Chapter 343 Big disappointment? Is the data wrong?
The Curry Generation has already sold 10,000 pairs in just one hour of pre-sale.
But after three hours, the cumulative sales were only 12,000 pairs.
In other words, in the past two hours, a total of only two thousand pairs were sold.
You know, the first few hours of pre-sale are the peak sales period.
Generally speaking, sales in the first six hours can account for 1/2 to 2/3 of a day's sales.
At present, the sales of sc1 (Curry generation) have begun to show a decline, which is quite a bit high and low, with a feeling of starting at the beginning and ending at the end.
If you only look at the sales volume in the first three hours, the results are very ideal.
But judging from the growth trend, whether it can achieve Shenfei’s goal seems to be unknown!
“Is it possible that all the customers were concentrated when the sales first started, and then there were no more people afterward?”
Lampard handed the data to Shen Fei and said worriedly.
The Asian young man took it and took a look, and frowned slightly.
If the momentum remains unchanged, it can only be said that...the pre-sale of the Curry generation has completely failed.
The sales volume in the first hour is likely due to the customer base brought by the overwhelming advertising.
The sneakers themselves did not attract subsequent buyers.
This made Shen Fei a little puzzled.
After all, sc1 is currently the top model on the market in terms of appearance design and sports technology.
In addition, in order to build a reputation, Shen Fei deliberately fine-tuned the price.
"Is the design too advanced? Fans at this time cannot accept it?"
Shen Fei had a rare moment of self-doubt.
But he soon calmed down.
After all, even if the sales were not good at first, the quality of sc1 itself is absolutely excellent.
Over time, people will definitely start to accept it because of word of mouth.
Sales growth is just a matter of time!
After thinking this, Shen Fei calmly said to Lampard: "What's the rush? Let's take a look."
At the same time, Nike also learned about the pre-sale situation of sc1 through various channels.
In the conference room, a pot-bellied Mediterranean raised his arms and shouted, looking very excited.
If his body allowed it, he might even kneel down to celebrate.
"Let me just say, it's ridiculous for a small brand with no foundation to dare to challenge our Nike brand after just two months of advertising!"
"Now, is it a joke? All the people attracted by the advertisement were concentrated in the first hour."
"They don't want to buy Under Armor sneakers. Aren't they just watching the commercials and want to join in the fun? Hahahaha~"
The Mediterranean is laughing unbridled.
If it were normal, the Nike executives around me would probably have expressions of disgust.
After all, this Mediterranean is the son of a shareholder, nicknamed "Arrogant Idiot."
If it weren't for the sake of money, it would be impossible for him to enter management.
But what the Mediterranean said today was particularly pleasant to the ears.
Everyone has been suffering from Anderma for a long time, and they want to vent their anger, but due to their status, they can only endure it.
Mediterranean just happened to act as a mouthpiece at this time, openly expressing their disdain for Under Armor.
"Okay, don't get too excited."
"It has only been three hours now and everything is still unclear."
"Didn't I say that their online app is a little unstable? It may have had a certain impact."
Nike’s big boss-Phil Knight said.
"Boss, you are worrying too much!"
"I just tried their app, and I have to say that they are really willing to spend money. The software is better than ours, and the ordering process is very simple."
"I didn't pay much attention just now. I just clicked twice and entered the payment page. I almost fell into their trap."
Mediterranean said with lingering fear.
Asking him to contribute a single pre-sale to Under Armor would definitely be more uncomfortable than slapping him.
Durst on the side was thoughtful, and after pondering for a while, he said:
"Some time ago, in order to deal with the Rockets, I observed Shen Fei for a long time... This man is definitely a genius businessman."
"He is so good at creating momentum! And he can often make some unheard-of moves."
"Whether it's co-branding with other brands, crazy advertising, or this brand new shopping app... Even though we are rivals, I can't help but admire him."
These words attracted the approval of most people present.
Only Mediterranean still had a look of disdain on his face: "Is it useful to make all these bells and whistles? In the end, when fans buy shoes, it's not about the quality of the shoes."
The executives present laughed after hearing this, but did not refute him.
The phrase "Mediterranean" is typical nonsense.
It makes sense, but not much.
Everyone knows that the quality of sneakers is the most important thing, but in today's era of blooming flowers, quality alone is not enough.
The aroma of wine is also afraid of deep alleys.
Building awareness and seizing the market is extremely critical in modern business.
In a way, this is even as important as product quality!
And Shen Fei is a genius in this area!
Although what he did during this period cost money, from an advertising point of view, it was extremely successful.
Nowadays, any passerby may be able to say a few Under Armor slogans.
However, it seems now that their products have not been truly recognized by the public.
And this is exactly what Nike hopes to see most.
Before the pre-sale, the entire conference room was filled with a tense atmosphere.
They all know that if the pre-sales of SC1 skyrocket today, then Shen Fei's previous rhetoric will no longer be just empty talk.
This is definitely a ghost story for Nike, which has accumulated family fortune for decades to get to where it is today!
Fortunately... at present, it is a fairy tale of "the boy who cried wolf".
............
Time flew by and it was five o'clock the next morning.
Shen Fei got up early and drove to Under Armor's headquarters in order to determine the sales volume of sc1 on the first day.
As soon as he entered the door, he saw Lampard's figure.
The young marketing director seemed to have stayed up all night, and his eyes were already bloodshot.
As soon as he saw Shen Fei, Lampard immediately jumped up.
"Boss, the situation is not good!"
"As of now, sc1 has been pre-sold for 22 hours on the online mall, and a total of less than 20,000 orders have been sold."
Lampard said sadly.
With less than two hours left, sc1’s first-day pre-sale seems to be falling short of expectations.
Shen Fei did not panic, calmly took the iPad from Lampard and began to verify the data.
"Ask the engineer to pull out the back-end data of the app. I want to take a look."
Shen Fei ordered while watching.
"Okay! I'll go right away!"
Lampard walked out of the office quickly, took out his mobile phone and made a call.
About ten minutes later, the engineer came to the office with his laptop.
"Boss, this is the detailed data of the app every hour."
Lampard introduced.
Shen Fei nodded and studied it carefully.
Until now, he still doesn't believe that sc1's pre-sales will be so dismal.
The reason is simple, because these sneakers...are really awesome!
After the sample pictures were previously released on the official website, netizens also received rave reviews.
The current sales volume is really unacceptable...
...
...
"Wait a minute, how did the recording method of data increase change after the first hour?"
"Is it set up like this on purpose?"
After looking at it for a while, Shen Fei suddenly discovered a bright spot!