Minoru Matsuhashi is a standard success-driven person.
As long as she succeeds, she will gain inner peace and satisfaction.
Minoru Matsuhashi is a leader among this type of people.
She will not be satisfied with success once or twice, she hopes that she can continue to succeed.
Matsuhashi said in a very sincere tone on the phone: "President, I need your help. You are the best at game development, so I hope to get your most professional advice."
Zhu Yuxing replied casually: "You want to ask me what kind of games are popular in Europe, right? But I think you can guess it."
Matsuhashi replied without hesitation: "I probably have a little rough idea, but I am not a professional game developer, so I dare not draw a conclusion directly,"
Zhu Youxing smiled and said: "This thing is not that complicated. Don't think of it as too special. This thing is actually very simple. It is just what people like the most. Let's talk about your own opinion first.
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Matsuhashi Minoru paused, collected his thoughts and then began to say: "Then let me start. The data I have seen in Europe so far is that first-person shooting games are very popular, especially war-themed ones. They seem to
I really liked it, so I was thinking that maybe I could start from this aspect and develop a game like this."
Zhu Yuxing nodded: "Go on, besides first-person shooting games, what other games can Europeans welcome?"
"Besides shooting games, the only thing I can think of is football games. Just like baseball-type games are very popular in Japan, football games should be best-selling in Europe."
This time, Matsuhashi Minoru spoke to Takeyusei's heart.
He just wanted to see if Minoru Matsuhashi had similar ideas to his own and was planning to develop a football-type game.
Sure enough, Matsuhashi Minoru's insight is still very keen. She has discovered right away that this type of game is the most popular among Europeans. The sales of football games in other regions are the same. They are popular but definitely not top-notch.
Game row.
But it’s different in Europe, especially the UK. The annual New Year’s FIFA game can sell more than two million units in the UK. If sales across Europe are included, it is estimated to sell more than five million units.
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It is precisely because of such terrifying sales that EA was willing to spend 1.5 billion per year to buy FIFA's exclusive game naming rights. If other manufacturers want to get involved, they will use the most violent methods.
fight back.
Of course, it is not enough for a game to obtain exclusive naming rights. If the game is not fun enough, players will not be able to buy it. Therefore, FIFA still has two brushes in terms of game experience.
When it comes to gaming experience, we have to talk about another manufacturer.
At that time, Konami in Japan was also developing a football game called Live Football.
Live football can also be said to be a game that left a deep impression on Zhu Youxing’s childhood memories.
Later, many people became more and more fond of Fifa because live football itself did not want to make progress. The gameplay of the game and the intelligent system of game NPCs were very rubbish. Sometimes they would deliberately increase the difficulty of the game, even to the point of electronically blowing black whistles, which made people feel uncomfortable.
The player experience of live football is getting worse every year.
But a long time ago, EA’s FIFA was simply unable to compare with live football.
It was not until later that EA frantically studied the advantages of live football, abandoned the various shortcomings of live football, and then found its own path. By the time Zhuyouxing traveled, FIFA had become the most successful football game in the world.
More than 10 million sales are made every year, 70% of which comes from digital sales, which means that 70% of game sales belong to EA, and the game also has a cheating in-app purchase system.
This in-app purchase allows you to draw card packs to purchase various star cards, and then form your own fantasy team. EA also makes a lot of money from this.
The in-app purchase also left a very deep impression on Zhuyouxing, but this is a relatively negative impression.
If he develops it himself, in-app purchases may not necessarily be avoided, but he prefers to launch products similar to League of Legends skins that have no impact on the game experience, which is tantamount to taking the bait.
"President, in addition to football, I also think racing games are also very popular, so if possible, I hope we can develop three types of games at the same time and jointly conquer the European region through three top games."
Minoru Matsuhashi looked eager.
She was successful in the United States. This time she came to a new area and began to think about new successes. If she wants to succeed here, the game must first adapt to this land. The previous Japanese-style RPGs are not available here.
Not popular, even European and American style role-playing games like Dragon Treasure are not very popular. On the contrary, the Guns, Cars, Balls and Iron Triangle type games that the president often mentions are more popular.
Now that the market research has been determined, what is left is that Matsuhashi Minoru hopes that Takeyusei can also provide help to help the company go further.
All of this was done by Minoru Matsuhashi for the development of the entire company.
She thinks it would be a pity to just give up on the European market.
Zhu Yuxing nodded silently. What Matsuqiao said was actually quite right and reasonable on this point.
Zhuyouxing also thought about developing a football game before.
But it seems that just being a football game may not necessarily win the love of most players immediately.
The three axes of gun, cart and ball must be swung at the same time.
So... develop three games? And also the top game of Gun Car and Ball?
Can current companies find so many people to develop?
This is a rather serious problem.
Even though gun, cart and ball games are just the third most popular game, they consume quite a lot of human resources.
As Gun Car and Ball games become more and more mature, the competition is no longer just about gameplay, but also about the continuous improvement of the authenticity of Gun Car and Ball games.
This allows players to increasingly believe that the gun, car, and ball type in the game is the real world.
Infinitely close to reality, yet transcending reality, this requires the support of a very large amount of data.
And this data changes every year and is not static.
It's really a very complicated thing.
For example, players in football games, each different football player has a different personality and playing style.
Of course, in the early days of ball games, players were not particularly picky in this regard. They were very happy to be able to control their favorite football stars to gallop on the green field.
However, if the football star's playing style and numerical values can be made as perfect as possible, it will greatly increase the player's sense of immersion.
And the more detailed the numerical values are, the more likely they will eventually become the official reference document of the football league. Many football stars have been dissatisfied with the numerical content of their FIFA games and then publicly protested.