Chapter 436 I don't want to be an older brother, I'm still a younger brother
Chapter 436 I don’t want to be an older brother, I’m still a younger brother
Director Cheng looked at them and said, "I think Xiao Bailong is right. This is not the same thing. It's just like a restaurant. Some portions are small and the food is not special, but the people are tall and classy! Just
Someone will go!
But what we take tourists to are affordable and delicious restaurants! For shopping, go to those cheap malls! Since you are going high-end, don’t focus on the low-end market.”
Director Yuan said: "But the suggestion Xiao Bailong gave them was to build it like a big shopping mall and a big brand! They took our way! How should we go? We have been walking for so many years, and suddenly everyone
Come to this track!"
He Huan looked at him, "Uh, so... you are not allowed to buy cheap products with good quality?"
"No! But, Xiaobailong, if they really start building a boutique mall, alas..."
Director Cheng looked at him, "Don't you want them to do it?"
"Not the leader!" Director Yuan rubbed his forehead, "I mean, after we have been doing this for so many years, the government can see our hard work, right? Director Qin, you also know how much we have invested in this, right?
We are in the process of transformation and upgrading, and are preparing to break away from the previous model and take the branding route. We have done a lot of advertising and invited celebrities to endorse us. Now suddenly everyone..." Director Yuan sighed deeply.
"They didn't invest anything. They were just making money wildly. Suddenly Xiao Bailong made a suggestion and asked them to take them with them when they were ready and promote them.
Then why should we be squeezed out by them after we have done a good job and worked hard for so many years? This is unfair to us."
He Huan looked at him, did he want to monopolize it?
"How can you be squeezed out by them if you do a good job?" Director Cheng said, "You also said that your advantage is natural."
Director Yuan's face was no longer as smiling as before, "We won't stand in their way. Nowadays, one-stop shopping malls are being built everywhere, and we can't stop them either.
But that is to say, we now have this condition, we are the leading shopping company in Yunzhou, can you ask Xiaobailong to promote it to us first?"
He Huan said nothing.
Director Yuan looked at He Huan, "Now we are doing quality tours, especially the Xiaobailong tour, which is a high-quality tour! The price is tens of thousands, and that is our target customer! But Xiaobailong will lead
Come to Qingfenglai and Caiyun City?"
He Huan looked at him, "If my tourists say, Xiaobailong, this has no brand, I don't like it, it doesn't fit my identity, I heard that Caiyun Jade is very famous and very good. I will bring it. I don't care what you sell
No matter how much, I don’t want any rebates, the profits are all yours, okay?”
Isn’t it annoying when everyone looks at him?
"What tourist is so stupid?"
He Huan wanted to say: You also know that only fools are fooled!
But I still comforted him, "It's not stupid. There are many people who pursue brands. I buy it as a gift for my wife or lover. I look at it and think, what are you doing? I can't tell whether it's good or bad. I don't want to wear it even from other brands.
Oh, Caiyunyu, wear it out to brag to your sisters, I am the spokesperson for so and so, a big brand. This is the direction of your efforts - to make people recognize your brand."
Several people from Caiyun Group looked at him.
"Otherwise, why do luxury goods exist? Are they of good quality? No, luxury goods are often fragile and require careful care and maintenance by dedicated personnel. They are made for rich people.
Because it is fragile, it is high-end! It is strong and durable, which is what the working people pursue."
Everyone looked at him and thought he was being arrogant, but they were right.
"With the same quality, your brand value is 40% higher than others, so if you are 40% more expensive, people will naturally pay the price.
For example, if you ask a popular top brother to endorse you, fans will look at it and think, "I want to wear the same thing as my brother, and I want to support him."
"Then let's ask you to be our brother! Is that okay?" Yuan Dong looked at him.
"No. I don't like being an older brother. I'm still a younger brother."
Director Cheng picked up the cigarette case and stood up, Qin Huai also stood up, "You didn't bring a lighter, did you?"
People at the table looked at them.
"Bureau Chen, Director Qin, you can smoke inside." Mr. Hu said.
"There is a lady."
"We have nothing to do with each other," several women said.
"That's not okay! You have to respect ladies!"
The two walked out.
A group of people from Caiyun Group looked at Xiao Bailong again.
"Don't look at me. Brands are something that luxury brands have been operating for hundreds of years. They have history and culture to tell stories.
Don't think that I will bring you a luxury brand all at once. It's impossible, I can't do it. You shouldn't have such thoughts.
If you want to run a brand, you can't be a nouveau riche. Where do you put the century-old brand? I have no patience and no experience at the early stage, so I jump directly to a big brand. This arduous task is placed on me, and you think too highly of me!
Tourists are not fools. If Xiao Bailong says this is good, they will buy it? Where is the best place? It is half more expensive than the less famous one, and less famous than the more expensive one."
Director Yuan covered his forehead and lowered his head. Did he stop pretending? Senior Han stretched out his index finger to draw circles on the table.
"My group did buy a lot of Pu'er tea in Banna, but the ancient trees are real! And they are cheap! My group also bought hundreds of thousands of stones in Ruili, but the cut pieces are worth millions.
!”
Everyone looked at him.
"Can you bring out such affordable products? If you can, I can too."
The people at the table looked at him in disbelief.
"Don't blame me for everything! Without me, you still have a long way to go. But just seeing me, you seem to see a shortcut!"
"Just because I don't let you use my reputation to rise to the top, you can't say that I'm blocking you. I..." He Huan patted his chest, "I'm just an ordinary person. I understand the existence of luxury goods, but I can't do it in this life."
Go and endorse luxury goods.
If you want to make luxury goods, you should look for ones that are more in line with your positioning. Which luxury goods are not aloof, with customers begging on their knees and queuing up to buy them in limited quantities?
My image, I am so kind, do I look luxurious?"
Qin Huai almost burst into laughter.
Director Cheng finally held back and walked in, "Xiao Bailong is right. If you want to build a brand, you must aim for a big brand, take a long-term view, and compete with big brands at home and abroad. Yunzhou does not have these brands.
None of the self-employed people can be represented on the stage. You are a large group, not the same size at all."
He Huan smiled and nodded.
A group of people looked at them helplessly.
"What's the long term? How long will it take to compete with those luxury brands? If Xiaobailong doesn't help us, we can't even compete with the self-employed."
"No." He Huan shook his head, "Tourists buying Yunzhou jade will not affect their buying Rolex. You don't have to worry about the boutique shopping alliance at all. Their positioning is high quality and low price, high quality and authenticity, small profits but quick turnover.
Which big brand is high-quality, low-priced, and makes small profits but quick turnover? The big brand itself is not open for one year, but it lasts three years after opening!
This is not right. Nowadays, more and more people are pursuing brands and luxury goods. As the economic level has improved, everyone has begun to pursue things that can reflect their identity.
The Boutique Shopping Alliance cannot affect you, and I cannot affect you. Those tourists who pursue big brands to show their status will not come to me for recommendations. You have simply found the wrong person."
Director Yuan looked at him, sighed, looked at everyone again, and stood up, "Don't just sit there. You are all drunk and you can't drive. Just soak in the hot springs here and take a nap. Tomorrow morning we will see the leader, Qin
Director, Xiao Bailong, go back."
"My driver is here to pick me up. There will be a meeting tomorrow morning, so I will go back." Director Cheng walked out.
Qin Huai and He Huan quickly followed, "Then let's go back with Director Cheng's car!"
He Huan said: "Yes, yes, we haven't finished the wiring yet."
Director Yuan stayed with Director Cheng and glanced back. Han Bin quickly stepped forward and put his arms around He Huan's shoulders, "Xiao Bailong, you are going to sleep now when you go back. I will send you back early tomorrow morning. I won't delay your work."
Pao, I'll go with you."
Mr. Hu grabbed Qin Huai and said, "Director Qin, take a dip in the hot spring and rest for one night. I will send you back tomorrow morning. We are not talking about business in the pool. You teachers and students are gathering together. They are not as good as Xiaobailong. Director Qin really threw it at us."
Will Caiyun Group just ignore them?"
Qin Huai turned around and saw that his proud disciple had been tied up, so he could only nod his head, "Then book a room for Xiao Bailong and me."
"Okay, okay!" Mr. Hu smiled and patted Qin Huai on the shoulder, turned around and said, "Look, Director Qin remembers the first place! You have to work hard! Catch up with Xiao Bailong!"
"Yes, that's right." Han Bin put his arm around He Huan's shoulders, "I will definitely keep in touch with my juniors more and learn more from them in the future, so as not to embarrass the teacher."
This is truly a high ladder.
He Huan looked at the teacher. If he wanted to leave, he could just leave.
But he also knows that if Teacher Qin insists on leaving now, it will appear that he does not trust them. After all, he is the vice director in charge of marketing and the person in charge of the two major sections of Caiyun Group, and there are so many students from Chunyuan. It would be a surprise to leave.
Yes, it will be difficult to see each other in the future.
So I decided to stay with the teacher.
Director Yuan said: "You go in first, and I will see you off at the bureau."
Hu Jun and Han Bin took them in, and several women walked towards the women's locker room. The men walked into the men's locker room, and their swimming trunks were ready. After changing into their swimming trunks, they went inside, and the garden was filled with mist.
In Wonderland, several men got into the pool.
After a while, several women came out. Seeing that the senior students had changed into swimsuits, He Huan quickly lowered his head, and Teacher Qin also lowered his head. This was really the first time he had been so honest with his students, and he was very ashamed.
Several women climbed into the pool gracefully, and the teacher and students leaned against each other in a restrained manner.
This is really Tang Seng and his disciples entering the spider cave!
Director Yuan also came in, looked at the pool and smiled, then also got out of the pool.
Looking at the women standing aside, "Why are you hiding so far away? I called you here to ask you to take good care of Director Qin and Xiao Bailong!"
The two seniors leaned towards Teacher Qin with shy smiles, and Liu Yinyin shyly leaned towards He Huan. The senior gave up her seat sensibly, with an ambiguous smile on her face.