Chapter 426 Talented people talk a lot and are pleasant to listen to
Chapter 426: Lots of talents and nice words
"What's the problem? Haven't you created enough problems?" the governor said, "Yunzhou's tourism has been developing for so many years. How many measures have been taken to rectify low-price tourism?
You are doing it in disguise! A six-day tour in Yunzhou, even based on economic standards, cannot be less than 3,000. We have this standard and this regulation!
It is required to sign an electronic contract! But you sign an electronic contract with tourists for more than 3,000 yuan to pay for inspection, and then turn around and sign a paper contract for several hundred yuan, even free of charge!
How do we supervise? Who do we protect? But tourists don’t listen, they don’t choose regular-priced tours, and the travel agency signed two contracts with him, but he also signed them! After that, he came to complain again!
It's okay to complain, we handle it in time! The key point is that some tourists still post it online! The media doesn't think it's a big deal, and netizens just scold them! What should we do if you are such a mess?"
Everyone lowered their heads and stopped talking.
Director Cheng said: "The root of everything is shopping! As long as shopping still exists! Even if it is a quality tour, there are still people who are reluctant to give up this piece of profit!
Isn’t your shopping store actively contacting various travel agencies and tour guides now? Do you think we don’t know what you are doing underneath?”
The bosses were so sarcastic that it felt like I was cheating on an exam and the teachers could see it.
"If there is a conflict of interests, this kind of quality tourism cannot be guaranteed! The travel agency takes the quality group, the tour guide gets a salary, and then you come and say, I will pay the salary, and I will give you a commission, will you come? If you don't come once, you will come again.
Not coming?
The travel agency asked the tour guide to take the tourists, and you spent the money, so why don’t you kill them? How to prevent this? Do you rely on human nature? Is it reliable? Are you reliable?" the governor asked angrily.
No one spoke.
"So, relying on morality is not enough! We still have to rely on laws and regulations! The separation of tourism and shopping, and it is illegal for travel agencies and tour guides to recommend and lead tourists to go shopping! They will be severely punished! Only by completely giving up this idea! Only then can this matter be stopped!"
"As a travel agency, I am in favor of regulating the market." A travel agency representative said: "Those who have entered the industry earlier know that we are a regular-price tour, which means adding 15 to 20% to the cost.
profit.
Later, shopping stores joined in and said that if you bring tourists to spend money, I will give you a commission. It was profitable at first. Because at that time, traveling was still an activity for the rich, and they were very generous in buying things.
Having tasted the benefits, more and more travel agencies and shopping stores have joined in. Travel agencies and shopping stores want to attract more tourists.
The tide of people is the tide of money! When people come, there will be more to come. As a result, group fares have dropped again and again, and zero-negative tour fares have become the mainstream. Shopping stores also bear the cost of tourists, forming a purchase-to-support tour.
Now we have just gone from purchasing and maintaining tours to returning to full-priced tours where the original cost plus profit constitutes the tour fee. This is good for the entire tourism market, our travel agencies and employees."
Another travel agency representative said: "The crowds are the money tides! That's right! There are people who choose quality travel now, and it was brought by the little white dragon, but most people still look at the price.
In the past, the mainstream people in the tourism market were bosses, civil servants, and white-collar workers! Now many of the mainstream people in the tourism market are those who have no money or are reluctant to spend money! They also have travel needs!
Yunzhou Tourism has been supported in the past two decades by this group of tourists who are reluctant to sign up for high-priced tours! They are unwilling to pay for the tour, and they do not recognize service-based charges. You must give them something!
This is the necessity of shopping! You give him a product and he pays! He thinks that your tour guides, drivers, meals, and accommodations all cost nothing!
If you tell him you want money, he won't come. You have to give him a jade or a Pixiu or something, and tell him it's good! It has health care and blessing effects, and he'll pay for it!"
Everyone laughed.
"We are not trying to fool them, we are just telling them what they want and catering to their psychology.
If you don’t tell him how wonderful and magical this is! If you tell him how excellent our tour guide is, how well we speak, how well we eat, how well we play, he doesn’t care. He doesn’t know anything good! He just
Want to see the real thing!
It is difficult to price a service! It is also difficult to make him willing to pay for it! That’s why we first use low prices, or even no group fees, to invite him to play, and then sell him something to support us.
costs and profits.
It’s not that we want to do this, it’s the consumer psychology of most tourists now. That’s it. They are willing to pay for specific goods! They are not willing to pay for the services of so many people! They are not willing to pay for the knowledge and labor of our tour guides.
!”
Everyone nodded with deep sympathy. He Huan also felt that this insight was quite profound!
"After the implementation of the new regulations, most of us are pure play groups. The average price increase is 50%, and some have reached two or three times.
For example, in the past, a one-day trip to Stone City Yuanyang Valley cost sixty or seventy yuan, but now it may cost three or four hundred. In the past, at the train station, this kind of one-day trip required several cars a day. But now when he hears that you charge three to four hundred, he
I just shook my head and didn't listen to your introduction at all.
The regular price of a six-day trip to Spring Dali is indeed more than 3,000, and the standards set by the competent authorities are correct. There must be shopping for prices lower than this. Tourists also know that there is shopping, but they are willing to quote a few hundred. You say 3,000
, he left directly."
Everyone nodded and looked at the travel agency representative.
“We understand the wishes of the competent authorities, and we also hope that the tourism market can return to normal, but if we do not understand tourists’ consumption psychology, we will lose the battle.
I think there are currently very few mature and sensible tourists who are willing to pay for services and knowledge. They are not willing to pay, including for the scenery. It must be something he can take away and something he feels is useful to him.
Willing to pay.
This is a fast-moving thing. Many travel agencies originally had pure fun tours, but no one paid any attention to them. If a tourist says that he just wants to have fun and it doesn’t matter if it’s more expensive, then we will definitely recommend pure fun tours to him.
But many people directly ask about the price. If you quote 3,000 at the beginning, he will stop talking to you. If you quote 300 at the beginning, he will be happy, but he will still spend more than 3,000, but if he is willing, we can even the cost.
, there is profit.
Low-price travel is actually just catering to tourists' psychology and doing the opposite. This exists in many industries. It's not that heinous. Shopping does support our entire market.
If we kick out shopping now, I think we may really usher in a cold winter, and those price-conscious tourists will never sign up. Moreover, these tourists still occupy the mainstream of the market, so the overall loss to our tourism market will be
very big."
He Huan looked back to see which talent was speaking. It was indeed a talent! He was definitely a boss with good performance! He understood the psychology of tourists very well! He spoke politely!
"No place is as strict as Yunzhou." The travel agency representative added.
"There is no place as chaotic as Yunzhou!" the governor said.
"No, no, there is no chaos in Yunzhou. The chaos in Yunzhou is caused by the current media! Without them before, tourists could happily buy and everyone could make money. With the media and the Internet, a group of people have nothing to do.
Keep an eye on Yunzhou! In fact, it’s the same across the country!”
He Huan turned around and approached his senior brother, "Who is this talent?"
The eldest brother approached, "One of the four big ones uses the name and qualifications of the big company to attract customers. It has affiliated with many small companies that can be opened by just one person with a computer. They make money by relying on the small companies. These small companies are all doing small businesses.
Those who pay the tour fee will run away if they are complained."
He Huan said with a smile: "No wonder they maintain low-price travel so much! They are so clear-cut! Sure enough, those who sell goods are all rough guys, while those who sell their reputation are cultural people! They are talents!"
The senior brother also laughed, "You can also sell your reputation now!"
He Huan smiled and shook his head. In today's society, many people use their reputation to make money. But he still cherishes his reputation.
"Travel itself is a consumer product for those who have money and leisure. It is a luxury! But now everyone has more access to information. Most people are not rich, but they also have travel needs!"
The governor said: "Then they can choose to travel freely! Budget travel is also a way! It is their own choice! We cannot satisfy them if they have such needs!
You also know that this is a loss, but where does it come from in the end? Isn’t it from tourists? What if tourists just don’t shop? You will also have conflicts with tourists, which will eventually lead to complaints from tourists!
Really! I ask you not to do this kind of thing again! I want you to stand and make money, right? If you are a tourist business, do you only let tourists shop?"
"No! Leader! They will not choose to travel independently, they will choose other places where they can travel at low prices! They are the best at comparing shopping! And they only compare quotes!
Other places are competing for this large number of tourists! But we are giving up on them! Soon, the tourism economy of other places will surpass ours! We are still a major tourism province!"
He Huan looked at the poor governor, he was really good at talking! It was just the words of a big shopping boss!
"The tourism industry itself is a service industry and a cultural industry. What you earn should be service fees and knowledge payments! Not shopping rebates!" said Cheng Ju.
"Ideals are beautiful, but there are still only a few people who are willing to pay for services and knowledge! Our Chinese are very practical, and you must give them something substantial! Even if it doesn't have such magical effects, it can be seen and touched.
Got it!
What is service? What is knowledge? This thing may bring him spiritual satisfaction or pleasure, but it only lasts for three minutes! He is not willing to pay for spiritual pleasure! It is also difficult to price this thing!"
After talking for a long time, the representative of the Shopping Association said: "If a strong man cuts off his wrist, it will actually affect the overall situation. I am glad that a representative of the travel agency has recognized this problem. This is indeed not just a cut off for us, but also a cut off for everyone."
For a long time, shopping has supported tourism. It can be said that shopping has supported the entire tourism chain. This has caused many problems, leading to the damage to reputation and image. We admit these problems.
But the sudden shift from purchasing and supporting tourism to the separation of tourism and purchasing is not just a rupture of arms, it is a rupture of hands and feet. Without shopping, Yunzhou tourism will not get better, but will be paralyzed!"
"Traveling should be free, but there are too many regulations, and everyone can't do it. Tourists can only look at the scenery, which is very monotonous." Zuibei added, "As the front end of the market quotation, once this regulation is implemented,
, the travel agency will have no choice but to retreat from the world."
Hey! He Huan turned to look at him and retreated from the world. Who are you scaring?
The senior brother looked at He Huan's lips and said, Damn it! Silly Huan is causing trouble again!