Zhu Youxing asked: "Well... let me first ask you how is the current sales situation of our Battle.net platform and the digital version of home consoles and handheld consoles?"
"The situation is not bad. Now more and more people are actively choosing digital versions of games, but more people are still willing to buy physical versions because the physical version has the advantage of being able to sell or borrow it after playing.
For other people who want to play, to be honest, president, this will actually have a great impact on our sales, because we can't make any profit from this kind of change of hands."
The rental field has always been on the fringe of copyright in the world.
In the earliest days of film and television dramas, there was a video tape rental and sales industry. At that time, video rental and sales shops did not need to pay any copyright fees to the copyright owners, and they could rent the video tapes they purchased for others to enjoy at a very cheap price.
In this entire process, the copyright owner cannot obtain any benefits. The only benefit that can be obtained may be the dissemination and fame of the film and television drama itself.
But obviously the copyright owner hopes to get real money.
Rather than these illusory things.
In the original world, as well as in this world, there have been many cases where copyright owners have sued stores in the video rental and sales field, suing them for infringement.
However, they often lose the case because the property of the person who purchased the video tape is sacred and inviolable. The person who purchased the video tape has the right to dispose of his own property and no one else can interfere.
After many lawsuits, the copyright owner finally gave up on this matter and no longer forced the company to collect licensing fees.
Then with the rise of the Internet and the rise of the new media online video media industry, video rental and sales slowly disappeared from the tide of the times.
Video games also have the same troubles as video rentals and sales of movies and TV shows.
People who buy video games can rent their physical game cartridges or discs to others at very cheap prices, and the copyright owners have nothing to do about it.
Surui Electronics, Brown Entertainment and other companies also tried to sue several times, but all failed in disgrace.
Zhu Youxing is fully aware that this thing cannot win the lawsuit, and he does not want to deprive the players of their right to share, so he has never participated in any such lawsuit.
However, the company's operating department has more than once expressed the hope that Zhuyouxing can take the lead in rectifying this kind of second-hand reselling or leasing behavior.
For Youxing Electronic Entertainment, this method is not too troublesome.
Just add some code to the existing game cartridge to lock the game.
For example, if the cassette is data-bound to the game console it was put into for the first time, once a new game console is replaced, the program data in the cassette will be completely locked so that no one can access it.
The worst thing to do is to directly lock the entire cassette and scrap it, leaving the players who originally purchased it in vain.
In this case, they think they can definitely increase sales.
Listening to the advice from the people in the management department, Zhu Youxing looked at the other person and said: "I don't want to hear such words again, and I will never do such a thing. First of all, I am a player, and secondly I am
As a game developer, this is my creed that will never change. As a player, I don’t want the things you proposed to happen.”
"I'm sorry, president, I won't mention it again."
The people in the business department quickly apologized in a cold sweat.
It was rare for Zhu Youxing to be so serious and indifferent, which also made the people in the management department suddenly wake up.
Zhu Youxing is the boss, and he often emphasizes the attributes of his players. His department has made such suggestions many times, which is indeed a challenge to the boss's authority.
Several producers in the game development department deeply agree with Zhuyouxing's persistence.
Only in this way will it be possible to create better video games.
This is what they firmly believe.
"Actually, neither you nor I can completely prohibit the lending or leasing of physical versions of games. If you really do this, it will really go against the players. Then we may be able to make some money in the short term.
, but the loss will be longer-term interests.”
In fact, with the scale and volume of Youxing Electronic Entertainment, as well as the quality of games of Youxing Electronic Entertainment, even if Youxing Electronic Entertainment does this and attracts complaints from players, players will probably bite the bullet and continue to buy games, because the game
Star Electronic Entertainment’s games are really fun.
Compared with other game companies, the quality difference is still very big.
However, there are lessons learned in the original world.
In the original world, Microsoft had done this kind of stupid thing, and in the end, it gave up its market to its competitors in vain.
If you do this yourself, your competitors will definitely take advantage of you.
This is not something Zhu Youxing wants to see.
"I have another way, which will be very gentle and will make players willing to buy more digital games."
"What?"
"It's very simple, it's just a discount."
"Discount?"
How attractive can a discount be? Youxing Electronic Entertainment has done this many times before.
But it doesn’t completely attract players to buy digital versions of games.
"I know you are thinking that discounts may not have any effect now, but what I want to say is that it had no effect before because the discounts were not severe enough."
"Not cruel enough..."
Someone asked tentatively: "President, how cruel do you want to be?"
"If you give me a 10% discount, a 20% discount, and only sell the game for 10% and 20% of the original price, will they still refuse?"
As soon as Zhu Youxing finished speaking, everyone looked at Zhu Youxing in astonishment.
That expression was very strange.
That expression seemed to say.
President, are you crazy?
Can you really make money like this?
"Believe me, it can be done."
Zhu Youxing said with firm eyes.
"If even this doesn't work, I still have follow-up measures."
Someone suddenly interrupted what Zhu Youxing wanted to say next, and quickly said: "President, if there is such a severe discount, will it directly affect the sales of our future game launches?"
"You don't need to worry about this. There is a certain plan for this kind of discount. First of all, games released within one year will definitely not be discounted so heavily. The discount will be about 80% of the original price at most. Unless the quality of the game itself is
If it’s not very good and the sales aren’t very good, then we’ll make some adjustments.”
Zhu Youxing paused and then said: "As for games that have been released for about two years, we can give them half price."
"For games that have been released for three years or more, we can sell them at a lower price. I have also thought of a discount strategy, taking spring, summer, autumn and winter as the nodes. In each season, players are most willing to pay.
We carry out discount sales at the time of money, I call it: Special Sale Festival.”