Generally speaking, the sales of video games can often determine everything in the first week, and it will not exceed a month at most.
Players who like this game will be eager to buy the game as soon as possible without waiting at all.
If players who are in a state of hesitation really want to play, they will often think about it clearly within a month of the game's release and then experience the game.
This law is even more obvious in Youxing Electronic Entertainment.
Youxing Electronic Entertainment now has a very strong influence.
And with a good reputation in business for more than 20 years, the games it produces rarely have many bad reviews.
Even if there are negative reviews, it is still a very picky game.
For example, war chess games were a popular genre in the past, but now they can only be reduced to unpopular games. If today's players know that this is a war chess game, the first thing they think of is that they are not very interested and don't want to play it.
game.
Or, like Sekiro, which is more difficult and abuses players, it creates psychological shadow on many people.
Players who cannot experience the exhilarating feeling after clearing the level will hate the game very much, but those who like it will also like it very much, and the polarization will be obvious.
Apart from these exceptions, most of the games of Youxing Electronic Entertainment are very popular.
In short, if you buy electronic games from other companies, you may occasionally encounter the possibility of being cheated. The game may be deceived by the preview, and you may find it is not fun after you buy it.
But basically this problem will not occur when buying games from Youxing Electronic Entertainment.
So far, the games of Youxing Electronic Entertainment have even become something similar to financial management products.
Physical games that you initially purchased after playing them often increase in price when they are resold.
From this we can also see Youxing Electronic Entertainment’s game development capabilities and players’ trust.
But even so, generally speaking, games released by Youxing Electronic Entertainment account for 80 to 90% of the total sales in the first month, and subsequent sales will hardly reach the sales level at the time of release in several years.
Now, what is happening is that the sales of video games are entering a period of weakness.
Naturally, there is no need to worry about selling good games, but the overall base has still dropped a lot.
Then the most efficient solution is the simplest and most straightforward method: discount sales.
In the past, the discounts were not too big, unless the game was really too old, Yuxing Electronic Entertainment would sell it in a package, or it would be the monthly payment model on Facebook mobile to play old games.
Now, Zhuyouxing has decided to adjust its game sales strategy.
In the past, it was difficult for discounts to affect the overall sales of games. After all, it was because the discounts on games were not strong enough.
If 20% off doesn't work, then give it half price. If half price doesn't work, then just give it 20% off, or even 10% off.
If it really doesn't work, it's not impossible to give it away for free, but giving away games for free requires some prerequisites. Players always have to pay something, such as a little increase in clicks or something.
But there is no need for Youxing Electronic Entertainment to do this forcefully, as it would be too low-key.
Unless competitors are too aggressive, giving away games for free will only happen.
A person in charge of operations asked: "President, do you really want to do this? If we do this, will we not even be able to recover the cost of the game?"
"Cost? Hasn't that been recovered a long time ago? I'm not talking about selling the physical version, but the digital version. Don't you understand the meaning of the digital version?"
"Digital version... But shouldn't the digital version also cost money?" This person was still a little confused.
Zhu Youxing smiled: "It seems that you still don't fully understand the significance of digital versions of games. The purpose of selling digital versions of games is to expand the player base. The biggest benefit of digital versions is that it is almost zero cost."
"Zero cost? But our game..."
"Are you talking about the development cost of the game? That can be basically recovered as early as the first week and first month of the game's launch. The rest of the money sold is earned, so whether you sell it at a 100% discount or full price
Selling at a low price is the same way to make money, but sometimes selling the game at full price will block many players who want to play, which invisibly reduces the player base. However, selling at a discount can attract more players and users, which is the most profitable
of."
As long as we have a mass base, everything will be easier to do in the future.
I am afraid that as the economy slumps, more and more people will refuse to play games because of expensive games.
In the end, a vicious circle will form, and no one will play video games anymore.
So discounting is imperative.
"The biggest feature of digital games is that they are almost zero cost. In fact, I originally wanted to use this method to deal with Suri Electronics and Mickford in the future, but now it seems that this method needs to be used in advance."
In fact, there is another benefit to this discount sale of digital versions of games, which Zhuyouxing has not mentioned yet.
That is, players are also human beings, and housewives lining up in supermarkets to buy discounted products are also human beings.
If we are all human beings, they almost have the same nature.
To put it mildly, it is greed for cheap.
At the same time, it can also be called the refreshing feeling stimulated by consumption.
When you buy something cheap and affordable, the dopamine secreted by it is as good as other things.
I think back to when I used to watch Steam's summer sales and Christmas sales every year. I only had to spend a few hundred dollars to buy dozens of high-quality games that usually cost thousands of dollars.
The feeling of making money with blood is still fresh in my memory.
I have to say that Fatty G is really a business genius.
Sale Days are a perfect fit for video games.
This ultra-affordable discount is made possible by the almost zero cost of digital versions of games.
For example, in the physical industry, even if you really want to discount, the material costs are still there, and it is difficult to really reduce them to unimaginable levels.
Unless the store is doing it purely for promotion and increasing popularity.
But no matter how much the discount is on video games, you still make money.
"Okay, now it's almost summer, so you guys are starting to prepare for the Summer Sale Festival. This is also our first sale festival. Since it's the first one, we must have a good start, Natsume Yasutaka."
"President, I'm here." Natsume Yasutaka said quickly.
"If you bring someone to design a sales title and slogan, the advertising resources of Facebook and several other important websites will be tilted towards you."
"Okay, I'll go right away."
Takeyusei had insisted on doing this, and Natsume Yasutaka no longer wasted time and immediately went out and started executing it.
Then Zhuyouxing arranged for several people to visit several well-known game companies on site. If possible, Zhuyouxing hopes to attract more companies to participate in the summer sale festival.
On the one hand, everyone can make money together, and on the other hand, you can also increase the reputation of your platform, which is a win-win situation for you.