When Hayakawa Ueto announced the price of the new handheld console, Takeyusei suddenly remembered a very famous scene in his previous life.
One of the most memorable scenes in gaming history.
In the original world, Sega and Atari still had a small market share, while Nintendo dominated the entire market.
Then Sony released its first-generation home console product. At the press conference, the host only said a number.
299.
This represents the selling price of this new game console.
In the original world, the general price of a game console at that time had increased to more than three hundred dollars, and most people actually accepted this price.
But suddenly Sony entered the market and lowered the price to $299.
Fortunately for Nintendo, they have a god-level game lineup.
But Sony's punch directly killed Sega and Atari, which still had some market at the time, and these two companies completely lost the chance to turn around.
This is a price war, just like this.
Zhu Yuxing, who had memories of his previous life, wanted very much to recreate the classic scenes from his previous life at that moment.
The total cost of my handheld console was ultimately controlled at around US$170.
But he directly stated the price of $149.
This is equivalent to a loss of twenty-one dollars on the sale of one unit.
If 100 million units were sold, wouldn't it be a loss of US$2.1 billion?
Of course, this account cannot be calculated like this.
It will probably be three to five years before 100 million units are sold.
In this world, processor performance also follows Moore's Law, which means that processor performance doubles every eighteen months, but the price remains the same.
And my own handheld console is ready to be sold with unchanged performance for more than five years.
As long as the performance remains unchanged, the annual cost of handheld consoles will decrease based on the reduction in mass production scale and chip costs.
Selling one unit this year may result in a loss of US$21, but next year, the loss may be less than US$10, and in the third year it may even turn around to make a profit.
In the previous life, China's Xiaomi followed this path. Of course, it liked to play monkey. When it was losing money in the early stage, it engaged in hunger marketing to reduce losses. It could also continue to attract attention, and then wait for two, three months or even half a year.
The cost is reduced and the goods can be distributed to make a profit.
Of course, these are irrelevant, video games are the most profitable thing.
If the sales are done well, the entire loss can be made back that year through video games.
In this way, the market is won, the reputation is won, and profits are won. Players are happy, and so are themselves, a win-win situation.
So I feel very confident when talking about the $149 Bamboo Star.
There is also the reappearance of old jokes, which is a very famous scene. Isn’t this very cool?
And the feedback from players is quite real.
They screamed on the spot.
Compared to the mediocre response from Surui Electronics next door just now, it is a stark contrast.
As for the game release?
Screw the game releases. Players want to see me broadcast videos for you, so I don’t even need to appear.
And now Zhu Yuxing can confidently say that even if he doesn't show trailers, players will decisively buy some specific series of works without any hesitation.
Zhu Youxing walked behind the scenes, and the staff behind the scenes were also shocked.
It was the fastest launch they had ever seen.
It ends after a series of numbers.
Not to mention their staff.
The audience and reporters haven't even warmed up their butts yet.
What about the duration of the subsequent press conference?
Of course, there is nothing to do. There are enough trial machines in the venue. You can go and try them out, and there is no need for me to talk nonsense.
The Legend of Zelda and Super Mario were originally prepared, but now that most players have had a premonition that there will be a new Super Mario game, there is actually no need to promote it themselves.
The Legend of Zelda, on the other hand, can be better promoted in the future.
Complete players are very satisfied, quite satisfied, extremely satisfied.
The new handheld console next door looks great, but the price is 249
The new handheld console from Youxing Electronic Entertainment has a larger screen and a slightly worse picture, but it only costs 149.
It is actually difficult for normal people to see this subtle difference in the picture.
It is only possible to see these differences unless two game consoles are placed together and playing the same game at the same time.
Moreover, a big screen is justice.
The Yuxing Electronic Entertainment is a full 1.2 inches larger.
To give an inappropriate example, this is like a bra cup, everyone understands it.
Three minutes have passed since Zhu Youxing left the stage, and the players at the press conference were still shouting excitedly. This is enough to prove the impact this price has brought to them.
The presentation of this press conference was also very dramatic.
This is simply the best press release ever.
All the reporters even forgot to pick up their cameras to record and take photos, and then it was over.
Many reporters were dumbfounded on the spot, and then hurriedly asked their colleagues to ask for a photo or video of the incident.
It’s okay to buy it at a high price if you really can’t.
Then the smart reporter took his mobile phone and started editing the manuscript on the spot.
Ten minutes later, Yuxing Electronic Entertainment's dramatic press conference was posted on the Internet.
Three numbers made the players go crazy and shouted loudly on the spot: "Take my money, I want to buy a game console now!"
What was the response?
What kind of terrifying effect is this?
No one dared to think that the press conference could be held like this.
No, maybe someone has thought about it, but no one dares to take such a risk.
Because other companies need to be responsible to shareholders and shareholders, they must satisfy shareholders as much as possible.
But Zhu Youxing does not need to be responsible to anyone. If he is happy, he can dismantle the company, and no one can fart.
Many company bosses who saw this scene had red eyes.
They are not jealous of Yuxing Electronic Entertainment because of the huge response achieved by the three figures.
They are jealous of Youxing Electronic Entertainment and do whatever they want.
To be honest, many CEOs have gradually transformed into slightly more advanced wage earners as their companies expand.
In this process, they continue to raise funds and transfer rights in exchange for a larger market.
At the same time, they have gradually lost their freedom, and they can no longer control the companies they founded as they wish.
But seeing Zhu Youxing's free and easy look and confident expression, they were most jealous of him.
I think we also had this confidence back then.
But now we have more responsibilities, and they can no longer do such a thing.
I really hope I can do the same thing again.
Even if I resign because of this...well, let's forget about this. Making money is still important. Put freedom and other things aside for now. It won't be too late to gain freedom after retirement.