Chapter 342 Pre-sale starts, Shen Fei's small goal!
Time flies so fast and it’s two days later in the blink of an eye.
During this period, the "Under Armor trend" has been blowing in all the first and second tier cities in the beautiful country.
Shenfei, which had just passed the system mission and received another US$2 billion, continued his advertising strategy of "burning money to pave the way".
Whether you are a fan or not, you can see Under Armor's advertisements in the streets, on major TV programs, and online variety shows.
Among them, there are so many advertisements about Curry’s generation that they can only be described as screen-smashing.
Fortunately, the design of this pair of sneakers is very sophisticated, and even people who don’t understand sneaker culture can see Under Armor’s intentions.
Therefore, everyone does not have much objection to it.
On the contrary, Nike, the world's number one sports brand, is somewhat unable to sit still.
They even started advertising the Durant 3 version before it was finalized.
In the advertisement, Du Shao sincerely shared his basketball story and told what kind of basketball shoes he wanted.
But until the end, fans didn’t see any sneakers.
Anyone with a discerning eye can tell at a glance that Nike wants to compete with Under Armor for the market and does not want the latter to gain too much social attention.
But as the saying goes, money can make the world go round.
Shen Fei's generosity is simply not something that Nike can match.
The news that "Curry Generation is about to be pre-sold" has almost become known to everyone in the beautiful country.
Even passers-by who don't even know who Curry is can tell the release date of this pair of signature shoes.
It can be said that under Shen Fei's gold-dollar offensive, Under Armor is already on the same starting line as Nike, at least in terms of popularity.
Moreover, Under Armor's popularity doesn't stop in pretty countries.
On the other side of the ocean, in China, fans are also eagerly looking forward to Curry's generation of boots.
It's obviously not promoted in China, so why is it still so popular?
This is also thanks to the efforts of the Basketball Association and CCTV to promote it!
In order to help Shen Fei advertise, the host of cctv5 will even use oral broadcasts to recommend the Curry generation to fans at games other than Rockets.
You know, in the era when Tencent Sports had not yet risen, CCTV was definitely the best choice for Chinese fans to watch football!
Only a small number of viewers who cannot stay in front of the TV will choose Sina's text live broadcast.
Interestingly, after officials of the Basketball Association learned about this situation, they actually actively sought cooperation with Sina.
In other words, even if you watch live text broadcasts now, you can't avoid seeing advertisements for Curry's generation.
The Chinese compatriots have a completely different mentality towards Under Armor than the beautiful Chinese fans.
If we say that passers-by in the beautiful country can "not be disgusted" when faced with advertisements that flood their screens.
Everyone in China, whether they are basketball fans or not, has high hopes for Under Armor.
Not only will they not be bored by the overwhelming advertisements, on the contrary, the more Under Armor advertisements, the more excited everyone will be!
the reason is simple...
China has always lacked a national sports brand.
When people think of sports equipment, everyone’s first thoughts are Nike and Adidas.
Even if they want to support domestic products, they can't find a suitable partner.
Some domestic brands either have poor quality or copied styles.
All Chinese sports enthusiasts hope that there will be a "light of domestic products" so that everyone can buy sports equipment with confidence and pride!
And now, Under Armor appears!
Although Shen Fei is from the beautiful country, he has always stood for China, both in words and actions.
This can be seen from his persuading Jeremy Lin to change his nationality and his trade with the United Arab Emirates for key training.
As for Under Armour, Shen Fei made it clear when it took over that it would build it into a national brand of China!
Therefore, when they learned that the Curry Generation was Under Armor's current flagship product, everyone in China hoped that this sneaker would sell out!
............
At Shen Fei's request, the pre-sale start time for the Curry Generation was set at 8:08 in the morning (that is, 20:08 Beijing time).
This pre-sale is purely online and offline.
But as early as last night, Shen Fei received news that there were "long queues" in all major Under Armour stores across the United States.
Therefore, when the pre-sale officially starts, more people can only purchase online.
Before the sale started, Lampard, Under Armor's marketing director, came to Shen Fei's office and wanted to witness this moment with the latter.
"Boss, how much do you think our 24-hour pre-sales volume will be?"
Lampard asked with a smile.
"About 30,000 pairs."
Shen Fei said lightly.
Generally speaking, if the sales of the first pair of signature shoes of an All-Star player (who has not yet reached superstar status) can reach 30,000, it is considered good.
But the situation of the Curry generation is different.
After investing so much in advertising, Shenfei's requirements for it have naturally increased.
If we can reach 30,000 pairs of pre-sales within 24 hours, it will definitely be a good achievement.
As strong as Durant, his first-generation sneakers sold only 80,000 pairs, and pre-sales were less than 30,000 pairs.
"As expected of you, you are so confident!"
Lampard said with surprise.
When Shen Fei heard this, he rolled his eyes silently.
If it weren't for his sincere look, Shen Fei would have thought he was being arrogant.
.............
Soon, the time arrived at 8:08, and the pre-sale channel on the official website was officially opened!
Shen Fei drank the coffee just made by his assistant and quietly waited for the results.
...
...
"Wow!!!"
An hour later, Lampard looked at his phone and suddenly screamed.
"Boss, there are ten thousand pairs! Ten thousand pairs!!!"
“In just one hour, the official website store sold 10,000 pairs!”
The marketing director was so excited that he was speechless.
Shen Fei smiled slightly, knowing everything was under control.
...
...
Another two hours later, Lampard received the message again.