Promotion of the Summer Sale Festival begins on the same day.
Of course, this will not affect the current pace of game development. People should do whatever they are supposed to do. Those who do this kind of thing are mainly the business department and the marketing department.
Among them, only Belred, the person in charge of the Battle.net platform, and the person in charge of the game platform sales of home consoles and handheld consoles need continuous help, because all publicity is based on these platforms.
The initial publicity will focus on the games participating in the discount.
All Yuxing Electronic Entertainment's first-party games, including the latest ones, will have certain discounts.
However, the latest games will only give a little discount at most. I can't directly backstab those players who bought the first-release game, as that will hurt their hearts.
Then, several people went to several Japanese and American game companies to negotiate, hoping that they could also participate in this big promotion.
They need to get authorization from these game companies and can adjust the sales discounts of games at will. Of course, they will also give discount rules: for games released within one year, the discount will only be less than 10%, and for games released within two years, the discount will be less than 70%.
The discount will be around half price, games released three years ago will be discounted by around 30%, and games released more than three years ago will be adjusted to 20% off or even 10% off.
And because this is the first sale, Youxing Electronic Entertainment will ensure that all participating companies will receive 100% of all profits. Youxing Electronic Entertainment only charges a small service fee, which is so small that it is almost negligible.
kind.
This can be regarded as additional feedback to the companies participating in the first session.
Express our gratitude to these companies for their trust in Youxing Electronic Entertainment.
The whole activity also started to be in full swing.
First of all, special sale events on Yuxing’s game sales platform began to appear on Facebook and other online platforms.
The Special Sale Festival will target all its digital game sales platforms to sell games with the greatest discounts.
This time, Youxing Electronic Entertainment used a method similar to viral marketing, which is to simply and straightforwardly say that its discounts are strong. However, as for the extent of the discounts, everyone will only know when the real summer sales festival arrives.
This can be regarded as keeping a suspense, allowing players to guess how big a discount will be waiting for them.
As for the date of the Summer Sale Festival, it is set for July 15th.
This will be the hottest period in the Northern Hemisphere.
Imagine buying a bunch of games at this time, and then sitting in an air-conditioned room eating ice cream and experiencing heavily discounted games one after another. Games that you were reluctant to buy because they were too expensive can now be bought in one go. It’s simply amazing.
Happy.
And then, relying on viral marketing, it indeed received a lot of attention from players.
However, the response from players at this moment was mediocre.
Because they don't yet know how big the discount is.
Previous game discounts were generally around 20% off.
To be honest, this kind of discount is not that big.
A fifty-dollar game with a 20% discount is forty dollars, which is still a bit expensive.
So players generally feel that this discount event is just that.
However, some players still expressed interest.
At least they will feel like they can start considering the one or two games they were reluctant to buy before.
Zhu Youxing has already anticipated this, and he is not in a hurry to publicize his discounts now.
Because it would be more interesting to surprise players with this kind of thing.
Exposing it now will miss the surprise that comes with the day the discount starts.
However, in order to attract more players' attention, I still revealed a little bit of tone.
That is, some recently released games will also have certain discounts.
Coupled with viral marketing, it also increased the attention of some players.
Immediately afterwards, other game companies participated.
There is just a slight problem in this link.
"President, I'm very sorry, Kuppongi Entertainment doesn't have much interest in our discount activities."
"President, Jinsong Company rejected your invitation. He doesn't want his games to be discounted so much. This will make them feel that they have suffered a huge loss."
…
A few days later, several salesmen who had gone to other companies to lobby were frustrated and contacted Zhuyouxing.
These people are in direct contact with Zhuyouxing, and Zhuyouxing needs to know immediately whether these companies agree to its request for cooperation.
But now it seems that it is not particularly optimistic.
"Tell me exactly what happened."
"Um...the president is just like what I said just now. The company I work for thinks that the game discounts are too heavy, and they think they can't make money this way."
"Me too, I think this is too low-key. If such a price reduction appears, I am worried that it will cause dissatisfaction among players who once purchased the game at full price."
…
Zhu Youxing nodded while listening. He did not express any immediate attitude, nor did he show any emotions such as disappointment or anger.
This kind of feedback result... is not particularly surprising.
The discount I described this time is indeed quite large.
There are really not many game companies that can accept it nowadays.
When Steam held this kind of special sale event in the original world, it frequently sold games at 75% off discounts, which aroused doubts from some game companies.
They feel this is reducing company profits.
After waiting for a long time, players will feel that there is no need to buy the first-release game and they only need to wait for the discount.
In this case, the game that you have worked so hard and spent a lot of money to develop will suffer huge losses.
It is not unreasonable to think this way.
Similar things did happen in the original world.
However, the games where this happens are usually of low quality and do not attract players to buy them in the first place.
This kind of game usually relies on some attractive trailers to trick players into pre-purchasing the game. Then when the players buy the game experience, they find that the first two or three hours are not bad. They want to give a good review, but when they continue to play, they find that it is not good.
Rubbish.
But it is too late to get a refund at this time.
This is a complete scam game.
To be honest, even without this kind of discount activity, it is difficult for this kind of game to really attract most players to buy it.
The first wave of defrauded players will immediately scold the unscrupulous game developer. There is no need to wait for the so-called discount event. Such games will be forced to lower their prices under pressure, hoping to recoup their costs as much as possible.
And these companies that expressed rejection are actually not confident in the quality of their games.
But according to Zhu Youxing now, the average quality of games in this world is actually very good, generally around the passing line.
In fact, this kind of game is often the one that should appear in discount activities.
Such a game is usually expensive and drives players away, but when it is discounted, players will feel that it is worth their money, and they will not feel distressed when buying it.
"President, what should we do?"
Zhu Youxing said: "If you continue to lobby, you can just say that it is my personal request and let them give it a try, even if they only agree to participate in one or two games."
When they taste the sweetness, they will truly know the beauty of discount activities.