Although the countdown to the task has begun, now is obviously not a suitable time to mess with the system.
There are people all around.
Back in the private room, Cheng Yu thought that since Tan Wulian and Xu Wanting were even a little bit flirty, he should give them enough time to get in touch with each other. Anyway, even if the cooperation with Xu Wanting could not be achieved, he did not plan to spend the New Year together.
I asked Tan Wulian to go back to work in the company a few days ago.
As soon as he sat down, Cheng Yu originally wanted to skip lunch and go back to each house to find his mother. He asked Tan Wulian and Xu Wanting to continue to follow up on the cooperation.
But Tan Wulian opened his mouth excitedly.
"Mr. Cheng, I have an idea. I just discussed it with Mr. Xu. Mr. Xu also thinks this idea is good and worthy of establishing a project."
Cheng Yu was stunned for a moment and then said with a smile: "You two just talked about the project?"
Tan Wulian looked confused: "Otherwise, what else can we talk about?"
Cheng Yu and Qin Manyuan looked at each other speechlessly, thinking that they had been working together for a long time, and Xu Wanting had already expressed her stance, but he didn't realize it at all?
What a straight man of steel!
But now Cheng Yu couldn't really turn this meeting to discuss the project into a blind date, so he could only look apologetically at Xu Wanting.
Of course Xu Wanting understood Cheng Yu's thoughts, smiled sweetly, and said: "Actually, I just wanted to say it when I covered my face, but I was not sure, and Mr. Cheng just took a call and went out. He communicated with me, I think it's true
It’s pretty good and there should be a market for it.”
After saying that, Xu Wanting looked at Tan Wulian, her eyes full of encouragement.
Cheng Yu also said seriously: "Since Sister Wanting said it's good, then you can tell me."
Tan Wulian nodded and said with a little excitement: "Actually, this idea is also based on your creativity, Mr. Cheng."
Then, Tan Wulian recounted the program flow or program setting he had in mind.
It really originated from Cheng Yu's idea, but the target audience completely abandoned those celebrities, especially the traffic stars.
Tan Wulian's idea is that since the cost of hiring celebrities is very high, and Xu Wanting's production company is currently better partnering with second-tier satellite TV or online broadcast platforms, then the idea of stars is almost unrealistic.
But in addition to film and television singers, modern people's concept of celebrities is no longer limited to those stars.
For example, although Han Han and Guo Jingming are not traditional celebrities who need to appear in public all year round, the traffic they can bring is even greater than most celebrities.
Of course, both of them have also started directing movies, which can be regarded as having a foot in the film and television industry.
But Tan Wulian only used these two people as examples. What he meant was that other industries also have people with similar star power, and the public's attention to them is not lower than that of those stars.
They will also participate in some entertainment programs and bring their own traffic, but the cost is actually not high. As long as the program itself has a certain degree of attraction, inviting elites from various industries to participate, the cost obviously does not need to be as high as that of celebrities. They
There will be even more participation.
To put it bluntly, the consideration has changed from a single consideration of program traffic to a consideration of the influence of participants.
What this triggered was, of course, the career selection of the program participants.
Writers definitely can.
The influence of top writers is not necessarily any worse than that of top stars. In fact, their fans' participation will be higher.
Nowadays, many writers have transformed into directors in the film and television industry, which shows their influence.
Sports athletes, this is also a good career direction.
Whether it is Yao Ming, Liu Xiang, or even world champions such as the Chinese table tennis team and diving team, any one of them has as much influence as a film and television star.
Of course, active athletes are involved in many regulations of the national team, so it will be more difficult to invite them.
But those retired athletes who have achieved brilliant results are not easily forgotten by people.
In fact, many variety shows have begun to invite these athletes to participate.
And their participation fees are not too high.
Then there are experts in various fields, including those whose appearance may not be familiar to the general public, but whose reputation is well known.
Even if they are not particularly sophisticated experts, but just ordinary practitioners in a certain industry, because of their actions on social media and using their professional knowledge to provide some level of answers to ordinary people, they have also become social media
The red man on.
These are also completely flow-based.
Finally, Tan Wulian said: "Actually, I got this idea from Mr. Cheng.
I followed your Weibo, and I found that you hardly post on Weibo, nor do you comment or repost on Weibo to interact with netizens, but you still have more than 300,000 fans.
It occurred to me that we don’t necessarily have to look for celebrities. As long as they have enough influence, leaders in any industry may become participants in our program.
Just like Mr. Cheng, the youngest billionaire, or a billionaire female billionaire like Mr. Qin, these are the people who will attract the attention of netizens and audiences.
In fact, if you participate, it will arouse more people's curiosity. After all, for a rich man to live a hard life, every penny must be spent carefully, which is a very attractive point in the first place.
After I talked to Mr. Xu, we even thought that the first season would simply be a show for rich people. The effect would definitely be explosive.
With the program's effect and enough influence, it is even possible for our program to launch a second and third season and be broadcast on a better platform."
Cheng Yu nodded slowly, this is indeed a very good idea.
In fact, in this society, all walks of life have their own stars, and they also have the ability to generate their own traffic. However, since they are not from the entertainment industry, this influence often cannot be realized as a means of attracting money.
According to Cheng Yu's understanding, many celebrities from non-entertainment industries will also receive some advertising business.
However, with the same influence, their advertising fees are much lower than those of stars in the entertainment industry.
This is like a sketch in the 1990s between Huang Hong and Hou Yaowen, in which the two played cards with business cards on the train.
Among them, it was mentioned that the top stars from mainland China earn tens of thousands of yuan for appearance fees, while the third-rate stars from Hong Kong and Taiwan earn hundreds of thousands of yuan for appearance fees.
At that time, mainland stars were not necessarily inferior to those from Hong Kong and Taiwan in terms of fame and influence.
For example, the Four Heavenly Kings or the Little Tigers are considered superstars, and their record sales, according to Hong Kong and Taiwan's calculations, are one platinum for every 50,000 copies, and only a dozen or so platinums are considered a big deal.
In mainland China, Li Lingyu, Yang Yuying, Mao Ning, etc., their record sales are all in millions, and this does not include piracy.
At that time, the multi-person collection "Red Sun" represented by Li Lingyu even reached a sales volume of 8 million for a single record, and almost every one of Li Lingyu's records sold more than one million.
Really comparing their influence among Chinese people, Li Lingyu and others are definitely not inferior to those of Hong Kong and Taiwan stars.
But they are not as good as Hong Kong and Taiwan stars in terms of income or other aspects.
Of course, packaging is one aspect, and the economic environment of the country and region is also another aspect, but more importantly, the mainland stars at that time lacked a channel to rationally monetize their influence.
Of course, there is also the factor of comprehensive influence.
Most of the stars in mainland China back then were very influential in the mainland, and almost no one knew them when they went to Hong Kong, Taiwan and other Asian countries.
But this does not affect the fact that they have sufficient influence in the mainland. If there was a reasonable way at that time, they could actually turn their influence into income.
Cheng Yu's previous idea considered celebrities' ability to monetize their fan base, while Tan Wulian expanded it to include all celebrities' ability to monetize their influence.
In this comparison, the monetization capabilities of celebrities in other fields are obviously much worse, which means that they can develop greater influence with less expenses.
If this isn't a good idea, it's not a good idea at all.
…
Cheng Yu didn't speak for a long time.
Tan Wulian was worried that Cheng Yu was thinking about whether the program concept was feasible, but Xu Wanting thought it was very good. Although Cheng Yu was very good, he didn't know as much about entertainment programs as Xu Wanting, right?
Why has Cheng Yu remained silent?
Xu Wanting was also a little surprised. What happened to Cheng Yu? She was very optimistic about Tan Wulian's idea, even if it did originate from Cheng Yu's previous idea.
Is it possible that Cheng Yu felt that Tan Wulian's upgraded ideas offended him to a certain extent?
You shouldn't be so cautious, right?
They didn't understand that what Cheng Yu was thinking about now was not actually about the production and investment of this show, but about the new tasks he had received.
When the second primary task was announced, it was he and Qin Manyuan who confirmed today's meeting with Xu Wanting. At that time, Cheng Yu simply believed that Xu Wanting would be the target of the task. All he could think about was the task of investing in one of Xu Wanting's programs.
.
But just now he confirmed that this mission did not seem to have much to do with Xu Wanting.
But now, Tan Wulian's electron has brought this task back to Xu Wanting.
To put it bluntly, this mission was triggered because of Xu Wanting.
Because Xu Wanting is currently the only one who can provide Cheng Yu with a new investment method in entertainment program production, her company is also the only company currently that can accept Cheng Yu's investment.
In addition, the ideas that Tan Wulian came up with happened to meet the various requirements of the task accepted by Cheng Yu.
Almost all restrictions in the task content, including the task objects and the task itself, have been resolved at this time.
What Cheng Yu can think of is that next, he almost only needs to assist Xu Wanting and Tan Wulian in confirming the list of people participating in the show.
There is no doubt that I must be one of them, and the remaining five people will all come from this show.
However, as mentioned in the task content, task subjects are not allowed to help each other complete stingy behaviors. Cheng Yu is an investor in this program, so I wonder if this will constitute so-called help.
But Cheng Yu quickly confirmed that no matter whether this was considered help from the system or not, he had to have a good deal with the system.
First of all, he is not producing the program. Apart from his role as a program investor, he is just a program participant.
Secondly, the idea of the program was not his idea. At least, the program participants had nothing to do with him. It was Tan Wulian's idea.
Third, Cheng Yu will never help other participants perform stingy behavior on the show.
In this way, it would be too far-fetched for the system to insist on using Cheng Yu to invest in the program and say that he would provide help for these people's stingy behavior.
After all, if Cheng Yu didn't plan to invest in this show, this show would never exist.
Almost all of the restrictions that once caused Cheng Yu a headache have been easily solved.
Since they are celebrities in their respective industries, there is basically no need to worry about the number of fans.
One hundred thousand real fans shouldn’t be too difficult.
Even Cheng Yu himself, Cheng Yu felt that although the total number of fans was more than 300,000, he had not done any publicity, and Weibo would not actively promote Cheng Yu. So among the 300,000 fans
, about half of the real fans should have no problem, right?
…
After a long moment of silence, Cheng Yu finally moved.
He said: "Sister Man, what is your Weibo name?"
Qin Manyuan immediately understood Cheng Yu's intention, waved his hands and said, "I will not participate in a program like yours."
"Let's not talk about this for now. Let me take a look at your Weibo."
Qin Manyuan had no choice but to tell Cheng Yu his Weibo name. Cheng Yu searched it and found that it had more than 200,000 followers.
"It seems like Sister Man is quite active? She actually has more than 100,000 Weibo fans."
"You, a person with more than 300,000 fans, don't talk about me."
"That was an unexpected income for me. It was because of the company that my father and Xiaoyu's father co-founded that the outside world knew that I owned shares in the Du Group, so some reports about my worth appeared. Eventually it was fed back to social media.
I actually rarely go to Weibo."
Qin Manyuan nodded, she understood this.
“Actually, I’m pretty much the same, but the reason why I attracted fans was a project I worked on last year, a capsule apartment project.
At that time, I just thought that many young people in Bao'an and Yangcheng could not afford to buy a house at all. Even if they had been working here, it would be difficult for them to own their own house before the age of thirty.
So a capsule apartment project was developed, the government also provided some support, and the media also helped to brag about it for a while.
After more than a year of development, a total of 50,000 such capsule apartments have been developed.
Although he didn't make much money, he won a lot of reputation for the company.
That’s why my fans come here.”
“Is this capsule apartment still in operation?”
Because Qin Manyuan said that there are only 50,000 capsule apartments. Even if they are full, it will be difficult to exceed 100,000 people. After all, most of the people who buy such apartments are single young people. Even if they have a boyfriend and girlfriend, the other party may not be attracted by it.
Following Qin Manyuan, Cheng Yu was worried that her real fans would not reach 100,000.
Qin Manyuan nodded and said with a smile: "The second phase is already under construction, but now it is not capped or issued a certificate, so it is almost impossible to do pre-sales. What's the matter, Mr. Cheng is also interested in this project and plans to invest some money for me?"
"It's easy to decide whether to invest or not. We'll discuss that later. How many apartments will there be in the second phase?"
"The company's current funds are basically put into the projects you invested in, so there are only 20,000 units in the second phase. If Mr. Cheng is willing to invest, I actually want to achieve 50,000 units."
Cheng Yu felt relieved.
20,000 sets, plus the previous ones, it will be 70,000 sets.
It can basically meet the needs of 100,000 fans.
Even after the previous 50,000 units were sold, not everyone kept paying attention to Qin Manyuan, the developer of the capsule apartment, but the number of people paying attention to the 20,000 units that had not yet entered the pre-sale stage would definitely not be less than three times.
.
It's definitely over 100,000.
Among Qin Manyuan's more than 100,000 fans, the conversion rate to real fans is obviously quite high. At least, in order to get a quota in the capsule apartment, those people must continue to pay attention to her.
A task object has appeared.
Cheng Yu turned to look at Xu Wanting again.
Xu Wanting hurriedly waved her hand: "I am the boss of a program production company, so I will end up in a bad situation myself."
Cheng Yu's eyes lit up and he smiled: "This means that Sister Wanting also has a lot of fans?"
Xu Wanting didn't speak, but Tan Wulian said: "More than one million."
"Oh, so high?"
Xu Wanting said helplessly: "Dead fans account for the majority here. After all, I am half of the entertainment industry. I am a practitioner. For publicity, the company bought 300,000 to 400,000 fans. Don't laugh at me.
In our line of work, there is no one who doesn’t buy fans, otherwise, there would be no such high level of attention.”
Cheng Yu laughed and said, "Buying fans is normal behavior, and we won't despise you for it. But even if you bought three or four hundred thousand fans, it's still a bit high for you. A few hundred thousand or even close to a million, right?"
?”
"On Weibo, I now have a total of over 1.6 million fans.
I bought 300,000 to 400,000 yuan myself. Will it affect others in the same industry and help each other? I estimate that I need 20,000 to 300,000 yuan in this regard.
Less than one million, at least half of it is because the programs we have produced have stars they like, and part of the promotion of our programs will be done through my Weibo.
For the rest, dead fans and fake fans caused by Weibo's own propaganda also account for a large proportion.
Others come to read all kinds of gossip and gossip.
It’s hard for me to have more than 100,000 real fans at best.”
Cheng Yu silently thought about it. Excluding Xu Wanting's modest statement, her real fans would be at least 50,000 or 60,000. And if she went back to talk to the system and confirmed that the definition of real fans was looser, her real fans would probably have been
More than 100,000.
Of course, this depends on whether Cheng Yu can convince the system to agree with his definition of true fans.
Tan Wulian interrupted again at this time: "Mr. Cheng, Mr. Xu must be just being modest. I looked through her Weibo retweets and comments, and I didn't see one with less than 2,000 retweets. There were also several with the fewest comments.
Hundreds of them, and most of the comments are about legal luoli..."
Xu Wanting blushed slightly when she heard this.
Qin Manyuan burst out laughing, stretched out his hand and pinched Xu Wanting's face, Xu Wanting pretended to be angry and slapped her hand away.
"It's legal, hahaha, I originally proposed this statement.
Based on Wanting's face, she is estimated to be over thirty years old, and she still looks like a girl in her late teens. She is too deceptive.
Mr. Cheng, don't listen to Wanting's modesty. Her Weibo already had hundreds of thousands of fans before she promoted her own company.
At that time, who knew she would have a company?
Everyone is here to see the legal luoli.
A charming girl in her early twenties who looks like she is fourteen or fifteen years old."
Xu Wanting said angrily: "Don't talk nonsense!"
"What nonsense am I talking about? Aren't you always very proud of yourself? Did you post your ID card on Weibo? You also used short videos and stills from when you were a host at Bao'an TV as examples to show that you are really second-rate.
A person who is more than ten years old looks like he is fourteen or fifteen years old?"
Xu Wanting shook her head helplessly and said, "But of the hundreds of thousands of fans back then, I secretly bought fifty thousand myself."
The three of them were stunned for a moment, and then burst into laughter. This could be regarded as Xu Wanting's little vanity.
But this is not important. Cheng Yu can now conclude that Xu Wanting's real fans, no matter in every aspect, are designated to exceed one hundred thousand.
In fact, her number of fans is definitely the largest among the four people present.
But precisely because of this, Cheng Yu was a little hesitant to let Xu Wanting join this show.
After all, having too many fans is not a good thing.
