn't get a good reputation. But after it was actually released, the box office was very high.
At first, the cartoon character Roger Rabbit came to the human world, and then humans turned into cartoons and entered the animated world. This shooting method was not well received by test audiences, and the low ratings made the publisher Disney a little scared.
But this kind of expression makes children feel as happy as Christmas. Which child has not imagined entering the animated world and saving the world with cartoon characters such as Mickey Mouse, Transformers, and Unicron He-Man?
The low ratings of the previous test screenings were largely due to being misled by adult audiences. Now children want to see it and bring the whole family with them. This kind of movie has a natural advantage in the number of moviegoers. Spielberg's production
The ability to film is amazing, and every time you can find the selling point that your childlike heart likes the most.
"Die Hard" unfortunately only ranked fourth. The "Hollywood Report" also mentioned that this year's summer season is packed with high-quality films, and the box office has increased by more than ten percent compared with the same period last year.
"cheers……"
There was no regret on Ronald's face that he was not in the top three at the box office. He and Joel Silver, another producer of the film, held a celebration party. Bruce Willis, Alan Rickman
A handsome blond muscular guy who acted as a German came to the scene. Many beauties who came to the party and wanted to enter Hollywood screamed with joy.
"Mr. Goldberg..." Ronald saw the representative of Twentieth Century Fox coming in from the door, but he didn't expect that it was the president who came to congratulate him personally.
"Call me Leon", Leonard Goldberg beamed. The box office of "Die Hard" in its second week was even higher than that in the first week of the same period, with a slight increase of 7%.
Twentieth Century Fox especially needs such a big production to boost revenue. After hearing the box office figures, he immediately decided to come to congratulate Ronald in person. This did not fall but rose, which shows that "Die Hard" is in the theaters
The stay was about one-third longer than expected. Any movie with a strong box office may not necessarily win many top spots. Being a staple in the cinema is the most important thing.
When studios look at movies after release, they have two most important indicators. One is the opening weekend box office. The other is the decline index. The decline index of "Come to America" is 30%, and the decline index of "Who Framed Roger Rabbit" is 30%.
"It's slightly better, with 25%. And "Die Hard" is a scary -7%. Instead of falling, it's rising against the market.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This kind of "reverse decline" phenomenon often appears in low-cost movies. This phenomenon was seen in several of Ronald's earliest movies.
Because there is insufficient investment in marketing, many times it is purely based on word-of-mouth from the audience.
But this kind of situation rarely happens with blockbusters that are scheduled to be released in the summer by major studios. This clearly means that you have won the Powerball lottery, and this movie is likely to be commercially successful.
great success.
"Is it possible to arrange the filming of a sequel? Find a way to make Alan Rickman appear in the sequel? I think the critics are full of praise for his performance and gave it the highest score." Goldberg
The main purpose of coming here is to persuade Ronald and Silver to start filming the sequel.
"Of course, I'm discussing it with Joel (Silver)." Ronald made no secret of his ambition to take advantage of the victory and invited Goldberg into a small room to discuss with the three of Silver.
Preparations for the sequel.
Ronald and Joel Silver looked at each other, and as they expected, 20th Century Fox would put a sequel on the agenda. They had just been discussing what plot should be filmed in the sequel.
"Aaron is a genius in acting, but he is not suitable to appear in the sequel." Luo Su shook his head slightly.
At the end of the first film, the villain boss played by Alan Rickman fell to his death from a skyscraper. This ending made both Ronald and Silver regret it. At the time, they had no idea that this movie would cause such a stir.
The response was huge. If I had known better, I shouldn't have killed the villain like this. It would have been better to have him imprisoned. He could have escaped from prison after writing, and naturally he got the beginning of the sequel.
But now that this is the case, if you want Rickman and Willis to continue to reunite in the sequel, there are only two ways:
Or use the vulgar plot of twins and let Alan Rickman come back to play the twin brother of the original boss. This idea was quickly rejected by Ronald, not because Ronald didn't like the vulgar plot (he himself did not
(I shot a lot), but a cup. This movie is very realistic. Although it is unlikely that a wife of the NYPD will change from a housewife to a company executive, the various characters in it do give people a sense of living in the world.
The feeling around me.
This is also an important reason why Bruce Willis' protagonist John McClane can be successful. They have weaknesses. His partner, a black police detective, is a little guy who gets bad things done by his stupid boss. None of us have ever had this kind of "I
It’s awesome, it’s all because the boss is stupid.”
Therefore, the story of the second part must also be very realistic, at least give people the feeling that there are such people around me. This kind of twin writing method is suitable for those soap operas and not-so-realistic action movies, such as now in
In the Australian film "Hardcore", the dead can be resurrected by removing the human skin mask.
In short, "Die Hard" should never be written like this. The protagonist McLean still has to be a bit useless, suppressed by his superiors in daily life, and only at a critical moment is he allowed to come out to save the world.
Another way is not to make a sequel, but to make a prequel.
Goldberg really wanted to do this. He strongly asked Ronald to start filming the second part as soon as possible, whether it is a prequel or a sequel, so that Alan Rickman can come back and continue fighting with Bruce Willis. This is
Box office password.
But this requirement is impossible to realize, because if the two people have met before, in the story in the first part, it would be unreasonable for the two people to not know each other when they met for the first time.
Besides, Ronald felt that making a prequel was never a good idea. The audience wanted to see what happened later, and no one liked to see what happened before.
"We have to continue to find suitable adventure novels to adapt," Ronald expressed his thoughts. The novel "Nothing Is Forever" by the original author Roderick Thorpe, like Die Hard, has no
Sequel. He also did not continue to write a series of novels with MacLean as the protagonist.
So everyone decided to find some works by other adventure novel writers on the market, and then graft them on John McLean, and then make some adaptations. In the end, the three parties agreed to start looking. Anyway, the production rights for the next sequel will be in Rona
In the hands of De and Silver, it is impossible for 20th Century Fox to shoot without them.
Ronald asked David Simkins to take over the search for the novel, and with the results, he and Silver were able to evaluate them.
"Bruce, why are you leaving?" The three people came out and saw the protagonist Bruce Willis trying to leave. A group of beautiful girls who wanted to enter Hollywood pulled him and refused to let him leave.
"Ah, Demi is about to give birth recently. She is very nervous at home. This is her first child. If I don't go, I don't know what trouble will happen again."
"You are a good husband," Ronald understood. Demi Moore and Willis became one of the top action stars in Hollywood as soon as the movie came out. She herself missed Ronald's marriage because of her pregnancy.
As the "working girl" sees the gap between her and Willis widening, you can imagine her anxiety.
"Our party will last until the day after tomorrow. You go back and comfort your sweet wife, and then come over to have fun with us. Ronald doesn't like parties. He is very boring. It will be too boring for you to leave. Allen is an Englishman."
Gentlemen, it's not like we can let go and have fun." Joel Silver had just finished the preparations for the sequel, and now he just wanted to get drunk in the arms of women and wine.
"It sounds very attractive. It would be better if there were better beer and barbecue." Bruce Willis is essentially a child from a blue-collar family. Recently, Demi has been making trouble at home and has not had anything to eat.
OK.
"Then let's serve beer and barbecue. I promise you'll come tomorrow. Hahaha..." Joel Silver was overjoyed. People like Ronald are just too literary. How can they understand the joy of binge drinking?
Ronald, in turn, felt that people like Silver had no taste. In addition to their explosive figures, none of these beauties had received a good education, and their conversation was boring. He liked people who had temperament, had their own ideas, and could
Women who communicate with themselves.
This chapter is not over, please click on the next page to continue reading! However, this does not prevent Ronald and Silver from cooperating in business. In Hollywood, such straightforward and rough people are better than those stars who never say no.
, a more reliable collaborator.
"Then I'll go first." Ronald also said goodbye, just in time to send Fox CEO Goldberg back. Silver also winked at Ronald. He hasn't had many new film preparations recently, Ronald
Several projects have been opened now, and it is exactly what big companies like Fox consider sizzling steaks.
"Ronald, I just wrote a check, and I'm just waiting for your project to be approved for the second part of Die Hard." Goldberg sighed in the car. Nowadays, studios don't just look for stars.
Face, now even the producer with a continuous hit record has to beg and coax.
After I have made two more blockbuster movies and accumulated enough qualifications, I will leave this position and start my own production company. Independent production is easy and profitable these days.
However, Goldberg is very cautious. He has obviously not forgotten that his peers have lost more money and made less money after leaving their positions as senior executives of major studios. He does not intend to actually work as a producer, but
I want to take a generous amount of hush money, sign a few more film distribution contracts with Fox, and then leave this crater-like position.
He also saw that Tom Cruise's bad movie actually sold more money than his company's masterpiece. He now fully realizes that no one in Hollywood knows whether the movie will make a profit or lose money. It is better to pursue the unconditional distribution contract and then rely on it.
It is a safe way to make money by issuing appointments.
How much golden parachute he can get, and how many publishing contracts are tied to his separation contract, all depend on Ronald's performance.
"This movie is groundbreaking. I think Joel and I have the right idea. Don't rush to make a sequel. Get the right script and success will come."
"But I want to distribute your movie now. We still have a lot of time next year. We can distribute your new movie without setting any conditions. As you can see, our marketing department is very capable.
, and it’s great to work with your marketing consultant named Gray.”
"But my current two projects have Samsung as the publisher." Ronald knew that the other party was half-hearted, and the other half was a little superstitious about his own vision."
"Don't you have another romantic film? The director is the screenwriter of your debut film..." Goldberg was always paying attention to Ronald's movements.
"But it's a small production, are you interested in it?" Ronald didn't expect that Fox would also be interested in "In Love". If a small production is released by a big studio, the marketing cost is actually about the same as that of a medium production.
, more expensive than large-scale productions. Therefore, large studios are rarely willing to serve as distribution companies for small-scale productions, and most of them are bought to fill gaps.
From what Goldberg is saying, is this going to release "To The Heart" as an official scheduled movie?
"Small productions can also be transformed into large productions..."