Chapter 129 The Secretary to the Board is also a Secretary
Twentieth Century Fox was very interested in Ronald's project, and the cooperation plan was placed on Ronald's desk the next day.
"Why is Fox so interested in my 'In Love'? Don't they like big productions?" Ronald was a little puzzled, so he asked Michelle Cannold, who was in charge of distribution.
"You are now being pursued by Hollywood, but it turns out that CAA is responsible for most of your directing projects, so other interested parties cannot grab it. This movie was produced by Daydream, and the actors have nothing to do with CAA, so
Goldberg has been thinking about it for a long time..."
"The writers' strike really hurt Hollywood..." Ronald shook his head. Now even Fox doesn't have a completed script, and it wants to grab this teen romance drama.
"But they also asked us to participate in the marketing plan. You also have to ask Michael Gray (Ronald's marketing consultant) to come over."
Unlike Cannold, Gray did not join Daydream, but served as an outside consultant on the marketing plan for Ronald's film.
The marketing of "Die Hard" has been a great success. Now many Hollywood producers are eyeing this genius marketing talent and want to bring him under their banner to work only for themselves.
However, Michael Gray insisted on maintaining an independent operation and remained unmoved. He did not want to work for a studio and endure the instructions of ignorant senior managers. He maintained his independence. If he wanted to cooperate, he would cooperate.
Gao Ming, this is his code of conduct.
There is no other reason than that the film marketing industry is greatly affected by various factors, and it is easy to become a scapegoat for box office failure. Michael Gray only cooperates with those who respect and appreciate his marketing plan, and this is his favorite
, of course it’s Ronald.
"Michael, Fox has named you to participate, are you willing?" The next afternoon, Ronald invited Gray to come for an interview.
"I don't care. Anyway, we have a long-term cooperation agreement. I promise to be a marketing consultant for two of your movies every year. We will discuss each other movie separately. Are you willing to use next year's quota on this movie?"
"
"Well, forget it then." Ronald thought to himself, I still have "Steel Magnolias" and the Nora Ephron romantic comedy in preparation.
"In this way, I will still provide you with marketing consulting services, but I will not be involved in the specific work." Michael Gray knows that Hollywood treats losers very ruthlessly, and Ronald is a rare insider who does not evaluate marketing strategies based on box office results.
Pedestrians, such customers, are an anchor in the storm when their own fortune is bad.
"Okay, Twentieth Century Fox's marketing department will probably be more accepting of your plan." Ronald thanked him. Although President Goldberg admired his marketing operations in "Die Hard", the marketing department
The people in the department definitely have nothing nice to say about me. This way, everyone can accept it.
"Okay, but let's first discuss the marketing plan for your second movie 'Working Girl' to be released this year." Michael Gray said and took out his notebook.
"Joel (Silver) and I both feel that your idea of recruiting various action stars to support it is very effective. So I thought, could we have a similar marketing plan for 'Working Girl'?"
A more detailed analysis from Cinema Score has been sent. The reasons why viewers who came to watch "Die Hard" chose to watch this movie include "hearing from friends" and "seeing recommendations from film reviews."
"In addition to", the reason ranked third is "so many action stars recommend it, I just love watching action movies."
"You might think this is because many action stars attended the premiere and said good things in interviews?" Michael Gray said to Ronald with a smile.
"I don't know, but 20th Century Fox does think so. I don't understand why this method is so effective. This is also the huge value you can bring to us." Ronald's words are actually saying
I'm paying you because you know something I don't know.
"So why exactly? This marketing plan is so effective."
"This is human nature. We all like to talk about a topic. Movie marketing is to find a topic for the movie that will keep the target audience talking about it."
Michael Gray explained his approach. In fact, unlike the golden age of movies in the past, many people can't watch movies a few times a year. Therefore, the purpose of movie marketing is to give the audience a reason to go to the cinema.
Bruce Willis and Alan Rickman are both newcomers to Hollywood, and they cannot use star strategy like Tom Cruise to attract audiences into the cinema with their names. So Gray thought of a way to make Bruce Willis
Leith is classified as an action star. The category of action star is used to replace the personal appeal of a certain star.
The first-line action stars in Hollywood are those, Schwarzenegger, Stallone, Cruise, etc., and these stars have different fans among action movie fans. Gather them all at the premiere, so no matter you
Whoever you like among the three stars, you will want to see what this movie recommended by the three stars is about.
"A great idea, very inspiring..." Ronald exclaimed. This kind of imagination and creativity is a marketing method that he never thought of. Of course, this idea is not something that everyone can use. Ronald is like this
Only a very popular director in Hollywood can invite both Stallone and Schwarzenegger to appear at a premiere.
Ever since Stallone's divorce became an uproar, his appeal has been declining. His ex-wife Nelson revealed a lot of negative news about Stallone, such as being arrogant and arrogant, saying nasty things to restaurant waiters and movie fans, etc. Fans have criticized Stallone.
This person is getting a little fed up.
This chapter is not over yet, please click on the next page to continue reading the exciting content! It was during this period that Schwarzenegger filmed several comedy action movies, initially getting rid of the stereotype that bodybuilding champions cannot act. The two were in public
As soon as they meet, they exchange a few words with each other, just like boxers insulting each other during the weigh-in before a match.
"Then can we use a similar strategy for working girls? Well, for example, for example..."
Ronald thought for a long time, but he couldn't think of any ideas to attract the audience's attention. He looked at Gray, hoping that this marketing consultant who had been surprisingly recruited in "Moonlight" and "Die Hard" could be
Find another way for him.
"Really? It's hard to sum up this 'Working Girl' in one concept. The reason why the audience must go to the cinema to watch it." The value of Michael Gray lies in this. If anyone can think of the idea, who will pay him more?
What about the consulting fee?
"I have thought for a long time that office girls are the Star Wars for women who have been working as secretaries in companies for many years."
"Huh?" Ronald felt very interested. It was an urban business war film, and it was interesting to have something to do with Star Wars, although the male protagonist who won the beauty back in the end was played by Harrison Ford.
"Because those secretaries are often bullied by their male bosses. They are asked to make coffee, pick up the children, weed the garden at home, and pick up the dry cleaning. When there is merit, the managers will take the credit, and if they do not do well, they will be blamed.
…”
"Yeah, very good. You have a good grasp of the target audience's mentality." Ronald nodded frequently. This kind of wanting to see the protagonist in the movie realize what he can only dream of is a good movie.
One of the necessary conditions.
In addition to making secretaries angry, my "working girl" also has great appeal to young women. Going to work and pursuing a career are full of curiosity and mystery for them. A person like Tess is theirs
A moral role model, a role model worth emulating in career and love.
You see, a girl, even if she has not gone to college, can get a night school diploma through her own efforts, seize the opportunity, and with a little courage, finally get the job of her dreams and the love that comes unexpectedly and naturally.
"So, we can follow the example of Die Hard and find a group of representative women to promote the movie."
"This..." Ronald thought for a long time. There are all kinds of female stars in Hollywood, but there are none who specialize in playing professional strong women...
The last blockbuster movie about the life of professional women dates back to "9 to 5" starring Jane Fonda and Dolly Parton. But what about the three leading actors? Jane Fonda no matter in her life
On the screen, the character is always cuddling next to the man.
This is especially true for Dolly Parton, whose songs contain a lot of content about husbands and wives having sex. And every time she releases a new record or shoots a new movie, she will go home to live with her unknown husband and be his housewife.
Among the three, only Lily Tomlin's role is most similar to that of a professional woman. The final outcome of the story is that she takes over the position of general manager. However, she is also the least famous among the three, and has not filmed any movies or TV series in recent years.
"You can't hire Lily Tomlin to promote Working Girl, can you?" Ronald asked, and this woman is actually a Tomboy. She lives with a woman. Hollywood snubbed her, which is not without reason.
reason.
"No, as you said, Ronald, there are no female stars in Hollywood who mainly play professional women. In recent years, only Helen Slater's 'Secret of Success' has had a certain response." Michael
Gray added.
"I can invite her, but..." Ronald's implication was that Helen was not a big star and would have no effect on driving the box office.
"We have to think outside the conventions of Hollywood. Who said that only celebrities can drive box office? Just like the current president's policies have received the most praise, we have to think outside the box."
"Okay... tell me." Ronald couldn't think of it himself.
"We can find some people in life who are engaged in secretarial work like Tess, and we will tour the country to promote it. At the premieres and audience meetings in each place, we will find four or five female secretaries to come out and speak about the film.
"
"This...?" Ronald was shocked by this imaginative marketing plan, "No way? The secretary is not a celebrity. Sharing it with the audience at a fan meeting is impossible to get any reports in the media.
Bar."
Ronald looked at Gray, and then added, "I'm not saying that I deny your plan. In fact, the plan is good, but we need more methods... If it doesn't work, it's not impossible for us to use traditional marketing methods."
"Who said secretaries have no influence? There are many secretaries in America, and their influence is no less than that of ordinary company presidents?"
"Who are you talking about?" Ronald expressed confusion.
“We have many listed companies with Board Secretary, Pany Secretary (a higher-status position in British companies), Secretary of State, Secretary of the Treasury, etc.
Treasury)…”
"Hahahaha", Ronald laughed. This is some kind of word play. In English, in fact, many high-level position names begin with secretary. For example, the secretary of state is actually the government secretary, and the literal translation of the finance minister is finance.
Department Secretary.
"Of course, we will not forget those real secretaries. We can invite some important people, cooperate with the board secretaries and president secretaries of some listed companies, and then select some real secretaries locally to attend the fan meeting together, so that people from all over the world can
The newspapers will be very happy, this is someone they will find difficult to interview."
"Well, it's okay, but our country doesn't have a female secretary of state or finance minister, right?" Ronald, like most Americans, couldn't even name a few ministries, not to mention all the ministers' names.
"Yes, our current commander happens to be the one who set the precedent." Michael Gray presented the plan he had drawn up.
"Elizabeth Dole, who served as the U.S. Secretary of Transportation from 1983 to 1987, has just stepped down and is currently unemployed. She would definitely be very willing to participate in such activities to promote women's equal rights."
"She's good, I know," Ronald remembered meeting this woman in the White House. When the president promoted the federal minimum drinking age, he relied on Dole's toughness not to give highway subsidies to states that did not pass minimum drinking laws.
realized.
South Dakota even sued Dole, who was Secretary of Transportation, over this matter, and finally went to the Supreme Court and ruled that she won. Cutting federal subsidies without passing a minimum drinking law became an unshakable precedent.
"And our current Secretary of Labor, Ann McLaughlin Cagle." Gray mentioned another name. The commander-in-chief cares about female votes and always balances it to ensure that at least one woman serves as minister.
"In addition, there are secretaries of some important people in listed companies. I am going to draft a letter in your name and send it to all famous listed companies whose board secretaries are women. In the end, some people will be willing.
But I have no choice but to write letters to these political figures, but in the end they have to be stamped and returned by the secretary." Michael Gray said with a smile, "Who doesn't know that Ronald has a good relationship with the first couple?
I’ll also give you a movie platform.
"Okay, when I went to New York, I happened to pay a visit to the deputy governor. He is now preparing to accept the nomination from the National Convention of the Elephant Party and officially run for the governor. He has a wide network of contacts. I will ask if there are any secretaries of state who are