The submitter of this sales data was not someone from the statistics department, but Minoru Matsuhashi.
Matsuhashi believes that the value of Yuxing Electronic Entertainment is not much worse than that of top game producers.
It is because of Matsukashi that the management is particularly smooth. She can always solve most of the management problems, allowing Zhu Yuxing to concentrate on game production and development.
Now the U.S. market has been basically stable, and it is probably a three-legged state.
Youxing Electronic Entertainment occupies the majority of the market, and then the shooting games and role-playing online games under Huck Brown, the former CEO of Lierda and now Brown Entertainment, occupy the market segments, and then Surui Electronics follows the example of Youxing Electronic Entertainment in Deeply engaged in multiple game categories, they and Brown Entertainment probably occupy about 30% of the U.S. market.
This is already the ultimate that Youxing Electronic Entertainment can achieve.
If the market share continues to rise, the U.S. government may become wary and nervous again.
They have experienced the period when Japan dominated the American market, and the Americans obviously do not want this to happen again in Japan.
At that time, the U.S. government will probably directly file an anti-dumping lawsuit and impose a heavy fine on Youxing Electronic Entertainment. The share of about 70% is just right, and it will also give other peers a chance to breathe, so as not to be completely beaten to death. , it would be hard for the US government to find a reason to let Youxing Electronic Entertainment become the dominant player.
Under such circumstances, Minoru Matsuhashi believed that it was no longer necessary for him to continue in the United States.
So she set her sights on a new market, namely Europe.
Before this, Europe has always been a market that Youxing Electronic Entertainment did not pay much attention to.
It’s not that people in Europe can’t afford games, it’s just that Europeans have always been less interested in video games.
A popular role-playing game will often hit a wall in Europe and will be very acclimatized.
Neither Japanese nor American role-playing games can achieve very good sales.
The third-party game companies loyal to Yuxing Electronic Entertainment have not had good results, so gradually many companies are not particularly concerned about Europe.
Similarly, Surui Electronics has almost no market in Europe. Surui Electronics has tried many times before, but with little success. In the end, it simply gave up on the European market and only treated it as a supplement. However, Youxing Electronic Entertainment was no better. Few, at least there are games that are popular.
However, what is a little surprising is that the most popular game is not a game from Youxing Electronic Entertainment, but a realistic first-person shooter game from Brown Entertainment. More than three first-person shooter games have been released in the past few years, and they are popular in Europe. To be able to achieve sales of more than two million is very impressive.
Yuxing Electronic Entertainment has at least the Mario series of works that are suitable for all ages, so they are popular. In addition, Europeans are also particularly fond of racing games. The sales of Mario Kart and the more realistic style of Need for Speed are very good. , the second best-selling product is the football game.
Last year, the number one selling game in Europe was Mario on GSL, with sales of around 1.3 million, followed by Mario Kart and Need for Speed, both around 1 million, and finally Yuxing Electronic Entertainment A semi-realistic football game produced.
Just like people in the United States are very passionate about rugby, or Japan is crazy about baseball, Europe, especially the United Kingdom, also has an extraordinary love for football.
A series of football competitions such as the Premier League and Champions League are very famous in the world, not to mention that FIFA is also headquartered in Europe, which determines the countries and regions of the World Cup every four years.
In addition to submitting these game sales data, Minoru Matsuhashi also attached a paragraph of her evaluation of the European region.
She believes that this is a very potential market, but the potential has not been fully tapped so far. In Matsuhashi Minoru’s description, Matsuhashi Minoru believes that game types that are more popular in Europe can be developed, so as to completely
Open the European market.
"Is the game genre popular in Europe?"
Zhu Youxing tapped on the table and fell into thinking.
Then choose FIFA.
He remembers clearly that the FIFA series is very popular in Europe, especially the UK.
This new year product earns more than two million sales in the UK every year.
In addition, FIFA also has an in-app purchase system, which also makes a lot of money in Europe.
So if you want to open up the European market, football games are definitely the best choice.
This is a top-notch sports game that can beat Call of Duty, which is also a new year product. It is indeed of great development value.
So, just choose this. It can be used to train the development team in the United States, let them get familiar with the development of new game types, and lay the foundation for future super-large sandbox games.
There is indeed great potential to release a top football game in Europe, and Minoru Matsuhashi has a pretty good vision in this regard.
Since she hopes so much that she will launch a football game to open up the market, then it will be done.
Takeyusei immediately picked up the phone and dialed Minoru Matsuhashi's number.
It's almost time to get off work now. In the UK, Matsuhashi Minoru should have just woken up. Of course, based on Takeyusei's understanding of Matsuhashi Minoru, she would probably get up at three or four o'clock in the morning, and then be busy until eight in the evening.
Don't stop until nine o'clock or even eleven or twelve o'clock.
This is a very crazy woman who works very hard to gain recognition and success. No matter how she tries to persuade her, it is useless. For this reason, Takeyusei can only provide health protection for Matsuhashi Minoru as much as possible, such as hiring a full-time health professional.
Chefs, full-time cooks, etc.
It is because of Mitsuhashi Minoru that he can ignore the company's management and operation problems and leave everything to her with confidence. Takeyusei doesn't think he will be lucky enough to find another Matsuhashi Minoru, so this
It must be protected.
Of course, I still have to call Minoru Matsuhashi now.
After Takeyusei dialed Minoru Matsuhashi's number, he only waited for about three seconds before the call was picked up immediately.
"President, have you read the information I submitted and are you ready to respond?"
Matsuhashi Minoru asked the question she wanted to know most straight to the point.
Zhu Youxing was a little helpless. This woman was really crazy at work. Of course, she was almost the same when she was developing games. It can only be said that both parties are half-matched.
Zhu Youxing said: "I am indeed preparing to reply, but before that I want to ask if your body is still able to bear the food? Recently, I heard from the health practitioner that you are shortening your rest time again and be careful of sudden death."
"I'm fine." Matsuhashi Minoru's tone was very calm and calm. She really didn't care about her body at all. As long as she could still move, she probably wouldn't stop, just like clockwork that has been wound up.