The period when the Famicom officially reaches one million sales is probably similar to what Zhu Yuxing and his employees predicted.
When the news of the latest million-sales volume came, Yuxing Electronic Entertainment's new publicity work officially began.
The first is a special event to celebrate one million sales.
Players who have purchased a red and white console during this period will receive an additional special reward.
The so-called special rewards are equivalent to small peripheral products that are not for sale. They are not too expensive, but they also have a certain commemorative significance. This is also one of the means to continue to promote the sales of game consoles, but of course this is not the main thing.
Later, the 20-minute trial game of The Legend of Zelda also officially appeared in several specialized authorized stores.
On the Internet web pages, the Legend of Zelda related pages were also launched at the same time, and a website dedicated to game recommendations, strategy content, game interviews, behind-the-scenes stories and other information was also launched.
This website has also launched a game ranking list, which can rank games according to players' preference.
Zhuyouxing has already begun to plan an organization for game evaluation media and review.
As the number of NES games gradually increased and sales data began to grow, Zhuyouxing also began to consider introducing age ratings and other censorship systems.
Instead of forcing this kind of thing to the end, causing something bad to happen and forcing the authorities to do something about it, if your own industry can regulate itself in advance, it will have more say.
Also released along with it is the latest magazine from Kasugasha.
An exclusive video game magazine unique to the Famicom.
This is also the world's first game magazine.
In order to build publicity, Kasugasha has carried out vigorous publicity on the pages of all current issues of its magazines in advance.
Anyone who purchases a year's game magazine will get the right to skip the queue and purchase any first-release game at the Youxing Electronic Entertainment Authorized Store. The magazine has been officially released, and you can already buy the first issue or order it in major bookstores.
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Last time, Youxing Electronic Entertainment quietly released a masterpiece that overwhelmed Surui Electronics.
This time Surui Electronics also seems to think that Youxing Electronic Entertainment will do the same thing again.
But apparently their thinking was a bit too simple.
This time Youxing Electronic Entertainment reacted much faster than last time, and they no longer kept silent. They directly confronted Surui Electronics head-on in another way.
Youxing Electronic Entertainment has been banned by most TV stations, and many newspapers no longer publish their advertisements.
But they seem to have quickly found a new channel, and they will no longer rely solely on local promotions to promote the game.
This is something that the people of Surui Electronics did not expect.
In a Japanese-style manor, Ueto Hayakawa was sitting in his tea room wearing a kimono and enjoying tea leisurely.
Today was originally his day off.
But work always comes unexpectedly.
Not long after, an assistant hurried into the tea room and placed a magazine in front of Hayakawa Ueto.
Issue 1 of Famicom and Electronic Games.
This is the name of this magazine.
On the cover are various well-known Kasugasha comic characters hand-drawn by multiple cartoonists, celebrating the release of a brand new magazine.
In addition to these cartoonists, of course the most important thing is that in the center of the first issue is the big number '1000000'.
Famicom sales officially reach one million!
This is also the first time that Youxing Electronic Entertainment has disclosed its game console sales data to the outside world.
Companies that were now eyeing the video game industry were taken by surprise.
The sales volume of an electronic product reaches one million, which is already quite huge.
And judging from this trend, it will continue to grow rapidly.
For a time, in addition to Surui Electronics, some other weaker electronic companies also began to make preparations to join this new electronic game field.
Even if there is no result in the end, you should still be able to drink some soup.
Hayakawa Ueto looked at the cover of the magazine and didn't speak for a while, making people wonder what he was thinking.
"Minister, we are launching a magazine specifically for red and white machines. The cooperation between Yusei Electronic Entertainment and Kasugasha is really close, but will anyone really buy this kind of magazine, which is almost like an advertisement?"
The assistant was suspicious and regarded the magazine as a pure advertising tool, which had never happened in the past.
But Ueto Hayakawa smiled: "Look, don't you just buy a copy and you have successfully brought sales and popularity to them?"
"This...I am here to track the movements of Youxing Electronic Entertainment and others. This is not what I want to buy."
Hayakawa Ueto put down his teacup, picked up the brand-new magazine, and started to flip through it.
He looked at it very seriously, and for a while there was only the sound of turning pages of books and the occasional tapping of bamboo in the courtyard outside.
He roughly finished flipping through the magazine and then slowly put it down.
"This Yuxing Electronic Entertainment is indeed not simple, and this magazine is not simple either. This is not just an advertisement. Have you read the content inside?"
"I haven't had time to look at this. I just bought it and came to the minister to report to you immediately."
"This book is more like an exclusive book for gamers, just like people who love reading comics. Please read it patiently first. It seems that we really underestimate this newly emerging company, even me."
Surui Electronics is a giant. Even if Youxing Electronics Entertainment overpowers Surui Electronics in the field of video games, Surui Electronics will still be that giant.
They can still continue to look down at Youxing Electronic Entertainment.
After hearing the minister's words, the assistant nodded slightly, indicating that he would read the magazine carefully next.
This is also one of his jobs.
This assistant previously worked with Hayakawa Ueto in the Overseas Business Department.
Because he was so easy to use, Ueto Hayakawa also brought him over to continue following him.
His greatest advantage is that he is obedient enough and has no complaints, even if he works overtime for seven days and nights.
"After I finish drinking the tea, we will go back to the company. It seems that I won't have a chance to take a vacation during this time."
Hayakawa Ueto looked at the tea with some regret.
He realized that with Suri Electronics' current promotion methods, they might not be able to compete with Yuxing Electronic Entertainment. They were really powerful in the field of video games.
Moreover, the Famicom has reached one million sales, which is incredible. This also means that the market has also reached the million level, which is already the threshold of a popular market. No wonder my father attached great importance to it and adjusted the arrangements early to allow himself to
Come back and manage this department.
Even if it is not a first-level business department yet, I am afraid it will be upgraded to a first-level business department in the near future.
And if I had been directly transferred from other departments to some other first-level business department, it would definitely be difficult to convince the public at the beginning, and the entrenched leaders would not easily give up their rights to a guy like me who suddenly landed in the air.
On the other hand, this electronic game division has just started, but its potential is unlimited. It will be easier for him to gain a foothold in this department. His father's consideration is quite correct. As expected, the old man's wisdom cannot be ignored.
He needs to pay more attention to the development of this department. This may be a good place for him to accumulate experience and connections in the future.