In this world where technology is ten years ahead of Zhuyouxing's previous life, the Internet has gradually become popular and has become a popular thing.
The number of Internet users has also begun to gradually increase, and it has taken over TV users.
At this time, television had already stepped down from its golden age.
In the past, a well-produced drama might even have a ratings of more than 40%.
Now, the baseline of divine drama has dropped to 35%. Of course, it is still possible to burst out a 40% peerless divine drama occasionally, but it is still of no use.
This is a general trend and something completely irreversible. Even if the TV station tries its best to make up for it with better quality works, it cannot completely resist the tide of the times.
Mobile Internet has also begun to take shape at this time. It seems that some kind of standard customization is being carried out recently. In the future, mobile Internet will also enter people's sight.
Today's TV stations should be considered to have entered middle age. They no longer have the glory of their youth, but they still have residual power and can still rely on excellent film and television dramas and high-quality variety shows to support the scene.
However, the ratings of almost all TV stations have experienced a significant decline recently.
This so-called obvious is probably about one or two percent.
Don't underestimate this 12%, sometimes it is very likely to determine the future of a TV series or variety show.
In later TV stations, the ratings of even a few tenths will be unreliable for a long time, let alone one percent.
If the ratings of some TV stations are reduced due to the appearance of a certain drama or popular variety show, then they can obviously still accept it.
This is called peer competition, and you are willing to lose.
However, it is not just one TV station whose ratings are declining. The ratings across Japan as a whole have dropped by 12% in more than half a year.
This is a decline that has never happened before.
The decline will definitely be greater in the future, but at least it shouldn't fall so fast now.
People at the TV station began to frantically search for the reason. Is there a problem with the variety show, or is the audience tired of the current TV entertainment genre?
In terms of program arrangements for the previous season, some TV stations even began to prepare to spend some money to shoot a big-scene drama. Some TV stations tried their best to shoot special dramas for children to watch, and some TV stations worked hard to work overtime.
As a bonus, let your subordinates film a popular variety show to attract attention.
However, it has no effect.
Among them, the worst decline was probably for programs specifically targeted at men and children, which generally dropped by about 34%.
Most dramas targeting women, on the other hand, have not experienced much decline.
Finally they realized the seriousness of the matter.
It's not that they didn't do a good enough job, it's that the audience suddenly seemed to be distracted by something else.
This time they began to conduct serious research and finally came to a result.
Electronic products called red and white machines have taken over family TVs!
When the head of the family and his children come home from get off work, they will immediately turn on the TV and play games. As for the latest TV series, you can rent DVDs to watch them in the future, but you must play the games.
Because compared to the slow popularity of TV series, the excitement brought by games is more intuitive and faster. And most importantly, the game does not have to wait for updates. You can play it as long as you want, just like watching the full episode of the TV series.
You can watch it for as long as you want.
Not everyone can afford to buy a TV just to play games, so game consoles have become a frequent visitor in the living room.
Sometimes when people get together, they will take it out and play together.
Good guys, we are here fighting tooth and nail for ratings, but unexpectedly, we were suddenly snatched away by an outsider.
After most TV stations came to this conclusion, they couldn't bear it on the spot.
Ratings are their lifeblood, and the TV station can be at loggerheads when it comes to internal competition, let alone external intruders.
So on that day, everything related to video game elements was removed from the TV station.
I will cancel any variety show that promotes video games, and I will cancel any advertisements that promote video games. Even if I pay liquidated damages, it doesn’t matter.
People came to our beachhead, but we greeted them with smiles and sent them ammunition and rations. This was simply humiliating.
That Yuxing Electronic Entertainment, put him on my blacklist and never let him appear in any programs or advertisements on our TV station again.
As for Surui Electronics... let’s talk about that.
Anyway, the current mainstream is Famicom, and PN can't even sit on the bench.
The main reason is that almost all the broadcasting, camera and video equipment of many TV stations are produced by Surui Electronics or its affiliated companies, which is not easy to mess with...
When Zhu Youxing learned the news, he was stunned for a long time.
Why did a big black pot suddenly fall from the sky?
But it seems that the person taking the blame is not unjust.
I am indeed the culprit behind the current decline in ratings.
However, it will only be a matter of time before the ratings generally drop, and I just speed up the process a little bit.
TV stations are already reaching old age, and they still think that even if they enter middle age, they will still be strong for seventy or eighty years. But in fact, the speed will be faster year by year, and in the end, many families’ TVs will soon become
Decorated.
Even if they don’t play games, the number of people who actually watch programs on TV will be rapidly decreasing in future generations.
Natsume Yasutaka, who is in charge of marketing and publicity, even went to Takeyusei's office to report the matter: "President, many TV stations have forcibly removed our advertisements, but TV Tokyo has not made any response.
What are you doing, the video game commercials are still playing this morning."
"Hmm? TV Tokyo?"
Takeyusei's mind immediately thought of the TV station with the weird mascot, the TV Tokyo that would broadcast its own programs every day, and finally survive by playing cartoons?
It's really different, but I like it. I like TV stations like you that keep their promises and abide by the stipulations of the contract.
It seems that we can consider linking up with TV Tokyo in the future. The brain circuit of that weird TV station must not mind this invitation at all.
Zhu Youxing said nonchalantly: "It doesn't matter. It's okay if we can't run TV commercials. Anyway, it's not the main battlefield now."
TV ratings are going from bad to worse. TV stations are dissatisfied with game consoles taking over their ratings and have cut off promotional channels. Do you really think I have nothing to do?
He had also been forcibly cut off from advertising channels before.
After hearing Takeyusei's words, Natsume Yasutaka also showed a strange smile.
So far, the link of local promotion has never weakened, and a huge number of local promotion personnel are now spread all over Japan.
This is still thanks to Ohta Masaru.
It would be easy for him to find a group of young people who have nothing to do if he has had some unpleasant experiences in the past.
Young people also need to spend money if they want to go out and have fun, so they will naturally not refuse the opportunity to work.
And the most important thing is that they can experience all Famicom games up close for free. They think this job is extremely cool. Now they feel that there is no job more exciting than this, so they work hard to promote it.
"Not talking about the TV station, has there been any movement at Surui Electronics recently? They seem to have been quiet for more than two months, right?"
After all, Surui Electronics was considered the first competitor, but I didn't expect that after his first wave of bomb attacks, the company suddenly stopped and didn't even make waves again, as if he was pretending to be dead.
But he knew in his heart that this kind of company would never give up a huge market easily.
As long as they investigate carefully, they can now find that video games are sweeping across the country and have the potential to become a new form of entertainment.
What is the most profitable thing in this world?
That's entertainment.
Everything related to entertainment is the most profitable.
It is absolutely impossible for Surui Electronics to give up.
"As you said, I got some information about Suri Electronics from my acquaintances. It seems that they are about to release their 'ultimate move'."