When encountering obstacles and difficulties, Zhu Youxing never wants to wait for the situation to develop, but at least do something.
Unless he has anticipated certain obstacles and difficulties in advance, they will slowly get better by waiting.
He had to find a way to find out the reason for the Pokémon's suspected acclimatization.
Pokémon itself has its own attractions, but the first generation of Pokémon did experience a period of sluggishness, and it was only later saved through some marketing methods.
However, Zhuyouxing has already put all kinds of marketing in advance, laid out animations in advance, and released more advertisements in advance, but the effect is not very good.
He decided to take a closer look.
"President Zhuyou, the ratings of Pokémon are around 17%, which is considered to be above the halving line. Our TV station will definitely not halve it casually because of this, but if there are better results, I can also make it easier
We are responsible for our shareholders. Will the animation and game linkage you said can effectively increase the audience of both parties really work?"
On the phone, Kubo's direct subordinate at the production bureau was reporting the anime's ratings to Takeyusei.
"I will get help, but the prerequisite is that the production must be good enough."
Kubo's subordinate quickly assured: "President Takeyu, you can rest assured that our production bureau has allocated dedicated manpower to produce this animation. The Dragon Quest we collaborated with before was also very popular."
Zhu Youxing replied: "I'm not worried about this, but there's no need to rush. You can wait patiently now."
Zhu Youxing comforted the manager of the TV station production bureau, and then began to think about what to do next.
Do some marketing activities about Hidden Pokémon Mew in advance?
Zhuyouxing intends to let players slowly discover dreams by themselves.
But that kind of thing depends on the probability.
Looking at the Internet now, there is no relevant news in some public media platforms, and according to my deliberate settings at the time, Mew has not been discovered by the players.
Directly announcing the hidden information of the dream may indeed stimulate some players' interest in collecting, but Zhu Youxing believes that there will be sales due to this increase, but it will definitely not be large.
Zhu Youxing once again looked through the sales data and the results of the online private survey, trying to find any breakthrough points.
However, after searching for a long time, there was still no result.
Zhuyouxing had no choice but to continue investing in publicity funds first, and then appease its employees so that they could settle down and continue developing the next film.
The many previous successes seem to have made employees a little impetuous, which makes them feel that the first-party sales of the first-party games they develop always are good.
But this time it was obviously lower than expected, and they seemed slightly demoralized.
However, Zhu Youxing has always been very calm and did not have any big reaction because the sales volume was lower than expected.
This is actually the most common thing that happens when games sell poorly.
For example, in the film industry, a giant film company often relies on a few hit movies to raise funds, and then fills the hole of a few film and television dramas that are losing money.
Many film companies don't have an obvious conclusion on what kind of movies will be successful. They all have to go through practice, and the audience is very difficult to serve.
The same goes for gamers. They are also difficult to coax. If we don’t produce high-quality games, it will be difficult for them to buy them.
Games that can make money attract more people from later generations who only have fragmented time. Today's children at least don't have much such spending power. They value the durability and fun of the game more.
The success of Pokémon in the past life had a certain degree of chance. If you relied entirely on this chance, it would be too passive. You must take the initiative to solve the problem and use all the more successful marketing experiences in the previous life.
Zhu Youxing took out a paper and pen and began to recall the successful publicity methods in his previous life.
"The live broadcast anchor promotes this pass. The Internet in this world has just begun to flourish. The live broadcast network speed cannot be increased. We must wait for at least another ten years."
"Product authorization linkage? This can be done, just write it down in a notebook first."
"Game community operation, creating an excellent community discussion ecology, and increasing player stickiness, well, it seems possible, but there are not many children online, so this should be listed as an alternative."
"Select lucky ones among the children, let them become opinion leaders, be the first children to own a sufficient number of Pokémon, become the most popular children, and then expand their influence."
…
Zhu Youxing writes one by one. Occasionally, he will mark some of his ideas with asterisks, preparing to implement them accordingly, while others will be put aside temporarily.
Some publicity and marketing methods are temporarily useless now, but that doesn’t mean they won’t be used in the future.
For example, the publicity and promotion of live broadcast anchors will definitely be used in the future when the live broadcast industry becomes popular.
After roughly writing a series of promotion plans, Takeyusei called Natsume Yasutaka in.
"President, you are looking for me."
Natsume Yasutaka has been quite busy recently, mainly because of Pokémon marketing.
However, the response in the end was not particularly enthusiastic, and he also felt it was a little regrettable. He had obviously made a lot of efforts, but even if there was no good result, he was still having a headache.
Zhu Youxing nodded, then handed over the schedule he had written and said: "Take a look at this. If you think it's OK, make arrangements according to the above. If you are short of money, let me know and I will spare one billion and two."
One billion yen in promotional expenses is still affordable.”
Now Zhuyouxing has a lot of money. If a game sells four to five million copies, it will make a profit of at least one to two billion. This does not include the current revenue from third-party manufacturers. In fact, it has gradually
It’s more money than I can make from developing my own games.
Natsume Yasutaka took over the plan with confusion. It was full of various promotional and marketing methods and details. Basically, you just need to follow this plan and it doesn't take any brain work.
"Oh, by the way, I forgot one."
At this time, Zhu Youxing heard something again, and quickly picked up the pen again and started writing on a piece of white paper.
Natsume Yasutaka also patiently looked at everything on the schedule, and the more he looked at it, the more frightened he became.
The cost of completing this set of marketing is not low, but if it is really implemented according to the above, I am afraid it will be the ultimate marketing strategy.
Wait, President, why do you know so much? Have you ever studied it before?
He glanced at Takeyusei strangely, who happened to have finished writing the plan, and then handed a new plan to Natsume Yasutaka again.
"This must be arranged as soon as possible. If you are short of money, tell me. The most indispensable thing now is money."
There will be huge investment in video games in the future, but now the money is just eating away at dust. It is true that he wants to have enough reserve funds, but he also understands the effect of letting money flow, and just ensures that the reserve funds are within a certain range.