Located in the busiest street in Chiyoda District, Tokyo, it has all kinds of fashionable products that are currently popular.
The latest electrical appliances, the most popular electronic products, as well as a variety of novel maid cafes, entertainment halls and other stores are all located on this street.
This is also Akihabara, known as the holy land for otakus in later generations.
Today, a store in a fairly good location is being renovated. From the outside, it seems to be a restaurant, which is quite common on this street. However, what is interesting is that the sign of the restaurant is a
Huge yellow lightning rat image.
This image is already very familiar among girls.
Many of the Tamagotchi in their hands are raising this yellow-skinned mouse.
Because of her cute image, she is very popular among girls.
And every girl passing by would stop for a moment, curiously discussing what this store was about.
"Uncle, are you planning to open a restaurant here?"
Finally, a girl plucked up the courage to walk over and ask questions.
The worker leader who was rushing to work turned around, smiled and said: "Yes, it is a restaurant related to games. We are working hard to decorate it. Maybe you will be able to see the whole store in five or six days."
After saying that, the team leader took out a creased promotional paper from his briefcase and handed it to the girl.
"Take a look at this. You should understand what's going on after reading this."
Related to games?
The girl took the promotional paper and thanked her politely. Then several friends who were traveling with her came over and looked at the paper curiously.
On the promotional paper, there is a big Pikachu.
The Pokémon Restaurant is about to open grandly, and everyone is welcome to visit.
It turned out that it was really a restaurant, and it was a restaurant related to these little animals, which immediately caused the girls to discuss it.
"What does this Pokémon mean? What does it have to do with Pikachu?"
"I heard my middle school male classmates say that Pokémon seems to be a video game they are playing."
"Huh? Are boys interested in little animals like Pikachu? Are they also playing Tamagotchi?"
"No, it doesn't seem to be the same, but anyway we can wait a few days for the opening to come and have a look. What do you think?"
"Okay, okay, look, this dish looks delicious."
A girl pointed to a yellow cake dessert on the front poster, which looked very tempting.
At this time, the girl turned over the promotional poster again, and on the back were printed a variety of desserts, drinks, etc. related to Pokémon. They were colorful and looked very good, and many girls had stars in their eyes.
In particular, they noticed that the average price of these desserts and drinks was quite low.
A cup of yellow juice drink called Lightning Pika only costs 300 yen a cup.
A small yellow glitter cake only costs 500 yen, which can be said to be quite cheap in a high-consumption environment like Japan.
"Wow, such a cheap price, it seems we must come!"
"Hey, wait a minute, please read the instructions below."
At this time, a girl noticed that there was a small paragraph of inconspicuous explanatory text below.
"The above prices require customers to hold a GB game console and a Pokémon cartridge to enjoy the discount. Each customer who enjoys the discount can bring a companion to enjoy the discount."
"Ah? If you want to enjoy this preferential price, you still have to buy that GB, but that's something only boys have."
"Well... I actually have GB and the Pokémon game."
At this time, a girl among the girls raised her hand.
"Eh hey hey? Do you have GB? Why do you have GB? Isn't that something only boys play with?"
The girl who raised her hand was confused: "Why do you say that? I think it's fun."
"Forget it, dear, how about we meet up for a meal and a drink in five days?"
A group of girls immediately turned into a flattering look, trying to please the girl with gb, and then they were running and dancing with laughter, and soon disappeared at the end of the street.
"Hey, it's great to be young." The worker leader sighed, and then continued to supervise the progress of the decoration.
In addition to a Pokémon restaurant that is about to open here in Akihabara, similar restaurants have also been opened in two other areas in Tokyo where there are many young people.
The restaurant's promotions are almost the same. As long as you have a GB game console and a Pokémon cartridge, you can enjoy discounts and bring one person with you.
Moreover, in the promotional poster, it is also written in detail that there will occasionally be some Pokémon-related activities in the restaurant, and if you complete them, you will also get some additional rewards.
This kind of reward promotion for players quickly produced good results.
After selling more than 200,000 in the first week, sales immediately dropped to less than 50,000 in the second week, but quickly returned to the weekly sales figure of 100,000 in the third week.
After all, as long as you buy a Pokémon game, you can eat cheap food in designated restaurants. Not many people will refuse this temptation.
In addition to this, there are also prize collection activities for Pokémon.
If you capture a certain Pokémon within the limited time, you can go to the designated place to receive an exclusive gift.
There is also a super grand prize at the end.
A gift from dreams.
As long as the dream is captured within the limited time, game players will receive free game rewards from the first party of Youxing Electronic Entertainment for a year, which will be mailed to the winning players as soon as possible every month.
The publicity effect seems to be somewhat immediate.
Players who were originally not interested in Pokémon gritted their teeth and bought a Pokémon game.
Even if you can't catch the best Mew, you can still get prizes for catching other designated Pokémon.
Compared with investing too much money in advertisers, this kind of publicity that directly rewards players seems to be more effective.
Recently, Oda Chong has discovered that all his friends who own GB have started playing Pokémon.
Obviously they had no interest in it before.
This kind of game actually requires a little patience. Pokémon games have never been very attractive at the beginning.
But after the short boring period passed, the fun slowly emerged.
"Tian Chong-chan, do you have any mini dragons there? I'll trade them with you!"
"No! I still want to exchange it for gifts!"
"Oh, Tazhong-chan, you are the best! A girl I like really wants a mini dragon doll, but this is not for sale. You can only use the mini dragon Pokémon to exchange for gifts. Please! Just help.
This time! I’ll trade ten Pokémon for you!”
Tian Chong looked disgusted: "Last time, you said you would trade ten Pokémon with me for the Fire Eevee that I worked so hard to cultivate. Then what did you give me ten? Ten pieces of garbage. I won't trade with you again!"