What kind of promotion method is most suitable for a game like this?
Zhu Youxing had already made plans from the beginning.
The ads that invested money in the beginning were actually to buy the smoke bombs released by Mickford.
The strategic role is greater than the propaganda role.
After the game is launched, it is the real promotion moment.
One month before the development of the game was completed, almost all the anchors who live-streamed video games on the Facebook platform had received an advertising invitation.
The requirement of this invitation is to continuously broadcast the Fortnite game within a week.
Regardless of the influence of the anchor, you can receive this advertising invitation. Of course, the quotation of each anchor is different.
Zhu Youxing's memory is very deep. At least half of the credit for the popularity of PlayerUnknown's Battlegrounds in his previous life was given by the online broadcast.
Since it is already a successful strategy, is there any reason not to use it?
In fact, it’s not just the anchors who play games.
Anchors in the living area, entertainment area, and even the music and dance area have received similar advertising invitations.
The impact of live streaming has not yet been fully explored.
Zhuyouxing has tried to use anchors to promote some games before.
However, many people later mistakenly thought that the influence of Youxing Electronic Entertainment itself was amazing, and the influence of the anchor's live broadcast was secondary.
It just so happens that these anchors can save some money for publicity while they themselves are not very aware of their own value.
Dorothy, a small transparent anchor from the music and dance area live broadcast, exhaustedly completed the day's live broadcast task.
She is the lowest-level anchor, very inconspicuous.
In today's diverse society, her figure and appearance are not that outstanding and dazzling, especially in this music and dance live broadcast area where there are many people, Dorothy is an almost transparent existence.
Fortunately, she still has at least dozens of loyal viewers, and their support allows Dorothy to barely maintain her live broadcast job.
She actually didn't know what she could do.
Live streaming should be the only thing she dares to do in this society.
And it is because of her socially fearful nature that she deliberately covers her face even during live music and dance performances, which makes it even harder for people to discover her.
She was tired and no longer wanted to touch the computer after finishing her work.
But just then a prompt pop-up window appeared.
That is a business negotiation short message from the Facebook backend.
Due to the mature operation of the Facebook live broadcast platform, advertising reception and distribution also have a very smooth operation mode.
Even a little-known anchor has the opportunity to get an advertising promotion task order.
Facebook calls this a strategy that benefits low-level anchors, which can greatly stimulate the enthusiasm of low-level anchors.
In fact, this method is indeed very effective. So far, Facebook has relied on this method to discover many excellent anchors.
It can make money, the anchors are very popular, the live broadcast platform maintains its first position in the industry, and other fields are not far behind. They have achieved first and second market positions in their respective fields. Facebook has also become the top ranking company in the United States, second only to the Morgan Group.
enterprise.
Dorothy jumped out of bed as soon as she saw the business negotiations in the background.
Advertising invitations represent money coming in.
This can be regarded as a benefit besides live broadcast. She was lucky enough to be selected several times in the live broadcast industry, and she received an extra income as a result.
So she didn't hesitate much when she saw the advertisement invitation.
"Nintendo Live Invitation? You need to continue live broadcasting within one month after the release of the "Fortnite" game, and the one-month advertising remuneration is US$10,000."
Ten thousand dollars.
Dorothy's eyes lit up instantly.
Her usual live broadcast income is about three thousand US dollars a month.
The highest record was earning $5,000 in one month.
And this advertising fee is directly paid to 10,000 US dollars, plus the live broadcast income she can earn every month, it should be no problem to earn 13,000 to 4,000 US dollars this month.
She immediately accepted the invitation with a sunny and sweet smile.
This advertising fee is almost a drop in the bucket at the company level.
But for a low-level anchor like her, it is a timely help.
During the same period, thousands of low-level anchors received similar invitations, and their tasks were all the same, which was to continue playing "Fortnite" within a month after the game was released.
It’s not difficult at all, right? They usually have to live broadcast anyway, and the content of the live broadcast is actually not too important. What they mainly earn is the low-level anchor subsidy issued by the Facebook platform, as well as a small amount of user rewards.
These anchors agreed to the invitation without hesitation.
They even want to live stream the game now so that they can put the $10,000 into their pockets as soon as possible.
But unfortunately there is still a month left before the game is released.
And those more influential anchors each received an advertising fee that they were very satisfied with, and they also needed to play Fortnite for a month as required.
Even if you get sick from playing, you still have to play and don't stop.
If you stop, all advertising fees will be withheld.
Then, a month passed quickly, and everything seemed calm on the surface.
Surui Electronics reacted more strongly to this.
Because they are always keeping an eye on the trends of the company Nintendo.
What they didn't expect was that Fortnite, developed by Nintendo, was launched in just three months.
This is just a game that took more than a hundred people to complete.
Can a game like this... be a good game?
People inside Surui Electronics are a little skeptical.
Some people began to feel that it was not the independent game producer who was planning to defraud the old man Lorenzo of his money.
Calculating his age, Lorenzo should be almost eighty years old, right?
Maybe he was confused for a moment? Otherwise, how could a normal person do such an outrageous thing? How could he just throw money in without asking for anything in return?
I'm afraid that 30% of the equity will be completely cooled down.
At this point, Surui Electronics has also relaxed a little.
After all, this is indeed a bit unbelievable to say.
The early publicity was so intense, as if this would be a masterpiece.
But the total development period is only three months, which is really outrageous. It has no potential to become a top-notch masterpiece.
In fact, Zhu Youxing doesn’t expect Fortnite to have the capabilities of any top masterpiece.
The strength of this game is its ability to spread.
This game has somewhat mixed reviews in terms of reputation, but it just can't handle the steady influx of new players.
Then in the later period, it relied on season story modes and the linkage of various brand IPs to keep the popularity of this game at a high level.
From the beginning, Zhuyouxing’s positioning for this game was to be influential, and then the ability to make money, and to be influential enough to convince everyone.
Let everyone think that it is reasonable for this company to acquire Mickford's game department, and it cannot be acquired at a too high price.
Everything is just for the sake of paving the way.