He Huan continued: "In the past, your customers were tour groups, and you treated them every day. They charged 300 per person for a tour fee of 1,000. You bought tourists from them.
They also defaulted on the tour payment and found various reasons not to pay you. They ruined many tour groups. They killed each other and tourists. In the end, they made a mess and didn't make any money.
In today's Internet society, we no longer need to organize tour groups to collect customers, we can collect customers ourselves. The cost has been reduced, the entertainment expenses are gone, and we no longer need to travel all over the country to honor them like grandsons."
"But now we have to pay the platform." Zhang Qishan said.
“But for Little White Dragon Group, it’s not just a matter of which travel agency it’s in, it’s also a matter of which platform it’s on.
Xiaobailongtuan didn’t use the platform to provide traffic, so the search volume exploded. On the contrary, I brought more traffic to the platform. Is this a standard for negotiating with the platform to reduce fees?
If they don’t agree, I can just shout on Weibo that the Little White Dragon Group is open, and I can get all the customers. I don’t need their traffic, but they need my traffic, so I’ll boldly raise the conditions.”
Senior brother and Liang Ming admired him greatly. But he was right!
Zhang Qishan looked at him. Isn't he boldly making conditions? If a person like Xiao Bailong accumulates capital and opens a travel agency in a few years, wow, he really has nothing to worry about!
“Tourism is the flow of people, and tourism is a traffic business. So those Internet celebrity cities and Internet celebrity attractions attract young people.
But after attracting people, you still need to use services, scenery, and culture to retain them. Instead of creating a cookie-cutter Internet celebrity route. This is unsustainable.
Nowadays, in addition to traditional routes, travel agencies also include Internet celebrity routes. But traditional routes are no longer good and will not change for decades. Regardless of traditional or Internet celebrity routes, the tourist experience is extremely poor.
Nowadays, the needs of young people are personalized and diversified. Therefore, there are many businesses that are doing customized tours under the banner of Internet celebrity routes and traditional routes.
Even if you create a unique route, it will be imitated quickly. Once the Little White Dragon Group became popular, they all took my route. But the tourists who went later, how could they still have the same experience as the Little White Dragon Group?
I don’t want everyone to imitate the Little White Dragon Group and crowd out every line. The market can be segmented. Each tour guide and each line should have different features.
Certain conditions are also set when recruiting tourists: men, women, old and young, and family couples. Parents with children of several years old, old people and young people cannot be in the same group.
In that case, there will definitely be some things that cannot be done, which will drag down the entire trip. The itinerary for the elderly should be more relaxed, and those with children can have a few family groups, and focus on fun.
The result of the confusion is that no one is satisfied with the situation. The route must be arranged according to the situation of tourists. Not all men, women, old and young are suitable for the same route."
The three of them nodded.
"The itinerary has always been determined by travel agencies, but the tour guide is the one who truly understands the route and can arrange it reasonably. The tour guide is also the one who executes the route. Touring is the center of tourism activities, and the tour guide is the central figure in tourism activities!
This is how it should be! But for so many years, the tour guide has been used as a puppet to take the blame! It is impossible to cultivate a good tour guide. If you train a good tour guide, tourists will come again, and their family, friends and colleagues will also come.
This is no longer a one-time deal. A good tour guide can really turn tourists into the travel agency’s customer base. It needs to be maintained.”
"What will happen if you leave after being trained?" Zhang Qishan asked worriedly.
"Give him money! Coax him!"
Liang Ming and his senior brother lowered their heads to hold back laughter.
"Mr. Zhang, aren't you quite good at it?" He Huan said.
Zhang Qishan is speechless, how can I coax you enough? Are you going to be my father from now on?
"Moreover, what did the travel agency train?" He Huan said mercilessly, "Tour guides are the ones who take the blame and pay for it, and they are not trained! What did you pay for the tour guides? Just giving them to a group is called training?"
Zhang Qishan lowered his head and didn't give any face at all?
"You don't even sign a contract with the tour guide, and you are afraid that the tour guide will leave? Doesn't this mean that you fall in love without getting married, and if someone wants to leave, you stop them and say they have no conscience?"
Thinking of Miss Long, He Huan stopped. Even if she didn't stop him, he couldn't stop her either. He felt sad and sad.
Zhang Qishan looked at him. Although Xingxing had hurt him, it wasn't serious, right? He had already apologized.
He Huan suddenly stood up and said, "I'm going to the bathroom."
Zhang Qishan raised his head and looked at his back. He just talked about work. Why did he become sad? He just wanted a status? If no one really wants him now and he really wants to stay in the stars...
He Huan went out, and the senior brother said: "Mr. Zhang, someone is already planning to invest in opening a travel agency for Xiao Bailong. One travel agency and one tour guide are not enough. We must go there together. When the quality market is established, you will
The opportunity was lost."
"Ah!" Zhang Qishan's eyes widened.
Liang Ming couldn't help laughing, Miss Long still has such a use!
"Really?"
"Of course it's true! He met with another investor before you. They only contributed money, and the travel agency is his. However, the other investor is not in the tourism industry. Although he has money, he has to apply to set up a travel agency and find a venue.
It will take some time to recruit people. Our travel agency is planning a new group, so I asked him if he would come?"
Zhang Qishan was stunned. He had just thought that it would be terrible if Xiao Bailong opened a travel agency. Unexpectedly, someone would come looking for him. This is normal. Investing in him will save advertising and market development fees! Tourists,
Ready-made scenic spots are all opened by him! Hotels are willing to give him discounts! He has no worries about resources at both ends.
There are many tour guides who run travel agencies, but it’s really hard to make connections everywhere. But He Huan doesn’t have to make connections! He has connections everywhere!
So scared!
When He Huan came back, Zhang Qishan looked up at him. When he sat down, he said: "Don't open a travel agency. Opening a travel agency is still very worrying. You have to go around for training, meetings, and entertainment. Just lead the tour."
He Huan looked at his senior brother and Liang Ming, and they both smiled.
Zhang Qishan added: "I have no problem here with increasing guide fees and subsidies, as well as driver fees. In the past, even quality tours included one or two shopping stores. The tour guides and drivers had some income, as did travel agencies.
After the new regulations are implemented, meals and shopping are completely excluded, so the source of income will be reduced, and the expenses will only increase. But in this way, the group fee will inevitably increase, will everyone pay for it?"
"Modern tourism requires quality, so around 1,000 a day is more appropriate," He Huan said.
"That's true, but it used to cost about one thousand a week, including round-trip transportation. Even for the quality group, the cost was three to four thousand a week. Can you collect one thousand a day now? Xiaobailong Group can, there are people in other groups
Will you report it?"
"One thousand a day does not include round-trip transportation." He Huan said seriously, "The cost of one thousand a day includes accommodation, scenic spot tickets, and inter-regional transportation. Tourists can calculate this by themselves.
Of course those who are used to traveling at low prices will not sign up, but those who sign up for quality tours are the young people who travel independently. They know where they spend their money and it will be noted in the itinerary.
From four-star hotels to five-star hotels, the cost of accommodation is several hundred, nearly one thousand or even more than one thousand a day, as well as scenic spot tickets, transportation fees, and tour guide services. If one thousand a day still feels expensive, just do it by yourself. You can live by yourself.
Cheap hostel.
This is not our customer group. Our customer group is not the poor travellers, but people with higher incomes who pursue quality of life."
Zhang Qishan nodded.
"When doing quality tours, don't try to catch everyone. That's asking for trouble for yourself. If you reluctantly sign up for a tour, it's a mess. You only look at the price and not the content. But a normal person will look at the hotels in your itinerary.
, attractions and transportation are not expensive.
It is recommended that the tour guide service fee, driver service fee, and transportation fee be clearly stated. Tourists often ignore this and think that the service is free after signing up for a tour.
How can it be free service? Everyone needs to eat."
"Does the tour guide service fee need to be paid explicitly?"
"That's not necessary. I dare to call in because I am a little white dragon, and tourists recognize this price. Just like you won't include the negotiated price of our hotel in the itinerary, the fees paid by the travel agency to the tour guide, driver and convoy are also negotiated prices.
You just need to let them know that they have to pay for this. Those who pursue quality also know how much it costs to charter a car with a driver for a day, right? There will be someone to arrange and explain the whole process, so they should pay for it, right?
I don’t specify how much it costs because tourists think it’s expensive at first glance. No matter how good the tour guide and driver’s service is, they take it for granted and even ask for some additional services.
Moreover, it is difficult to define tour guide services. As long as tourists have needs, everything must be taken care of. But because the tour guide fee has been marked, tourists will not feel troubled if they have additional needs, and the willingness to tip is also very low.
Without specifying it, they calculate it by themselves. It is about the same price or even cheaper than if they go out on their own, but it saves trouble and effort. There is someone to serve them, and they will be more grateful to the tour guide.
You have solved some troubles for him, and he is willing to give a tip if he thinks the tour guide's service is good. A few hundred hundred dollars is not a big expense, but it is recognition of the tour guide and can also increase part of the tour guide's income."
Several people nodded. He Huan thought carefully.
"The main thing is to let them spend their money in a clear way. If there are no shopping malls during the whole journey, they have nothing to worry about."
They have nothing to worry about, but Zhang Qishan is worried!
Recalling that Sun Juexing said they were all going to run away, Zhang Qishan said: "Let's sign the contract."
Seeing how he was afraid that Little White Dragon would run away again, Senior Brother couldn't help but laugh.
He Huan said: "The contract will wait for now."
"Why?"
"I'll go to the tourist office."
Mr. Zhang looked at him. He Huan took out his cell phone and called the director: "Hello, director."
"Little White Dragon!" The autistic Little White Dragon actually took the initiative to call. The director was very happy, "Have you rested enough? People ask us about the Tourism Bureau online every day, and they also say what someone did to you, and they ask us to respond every day. The governor even shouted
Let’s refute the rumors quickly! It’ll be fine now that you’re out. Now can you pick up the third Little White Dragon Group?”
"I'll tell you whether I accept it or not after I see you."
"Okay, I'll be in the office, you come."
"Let's go." He Huan stood up and looked at his senior brother.
Zhang Qishan looked up at them as they walked out, feeling that he no longer looked like a boss.
"Liang Ming, why are they looking for the director?"
"I don't know." Liang Ming ran out quickly.
The director was very happy and waited for him to come. Everyone was quite serious about the strike this time, but as soon as the Little White Dragon Group came out, other tour guides would start to pick up the group. He still had to carry the banner!
Everyone was idle, so He Huan notified several veteran tour guides who were well-known in the industry to go to the tourist bureau together.
The director was surprised to see a group of people entering the office.
Aren't they all scolding Xiao Bailong? Why are they here together? Are they here to confront him?