Everyone looked at his expression and realized that something was wrong.
"How's it going, boss?"
Mediterranean asked quickly.
"120000."
Phil Knight spit out two words.
"What 120,000?"
The Mediterranean is confused.
Now, he would never associate 120,000 with Curry's first-day sales.
You know, they received information an hour ago that the total sales of the Curry generation were less than 20,000.
The beautiful country does have many fans who are willing to spend money.
But it is impossible for so many people to suddenly appear in one hour and be willing to spend hundreds of dollars to buy sneakers.
"The total first-day sales of the Curry Generation reached 120,000."
"There was a bug in their online system before, which caused data errors. Now it's back to normal."
"The number 120,000 is absolutely true."
Phil Knight sighed and explained.
All the executives present are people who have experienced great storms.
After a brief shock, they quickly accepted the reality.
In fact, many of these senior executives were skeptical of the sales information they had received previously.
After all, according to Under Armor’s official website, Curry’s generation is definitely an epoch-making signature shoe for players.
When this kind of product is cold in the market, opponents will naturally be pleasantly surprised, but at the same time they will also be deeply suspicious.
Therefore, now that the data has been corrected, knowledgeable executives have quickly chosen to believe it.
"Perhaps, we should be thankful that there was something wrong with their system. Otherwise... sc1's first-day sales might have been even more terrifying."
Phil Knight said with lingering fear.
120,000 has broken the single-day sales record for basketball shoes.
But everyone knows that if Under Armor's app runs normally, this number will be much higher!
"How is this possible..."
"Is it possible that Shen Fei is behind this?!"
“He saw that no one was paying attention to the product he was touting, so he spent his own money to buy it like crazy at the last hour!”
The Mediterranean still cannot accept this reality.
"This possibility cannot be ruled out, but objectively speaking, the possibility is very small."
"First of all, spending tens of millions of dollars to build momentum is far less effective than if he continues to advertise normally in the later period."
"Secondly, such an operation will subject Under Armor to various serious investigations, which is not worth the gain for an emerging company."
Durst on the side opened his mouth to explain.
"But...but..."
Mediterranean still wanted to say something, but he didn't know where to start, so he could only stand there.
"Now is not the time to be depressed."
"Dest, when will kd3 be online?"
Phil Knight asked.
After setting a sales record, Under Armor is bound to get more attention.
As the head of Nike, Phil Knight knows that he cannot sit still and wait for death, but must quickly regain his reputation in the market.
"about 20 days."
"Our original plan was to have Durant wear KD3 for the first time in the All-Star Game. That would be the best advertisement."
"To this end, we specially designed a bright red color for the first time in the Western Conference."
"That color is very nice! Our design team thinks it will become a hit, and it may even become a classic in the future."
Durst replied.
"No, we can't wait that long." Phil Knight said resolutely: "By then, Under Armor's momentum may really surpass us."
"I'll give you another week."
"One week later, we will also adopt an online and offline dual pre-sale model!"
"As for the publicity issue...the original plan was indeed good, but now, we can only increase investment and follow the example of Under Armor in advertising."
Phil Knight directly issued a military order.
There is no way, the shopping mall is like a battlefield, the situation changes rapidly!
If Nike leaves Under Armor alone in this wave, and waits for the latter to pursue the victory and continue to build its reputation in terms of national recognition...
Then Nike’s leading position may really be lost!
"Okay, I'll make arrangements."
Durst said nothing and agreed immediately.
It is extremely difficult to shorten 20 days of work into one week!
But now that the situation is critical, he can't care so much.
"The public relations department must also take action immediately."
"Let me give you a general direction...Under Armor's behavior is related to the trap of consumerism. Let's say that they use overwhelming advertising to induce the masses to make impulse purchases."
"The whole point is to criticize the way they advertise."
Phil Knight arranged.
A senior executive stood up immediately, nodded in agreement, and then turned to go to work.
"Wait a minute." Phil Knight stopped him: "One more thing... to remind the public to beware of Chinese capital invading the domestic market of the beautiful country."
"???"
"???"
As soon as this statement came out, many executives present showed surprised expressions.
This is heart-wrenching words!
Although Under Armor is in the hands of Shen Fei, it is still inappropriate to directly describe the Curry generation as Chinese commodities.
At best, it can only be called a sneaker with Chinese elements.
Phil Knight, on the other hand, wants to directly turn Under Armor into China Capital.
Put Under Armor on the opposite side of the beautiful country, and then use the national emotions of the masses to disrupt the market...
This move can only be described as insidious!
"There is an old saying in China, Shen Fei's hometown, that no one has poison but no husband."
"I don't want to cause unnecessary disputes. This is just a helpless move for us to maintain our leading position in the industry."
Phil Knight looked like "I can't help it."
"I see."
Durst is also a ruthless character.
He has never had any pity for Under Armor and Shen Fei.
............
It didn't take long.
While fans were still surprised by Curry's sales on major social platforms, some provocative comments began to appear frequently in the comment areas.
Some fans were quickly stirred up emotions.
The discussion about Under Armor also changed from everyone praising it at the beginning to two camps: one praising and one criticizing.
People who "praise" said: Curry Generation is a phenomenal product. Its emergence will bring the basketball shoe market to a new height.
“Under Armor does a lot of advertising, but its products are worthy of such advertising intensity!”
"Their advertisements are not false. Those scumbags, which article in the advertising law can be used to punish them? Please list them!"
...
People who "deprecate" have two major arguments.
One is...the sales of Curry's generation are inflated, and their virtues are not matched. Although Under Armor's products are good, they have not yet reached the level of being the first in history.
The second is...Under Armor belongs to Shenfei, and Shenfei belongs to China. So, Under Armor is the Chinese market invading the beautiful Chinese market!
The discussion between the two camps was so intense that it quickly became a trending topic on Twitter.
Lampard, Under Armor's marketing director, contacted Shen Fei immediately after noticing this situation.
"Boss, something big happened!"
“There are suddenly a lot of negative comments about Under Armour online!”