On the Facebook video website, well-known video bloggers are promoting the game Cyberpunk 2077.
"Dear viewers, what I must tell you is that Cyberpunk 2077 is definitely an epoch-making video game, and it has set countless records."
"The highest game development cost, the longest game process, the richest game endings, and the best world view! I can't wait to enter this world to find out!"
…
On a certain commercial platform, it is completely covered by cyberpunk-related advertisements at this moment.
This time Cyberpunk is not only fully invested in development, but also unambiguous in publicity, trying to make this game known to as many people as possible.
This publicity is stronger than ever.
During the Super Bowl, the largest sporting event in the United States, an advertisement is worth millions of dollars, and Yuxing Electronic Entertainment directly placed three advertisements during the Super Bowl break.
But don't worry.
These advertising fees did not cost Youxing Electronic Entertainment any additional funds.
Most of these advertising fees come from funds and resources supported by licensees.
To date, Cyberpunk 2077 has authorized the production of more than 300 peripheral products.
There are everything from affordable products to luxury goods, even cars and more.
A certain tycoon from a big oil country spent millions of dollars to purchase all peripheral products related to Cyberpunk 2077, highlighting a wealthy and inhumane person.
Just from these joint licenses and the share of sales, Yuxing Electronic Entertainment recovered hundreds of millions of dollars before the game was released.
And the return of this capital continues to grow rapidly.
Among them, literary works and comics related to Cyberpunk 2077 will be released first.
Many players who are interested in the world view of Cyberpunk 2077 may not buy other peripheral products, but these literary works and comics will never be missed.
Because this will be a window for them to understand the entire Cyberpunk 2077 worldview.
They will not easily miss the opportunity to understand the world view in advance.
So now there is such a special phenomenon.
Comics and literary works related to Cyberpunk 2077 sold more than 800,000 copies before the game was released, and this sales volume continues to increase.
These stories are all personally participated by Zhu Yuxing, who gives the general direction of the story, and then invites well-known science fiction authors and cartoonists to participate in the creation, bringing the world view of Cyberpunk 2077 to life.
Advertising, video blogger promotion, peripheral derivative sales.
As a result of the publicity and promotion, the cultural craze in the United States and other major countries seems to be focused on cyberpunk itself.
For a time, cyberpunk-related cultural works also exploded like a blowout.
In the past, many people simply took advantage of the popularity.
And it is difficult for this kind of people who simply ride on the popularity to survive with so many excellent works. On the contrary, cyberpunk culture itself begins to flourish.
As for the initiator of all this, the game Cyberpunk 2077 itself, is the biggest beneficiary.
"Hey, kid, do you know about cyberpunk?"
In a relatively remote small country, a middle-aged man returned home after a busy day and asked his child a question that he would hardly ask in the past.
A young man in his early twenties heard his father's question and immediately turned his head in confusion: "Cyberpunk? Dad, where did you hear this?"
"Well, the co-workers around me have been talking about this a lot recently, saying that this thing is very popular recently. If I don't understand it, they might even think I'm too tacky, so I should at least understand it."
"I really didn't expect you, dad, to be interested in this thing, so let me explain it to you. Cyberpunk is a form of cultural expression, and the one that best expresses the characteristics of this culture is a game called
Cyberpunk 2077!”
"Cyberpunk 2077? Oh yes, I remembered it. One of my coworkers once said this. Is this a game?"
"That's right, Dad, let me tell you, this game is super popular now! If you are interested, how about we try it together? In this way, you can also understand this culture better.
I can also have some fun chatting with my co-workers.”
"Well...that makes sense, let's have some fun today."
"Um...this isn't possible right now, because the game hasn't been released yet."
"What? How can a game that hasn't even been released become so popular?"
"Dad, this is because you are ignorant. Let me show you a video. You may not be able to fully understand this video, but you should at least understand how interesting this is!"
The young man ran to the laptop not far away, took it over, and then entered the Facebook video URL.
"Dad, you have seen some of the games I play before, right?"
"Yeah, but I can't understand those things, they're too complicated."
"Actually, video games are not complicated at all. As long as you pay a little more attention, you can understand the charm of video games. I dare say that if you, dad, have played some famous video games, you will definitely have tears in your eyes!"
"With tears in my eyes? Haha, I am already over 50 years old. I have never seen any big storms or waves."
The middle-aged people were a little dismissive.
"Anyway, you should watch this video first."
The young man pulled up the original promotional video for Cyberpunk 2077, and then put the screen in front of his dad, letting him see with his own eyes what today's video games are like.
"In 2077, the city I live in was named the worst city in the United States..."
…
"This place is full of dreams...and I am the one chasing dreams!"
The music in the video is a bit harsh, but it can easily stimulate people's adrenaline.
"This is... a game screen?"
"That's right, at least 90% of the pictures here are scenes from the game."
"Is it the pictures from the games you played before?"
"This is different, Cyberpunk 2077 is definitely the best!"
At this moment, the young man looked a little fanatical.
"This looks... really good. It seems a bit interesting. It feels like watching a movie."
"This is much better than the movie! Let me tell you, Dad, when this game is released and we play it together, it will definitely make you happy. Then you will understand why I like video games so much!"
"I don't feel any great excitement. I just want to have something to talk about with my colleagues so that I won't be isolated. As for how the game is going, we'll talk about it then."